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The Best Football Betting Sites | List of online football betting sites

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Fancy a punt on the football but don’t know which of the best UK sports betting sites to use? It can be difficult to know which site to use, and you want to be sure you’re getting the most out of it. Luckily, we at OpenOdds have done the research and put together our list of the best online football betting sites to make it easy for you, so that you can enjoy football betting without the fear that you’re being ripped off.

  • Roundup: We’ll give you all the background information and a football betting sites comparison in order to choose a betting site that you feel you can trust.
  • Odds: Only the sites with the best odds make it to our list, so you don’t need to worry about being short-changed.
  • Welcome bonuses: We’ll tell you which sites offer the best cash bonuses and best free bets offers when you sign up.
  • Extras: We’ll be sure to mention any extra perks that this list of football betting sites have to offer.

Best online football betting sites: The best of 2017 in our list of online football betting sites

BookmakerOur Test
New Customer
195 / 100£30 FreebetBetway review
294 / 100100% on first depositsBet365 review
392 / 100200% in free betsWilliam Hill review
491 / 100deposit bonus up to £100myBet review
591 / 100Bet £10 and Get £30betfair review
690 / 100No Bonus available.Pinnacle Sports review
790 / 100£20 bonus on signupSkyBets review
890 / 100£30 Money BackUnibet review
989 / 100£30 in Free BetsPaddyPower review
1089 / 100Stake £10 get £30betfred review
1188 / 100£40 in Free BetsBetVictor review
1288 / 10050£ FreebetLadbrokes review
1388 / 1002x 100% Winnings BoostLeo Vegas review
1488 / 100Treble Odds888 review
1588 / 100100% on first depositsTipico review
1687 / 100deposit bonus up to €150Sportingbet review
1787 / 100100% up to 20£ free betStan James review
1887 / 100Up to £10 on first depositSmarkets review
1987 / 100100% up to £10 free betYouwin review
2086 / 100up to €50 bonusbwin review
2186 / 100100% up to £45 bonusBetsson review
2285 / 100deposit bonus up to €100Interwetten review
2385 / 10050% sign-up bonusDafabet review
2485 / 100Bet £5 get £20Coral Casino review
2585 / 100£100 Matched DepositMr. Green review
2684 / 100£20 on first depositBetStars review
2782 / 10050% matched bonusTonyBet review
2882 / 100up to £25 free bet188Bet review
2982 / 10050% on first depositsNetBet review
3082 / 100£10 Free betGentingCasino review
3182 / 100Up to £50 cash backMatchbook review
3281 / 100Get £25 in free betsBetdaq review
3381 / 100Bet £10 Get £20Boylesports review
3481 / 100Up to 100% winnings boost32 Red Casino review
3580 / 100£10 Free BetComeOn review
3680 / 100100% matched bonusLuxbet review
3778 / 100£20 Matched depositMarathonBet review
3877 / 100100€ Cash-Back BonusBetClic review
3977 / 100Bet £10 get £20Betsafe review
4076 / 100Bet £5 Get £20Betbright review
4176 / 100Up to £25 Free BetTotesport review
4276 / 100£200 Matched DepositWinner review
4375 / 100100% on first depositsTitanbet review
4473 / 100Up to €50 on first depositSuperLenny review
4572 / 10050% up to £20010Bet review
4671 / 10050% up to £50RaceBets review
4770 / 100deposit bonus up to €77Expekt review
480 / 100OneXtwo review


On any list of the best online football betting sites Bet365 is bound to feature, and ours is no different. It has all of the features typical of leading online bookmaker. It offers:

  • Competitive odds; so that you get every penny you should out of that wager on Sunderland to win away at Chelsea.
  • Excellent customer service.
  • In-play games played all over the world.

Of course, many sites now offer all this. What really sets Bet365 apart from other bookmakers is its lavish welcome bonus. After you join, any initial bet you make up to £200 is matched – meaning that if the first bet you place is worth £200, it will give you another bet of £200 totally free! No other betting site can match this welcome offer.

Another feature Bet365 has been keen to promote is its cash-out function, which allows you to cash in early on an in-play bet (at reduced odds) if the result is going your way. So even if at full time your prediction turns out to wrong, you can still end up a winner. For more information, see the video below:

William Hill

Perhaps you prefer your betting site to have a little more history; William Hill is among the oldest bookmakers on our list, having been established in 1934 – before gambling was even legalised in the UK. Over the years it has developed a reputation for competitive odds and reliability toward its customers, and so it’s absolutely no surprise to see it making an appearance here. If you want to feel safe in the hands of a tried and tested veteran of the betting scene, William Hill might be the one for you.

That said, it hasn’t fallen behind – it's still one of the best in our online football betting sites comparison. As well as continuing to offer competitive odds, it has also kept up with modern trends by offering in-play betting. It does also offer a welcome bonus to new members, though it pales in comparison to that of Bet365. William Hill will match any initial bet of up to £25 when you join.

Sky Bet

Relatively new to the betting game, Sky Bet has shot to the forefront largely due to its association with BskyB, through which it has been allowed a good deal of publicity. It has established an excellent reputation as an online football betting site as well as for customer service, with users having access to a 24-hour live chat for constant support. This has already cemented its reputation as a trusted football betting site.

