Betfred Review – Read our Bookmaker Rating in 5 Mins
For nearly 50 years, Betfred has been providing betting services for its customers, and according to its slogan, it aims to be “[y]our fun and friendly betting and gaming experience.” In 1967, the Done brothers, Peter and Fred, opened the first Betfred retail shop in Salford. Two years later, they bought another location and continued its expansion to 100 locations over the next 30 years. Fred Done also has the distinction of being the creator of the Lucky 15 Bet in 1984, which is one of Betfred’s distinctive products. By the turn of the century and millennium, Betfred had doubled in the number of locations, after acquiring 40 Demmy Racing Group shops and organic growth. In 2004, Betfred opened its web operations and added a mobile app to its bookmaking properties two years later. While expanding into a multichannel strategy, the number of stores and game-changing bets continued to grow. Betfred, besides being the original home of the Lucky 15 Bet, became the owner of the Tote in July 2011, giving it another interesting component to fold into its value proposition. Plus, it’s also home to the Double Delight & Hat-Trick Heaven promotion.
Over the past few years, Betfred has had several key partnerships, making it a valuable partner for many of the sports it offers sportsbooks for. In 2010, it renewed its Betting Partnership Agreement with Wembley National Stadium, sponsored the Cheltenham Gold Cup from 2012 to 2015, and finally, is now the sponsor of the Betfred World Snooker Championship until 2019.
Is Betfred safe? You bet it is; the site is covered by a Trustwave validation which ensures that your personal and financial information is safely guarded as you play.
As for regulatory matters, Betfred’s corporate office is in Warrington, England, while the office where Betfred.com is registered is located in Gibraltar under the name Petfre (Gibraltar) Limited and is registered company 99314. In order for British residents to access the service, Betfred has a licence from the UK Gambling Commission under licence number 39544. It is also a member of the Independent Betting Adjudicating Service to ensure responsible and fair outcomes for all.
- Home of Lucky15 Bet.
- Double Delight & Hat-Trick Heaven promotion.
- Official betting partner of the Wembley National Stadium.
- Over twenty sports for you to wager in their sportsbook.
The results of the OpenOdds betfred sportsbook review
First, we’ll start with what’s good about Betfred. They have a lot of bonus offers constantly available, and of course Tote pool. They’ve been an innovative bookie in the industry, so that gives them a reputation to build on. However, while there are lots of different markets available in the sportsbook, the depth of the markets is not as comprehensive as it could be. This is because Betfred focuses primarily on the UK and Ireland, which does not make it the ideal place to bet on more niche international markets. The focus on football and horseracing makes it a site that is very worthy of those punters who have a particular focus on those sports, specifically in the British and Irish markets. Overall, we are giving a Betfred rating of 85 out of 100 because we believe that it can improve its procedures for self-exclusion and can expand its bet-in and live stream offer.
Betfred experiences: A bookmaker with a big focus on the UK and Ireland
- Betfred’s got guaranteed best odds on British and Irish horse races, ideal for those who specialise in those markets.
- While there is in-play betting and live stream, the offer is not as comprehensive as other bookies.
- Has very frequent bonus offers available for punters, especially with their special promotions for the football market.
- As the official home of Totepool, Betfred has an excellent added value for hosting this horseracing betting service.
- The live stream offering is not as comprehensive as other bookies.
Detailed Betfred Sportsbook Review
And now, the moment you’ve all been waiting for. We’ve gotten to the most important section of our Betfred review. Like in every review that’s part of our online bookmaker comparison on OpenOdds, this is the section where we dig into ten categories that cover varied aspects of the bookies. These are the ten categories we use in our examination of all of the operators that are included on OpenOdds’ best online bookmakers.
- Betting odds
- Customer service
- Sports covered
- In-play product
- Payment methods
- Other Products
- Betting limits
1.) Bonuses: Stake £10 Get £30
How do you use the Betfred bonus? You may have already seen the commercials highlighting the welcome bonus, but in case you haven’t, this is what you’ll be eligible for when you sign up for Betfred. Once you make a deposit of £10 or greater using any card or PayPal, your next objective is to go ahead and place a wager on any sports market. The catch is that you just need to have odds of evens (2.0) or greater. Once that’s done, you’ll receive your £30 Betfred bonus in your bet slip in 48 hours. After that, you have 7 days to go ahead and use the £30, giving you more money to burn (and to make back of course). Just make sure that you make your qualifying bet within the first 60 days of you having your account. And no, you can’t use cashed out bets on this offer.
2.) Betting odds: Low profit margin on football and great odds promotions
Betfred offers a betting margin of 4.9%, which is pretty close to the average on betting odds comparison websites. The lowest profit margin available on their sportsbook is for football, with a profit margin of 3.5% Remember, the lower the profit margin for the bookmaker, the better for you because that means you’ll get a bigger payout. For horses and football, there are lots of bonuses to be found. It’s no wonder they’re called the bonus king. You’ll get a great deal on horses and football. They also guarantee odds on British and Irish horseracers so you’ll be sure to have a lot of options. Betfred is also home to the Double Delight and Hat-Trick Heaven promotions. If your player scores two goals within 90 regulation minutes of a football match, you’ll get paid. And if it’s a half-trick, treble!
3.) Customer service: Available 24/7
Betfred’s customer service channels are fairly standard, and additionally there’s an extensive FAQ page that you can use to see whether your queries can be answered there. Besides that, you’ve got a livechat that’s available 24/7 (definitely important if you happen to be punting around the clock). There are also four separate email addresses to help divide various issues: one for accounts, one for any technical issues you may have with the website, general support, and then one just for free bets. So if you have doubts about the free bonuses, that’s surely a plus for you.
