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32Red Review 2017 – Read our Bookmaker Rating in 5 Mins

32Red Review of OpenOdds.com32Red Sport is part of the 32Red PLC group which also operates the 32Red online casino, poker room, bingo and other brands including Roxy Palace. Is 32Red safe? The company was set up in 2002 and operates under a UK Gambling Commission Licence as well as being a member of the Gibraltar Betting and Gaming Association, so you know it follows strict protocols. Although a relative newcomer, 32Red is making a name for itself in the world of online casinos and gambling. It will also be familiar to football fans as a sponsor of Leeds United and Rangers FC. It's big on football with plenty of betting opportunities including offering odds on the reserve teams. Our 32Red review found that the bookmaker offers new customers are offered a profit boost up to a maximum of £100 on their first in-play bet and there is also a price boost on selected horses each day.

The result of the OpenOdds 32Red review

In our 32Red sportsbook review we were certainly blown away by the wide range of football bets and matches on offer. Although it may not have the widest range of sports, 32Red makes up for it with its in-depth coverage of listed sports. It really comes into its own when dealing with football. You can bet on just about any match anywhere in the world such as international youth friendlies, Nigeria Premier League, German Regionalliga and England National League North and South.

During our 32Red sportsbook review we found all of the information about the company easily which boosts your confidence because you feel it is being transparent and honest. There are no gimmicks or blogs to distract you during your visit. The aim is to place a bet and 32Red makes it easy. You can find the latest odds and live results as well as scoreboards to follow the action. You can even have a bet on the go via the betting apps. 32Red also aims to offer competitive odds and early betting, letting you place season-long bets, early-price horse racing odds and take advantage of enhanced football accumulators.

32Red experiences: Packed with information for bettors

We’ve given this site a score of 81/100. Our 32Red rating is particularly good in the following areas:

  • Early price racing odds
  • Price boosts and enhanced football Accas
  • Hundreds of different markets on which to bet, with emphasis on football
  • Fully regulated in the UK and Gibraltar so you’re in safe hands
  • 24/7 customer service, responsive and helpful

Detailed 32Red review: the 32Red rating in depth

We have given 32Red a good workout to see how easy it is to join, place a bet, qualify for the promotions, deposit money and get in touch with customer services. Below you will find the list of ten categories in which we are rating the 32Red sportsbook.

  1. Bonuses
  2. Betting odds
  3. Customer service
  4. User-friendliness
  5. Sports covered
  6. In-play product
  7. Payment methods
  8. Other products
  9. Security
  10. Betting limits

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1.) Bonuses: Offers for new and existing customers

When you place your first in-play bet you can get the 32Red bonus on your bet up to £100. All you need to do is opt in to the offer in the Promotions sector and decide which profit boost option you want. The percentage boost is on a sliding scale from 100% on a maximum £10 bet down to a 10% boost on maximum £100 bet. Then you have to head to in-play to place a bet at odds of at least evens. If you win, your winnings will be boosted by your chosen percentage up to a maximum of £100. We like this bonus as it offers something different to the usual free bet bonuses. Horse racing fans can also take advantage of the daily price boosts to offer customers better prices than the industry standard on UK and Ireland race meetings. You will see an asterix next to the horses where the prices have been boosted.

2.) Betting odds: Enhanced odds on some horses

We looked at the betting odds comparison and the odds at 32Red stack up well against the competition. Plus there is a wide choice of markets, particularly for football, so you will not have to shop around with several bookies to place your bet. Then there are the daily price boosts for horse racing, giving you confidence that 32Red is keeping an eye on the market and the other offers out there to keep offering the best prices for you. There are hundreds of ways to wager from Asian handicap to accas and if you follow popular sports, you will be satisfied with 32Red. However, there isn't the range of sports that you'll find at other online bookies like PaddyPower.

3.) Customer service: Transparency is the key at 32Red

Customer Service

32Red says customer satisfaction is its number one priority and there are certainly many ways to get in touch. The Player Support Team offering the 32Red live chat service is on hand 24/7, 365 days a year, to answer any questions. We’re impressed with this as many bookies only provide live chat in peak operating hours, which can be frustrating if you’re trying to bet on events happening in another country. The representatives have the training to solve any problems, and we found them friendly and knowledgeable. You can also go to the Help Centre which has a wide range of frequently asked questions which should cover most queries. Certainly the vast majority of questions we came up with could be answered there. These also answer questions you may have about different betting rules or types of bets like decimal odds. You can also send an email via the website, use one of the three phone numbers given for UK customers or send a letter to the address in Gibraltar.

4.) User-friendliness: Easy to find your way around

If you go to the main 32Red website, you'll see the smiling Ant & Dec inviting you to play Saturday Night Takeaway at the casino, which seems to be their main attraction. The sports betting site is more straightforward and direct, showing the sports on offer, the Premier League games in the main body of the home page and which games are live now or starting soon. Obviously the colour red is splashed about to make it eye-catching. The layout of this online bookie is simple with the 32Red login or sign-up details on the top line along with promotions, information about the company and the help centre. The sports are clearly marked along with the most popular categories- namely Premier League and the Championship – getting top billing down the left side. You can see which matches are trending or about to start. We like that there aren't too many fancy graphics, photos or videos, just information about games to bet on.