As well as offering in-play betting and competitive odds, Sky Bet is currently treating new users to a free bet of £20 when you make a bet of £5. And, unlike on other betting sites, the winnings you make from your free bet can be withdrawn immediately. What’s more, if you become a member of Sky Bet Club you will receive a free bet of £5 every week you bet more than £25.

Even if you don’t decide to use Sky Bet as your football betting site, be sure to take part in their weekly Super 6 competition. Correctly predict the results of six Premier League matches and you could win £250,000, and it is free to play!


Betfair is the world’s largest online betting exchange with over a million active users. It isn’t surprising, then, that it makes our list. It gives regular offers on football odds to its customers, which provide an extra incentive to lovers of the beautiful game, as well as reliable payment and cash out services, in-play betting and the pleasure of betting on a site with no external ads or scams lurking.

Betfair also offers customers an enticing welcome bonus: if you sign up and place a £10 bet, you’ll be given three free £10 bets to use any time you like.


Unibet is one of the newer bookmakers on our list, but it is quickly making a name for itself in the industry. With origins in Denmark, it is already famous as one of the leading sports betting sites in Scandinavia. Now based in Malta, it is quickly growing in stature across Europe.

It offers good odds, free withdrawals, and in-play betting on football played across the world. As well as in-play betting options, Unibet TV members can stream football matches from many of the best leagues in the world, including La Liga, Serie A and the Bundesliga. This will be an extremely appealing feature to those who love the game and want to see exactly what’s going on as you bet.

Unibet also offer a welcome bonus which comes in the form of a refund. If you make an initial bet of anything up to £30 and lose, Unibet will refund your stake in full so that you can have another crack at it!

Paddy Power

Paddy Power is one of the more well-known bookmakers out there due to a strong advertising presence. Like Betfair, they regularly give offers on football betting to members. At the moment, for example, if one leg of your accumulator on UK or top European football lets you down, they’ll refund you up to £25 in the form a free bet.
They also have a renowned in-play function, and they offer a decent welcome bonus – new customers are allowed a free bet of up to £30 when they sign up and bet £10.

Another proud featured offered by Paddy Power is their mobile app, which is among the best on the market. You’ll also be glad to know that any problems you have are quickly attended to, whether by email or over the phone.


Betfred is another of the experienced bookmakers to have made it onto our list, having been established since 1967. They have earned themselves a reputation for being particularly quick to pay out on bets during the 2011/12 EPL season (when they paid out on bets for Manchester United to become champions with seven games to go!). It was quite an embarrassment, then, when Manchester City went on to win the league. Despite this slight mishap, Betfred have continued to compete with the best online bookmakers thanks to their very appealing odds and their reputation for security and reliability.

As well as being secure, Betfred also attract with a fairly good welcome bonus. They will match any initial bet you make up to £25 for free. They offer in-play betting, and have a cash-out feature similar to Bet365. They also offer 24/7 customer support via live chat, and you can also contact them via phone or email, so that you’re well looked after if ever you do experience problems with them.


Very well-known as a high street betting agent, Coral are less famous for their online presence. This may change in the future though, as they put out some very interesting offers on football bets. As I write this, for example, Coral are offering 8/1 on Everton to beat Crystal Palace – with Lukaku playing the way he is I’d call that a good bet! They are also offering a welcome bonus of £20 when you make an initial bet of £5, which is a decent return from such a small investment. For these reasons I’d say that Coral is certainly worth a try.

Coral also offers in-play betting, in-keeping with all the leading bookmakers online, accepts a wide range of payment methods and is totally secure. Being, as we’ve mentioned, already very well-known on the high street, Coral is a name that can be trusted in the knowledge that there is a reputable company behind the website. This will be important to many of you, we’re sure.


Ladbrokes is another bookmaker with a lot of history, having been founded in 1886. Throughout the decades that they have been operating, it is evident that they have learnt that looking after their clients is important, and as such their website has developed a reputation for exceptional customer service and security. Deposits and withdrawals run smoothly, and they can be contacted 24/7 via live chat, email or phone. They also have a detailed FAQs section which is very helpful.

You may hear that Ladbrokes’s odds aren’t as competitive as some other major bookmakers, but with their regular promotions coupled with their welcome bonus of up to £50 to match your first bet, you may be persuaded to give them a try just the same.

Ladbrokes also offers in-play betting and even some live streaming of football matches, albeit not from the more illustrious leagues. But if you like to bet in-play on a variety of games, the live streaming function can be very useful to help you get a better idea of what’s going on.


BetVictor has become famous in the last few years thanks to its television ad presence, which on match days advertises their very appealing offers. These offers, and its odds in general, are among the best available on the market, and make BetVictor an appealing place to do your betting. Another enticing prospect is its welcome bonus, which offers you £30 of free bets for the sportsbook and £10 for the casino when you opt in and wager £10.

What’s more, deposits and withdrawals with BetVictor are easy: they accept all methods of payment, and they are available to help 24/7 via live chat, phone or email to sort out any problems for you.

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Of course, there are many things to consider when choosing where to bet on the beautiful game. It’s a very competitive market, which is good for you because it means there are always offers to take advantage of. In this list we’ve tried to put these offers and advantages across to you to give you the best chance of choosing a site that is right for you.

Whether you’re looking for security, consistently good odds, lots of interesting special offers or the best free sports sign up offers to sink your teeth into, we hope you find it and we hope we helped!