5.) Sports covered: Football takes the centre spot

The 32Red sport range isn't vast but football, horse racing, tennis, golf, cricket, boxing, rugby union, rugby league, darts and snooker are all covered, which should keep most punters satisfied. Football followers will be more than happy with the selection of markets to gamble on as well as the betting strategies offered. Even the lower leagues such as England Professional Development League 2 and Spain Segunda B league are available. Some sportsbooks tend to concentrate on the big divisions, so we applaud the fact that fans following football in the lower leagues are not forgotten.

For the top matches, such as the Premier League, there are more than 100 bets on offer including total goals, correct score, 3-way handicap, Asian handicap and events such as both teams to score in both halves or the home team to win without conceding a goal. This puts it in the same league as the best online bookmakers in terms of betting types.

When you click on a sport, either on the website or using the Red32 app, you can see which games are live or about to start which is helpful when you need to prioritise.

6.) In-play product: Cash-in available on in-play matches

In-Play bets

Live in-play betting is available on selected events. Simply navigate to the ‘Live Right Now’ option on the left hand side and take a look at what’s on offer. The selection isn’t as large as it is at some other top bookies, but we think they have all of the major bases covered and you can cash-in your bet if you have the nagging feeling it is not going to go your way. Just place a bet on any live in-play match, you'll see a drop down menu under the market you have had a bet in where you check how much you could win. You can then press cash-in to settle the bet before the match is finished if you wish. There are a few conditions which apply and you can't cash in if you’ve used a free bet.

7.) Payment methods: 32Red deposit & withdrawal options

32Red deposit & withdrawal procedures are fairly straightforward. They accept all MasterCard and Visa credit cards as well as MasterCard, Visa Debit and Visa Electron debit cards. Customers can also make deposits and withdrawals using PayPal, Neteller, Skrill, ECOPayz, Entropay, Paysafecard or make a wire transfer. There aren't any fees but the minimum deposit and minimum withdrawal are £10. Deposits are made instantly while withdrawal times vary. Withdrawals to debit and credit card are processed instantly while some e-wallets take between three to five working days. Players can look at their financial history, similar to a bank statement, by clicking on transaction history on the My Account page, which is handy for keeping an eye on how much money you have spent and how much you've made.

8.) Other products: 32Red is keen on casino games

32Red reviews suggest its top product is its casino – this is what you see on the main home page. It offers plenty of games including Ant & Dec's Saturday Night Takeaway exclusive to 32Red. The selection of slots is huge, with something to suit every style and budget.These are certainly more comprehensive than the 32Red sportsbook and seems to be its major passion.

Highlights of the casino include the live offering where you can play different varieties of poker, roulette, blackjack and baccarat with live dealers. There are also tournaments on offer and jackpots where you can win big, as well as a specific ‘high limit’ category for those of you who like to play big. There’s also more 32Red bingo and poker available for you to try.

9.) Security: Is 32Red safe?

Security & License
Your information, particularly your card details, is secure as 32Red reviews the procedures in place regularly to keep it "as safe as Fort Knox". It uses 128-bit SSL digital encryption to protect online transactions. All financial transactions are handled by AIB (Allied Irish Bank) Merchant Services to provide fast, accurate payouts on the web. As it is licensed in the UK and Gibraltar, 32Red keeps customers' money safe and keeps to the strict guidelines imposed by these authorities. For these reasons, you can feel confident when dealing with this bookie.

10.) Betting limits: Maximum bet payouts apply

32Red seems happy to accept all bets but it does reserve the right to limit the payout on bets or combination of bets. Obviously you should limit your stake so you do not exceed the payout limit. These limits are reasonable though, and shouldn’t affect most players. For instance, a £250,000 limit applies to many football games while £100,000 is the limit for other sports such as basketball, handball and volleyball. Make sure to check the site for the specific limit information for the market before you place your bet.

32Red follows responsible gambling guidelines by offering plenty of advice on what to do if you feel you or someone you know has a problem. These include being able to limit how much money you can deposit into your account daily, weekly or monthly. This is a good thing to put in place if you want to stick to a budget so your gambling doesn't get out of control. There are also links provided to various bodies that can help you if you need assistance in controlling your spending.

32Red Highlight

Conclusion: 32Red is a top choice for football followers

32Red certainly has football covered with its comprehensive list of bets available for lower leagues in many different countries. The range of bets is impressive too with more than 100 types available for the bigger games. The website is simple to use and easy to find your way around. The bookmaker sticks to what it knows – providing plenty of wagering opportunities for bettors. There are no fancy graphics or blogs, just lots of bets. The company behind 32Red is fully licensed, takes security seriously and offers 24/7 customer service which helps to put your mind at ease when making financial transactions over the internet. For entertainment value, players could register with the casino, poker or bingo sites which offer a great choice of games and slots to play.

32Red: Opinions & Experiences of actual users

Are you a fan of 32Red? Do you think our 32Red review is fair? We would love to know about your experience with this bookmaker. Please feel free to add your 32Red rating and publish your review. These are handy for fellow members of the OpenOdds community to read to see if this is the best bookie for them.