4.) User-friendliness: A clear and clean interface
The Betfred website is dominated by its use of the colour blue along with white text and some occasional green buttons. The menu at the top of the page has got all of the options that you need and you’re able to get to which markets you want. The live chat is always on the left-hand side at your disposal, as well as the most popular pages. They also take great care to highlight the current offers on each page, ideal for those who consider bonuses to be a major determinant in which of the online bookmakers they choose to do business with. The one thing that may be annoying is the incessant change of background images. As for mobile, Betfred has betting apps for iOS and Android. For Droid users, there’s a separate sportsbook app as well as a lotto app. They’re getting average ratings of 3 stars or more out of 5, so downloading the native app is a great option to be able to wager on your smartphone or tablet.
5.) Sports covered: Over 20 on offer but heavy emphasis on the UK and Ireland.
With over 20 sports available, Betfred has the perfect amount for you to get the most out of their markets and lines. All of the usual suspects are available: from American, Australian, and regular types of football, tennis, horse racing, bowls, handball, golf, greyhounds, ice hockey, and motor sports, to rugby, UFC/MMA, darts, cricket, boxing, and of course, snooker. You’re also able to wager on non-sports and e-sports while on Betfred’s sportsbooks so you’ll have more than enough fun while on the Betfred web or mobile channels! And if you’re looking for Cash-Out, you’ll find it only in certain golf and football markets as well as single and each-way bets on any of the horse races offered on Betfred. While there are a lot of sports, the depth beyond the core markets may be lacking for some. But if your focus is really on the UK and Ireland, this shouldn’t bother you.
6.) In-play product: Good but narrowly focused (with a special offer for British and Irish racing).
While Betfred does have a live-stream option as part of the bet in-play product, the emphasis is on the UK and Ireland, as well as on more marquee sports. When OpenOdds checked out the in-play products on offer, the only events available on in-play were football, darts, snooker, tennis, basketball, cricket, baseball, and American football. Horse racing and greyhounds are also part of the in-play product, but given that there were no races for in-play on the day of our research, this is why they did not show up on our interface. If you happen to be on holiday outside of Britain or Ireland, you’re not going to be able to watch the events you happen to bet on. In spite of that, the livestream has a special offer for horseracing: if you place a bet of at least £1, you’ll be able to stream the action live at no additional cost. That way, you’ll be able to maximise the in-play product available. And lest we forget the Cash-Out option, which lets you take your money out at any time so you can cut your losses or remain satisfied with whatever your winnings are at a given point of a match.
7.) Payment methods: Plenty of options and a lower minimum deposit than most bookies.
As for the Betfred deposit & withdrawal system, there are plenty of payment methods you can use to bankroll your betting effort. All bank transfers, major credit and debit cards are accepted (Visa, MasterCard, and Maestro), as well as PayPal, Neteller, and Skrill. If you prefer to do it with cash, you can make deposits in a Betfred retail shop. The minimum deposit amount is £5 for most payment methods. As for withdrawals, the payment methods you use to deposit can also be used to take money out. The minimum withdrawal amounts differ based on which method you use, and while e-wallets will see them processed immediately and in your account within hours, withdrawals may take 2-5 business days to be processed in your bank account. And of course, other than any fees that may be charged that are clearly stated when you go through the process to request the withdrawal, all withdrawals are free on Betfred.
8.) Other products: The usual suspects and Totepool.
The other products available for Betfred give it a leg up on its competitors. You have casino, live casino, games, poker, Vegas, and lotto. But since 2011, Betfred has been the home to Totepool, once it became its new owner. There are eight different types of bets on the totepool, so if that suits your fancy, you’ll definitely enjoy using Betfred to be able to have everything in one portal.
9.) Security: Takes all of the necessary precautions to wager comfortably.
As for your personal and financial information, Betfred has an encryption from Trustwave that keeps all of your personal details safe. In addition, as a member of IBAS, you’ll be sure that you can gamble fairly.
10.) Betting limits.
The maximum payouts are different depending on the sport. While Betfred lacks sophisticated software mechanisms for you to be able to stay in control of your gambling, they offer procedures for you to go ahead and self-exclude from either the online or retail arms. However, if you want to self-exclude from both, you’ll have to fill out two different forms to do so. The other downside is that the forms have to be filled out by hand instead of electronically. You can self-exclude for 6 months, 5 years or forever if you’re so inclined. Betfred has a long way to go to be able to update this part of their site, but if you know you won’t put yourself in a hole, you’ll be fine.
Betfred, given its established reputation in brick-and-mortar betting, along with with its online presence, is a worthy contender to add to your betting strategy of having multiple accounts. The bonuses are generous and frequently available, especially for football and horse racing. While they were a little bit late to the game in adding a web option, you’ll be perfectly able to use the online operation as a supplement or an alternative to the retail betting shops. If you haven’t been convinced enough, a big perk of Betfred exists for Manchester United fans. Why, you may ask? This is because the Dones, the family that founded the bookie, are huge United fans. The odds are very favourable for United supporters, so even if you only bet on United using Betfred, we highly recommend that you do. Is Betfred safe? With its SSL encryption from Trustwave, it most certainly is.
So for punters who want the backing of a historic brand, a specific emphasis on domestic and Irish markets, and particularly in football and horse racing, don’t hesitate to sign up for a Betfred account and take advantage of their generous welcome bonus.
Betfred: Opinions & Experiences of Users
So, what do you think of our Betfred Sportsbook Review? Hopefully, we were able to answer the right questions as to whether or not Betfred is a top professional sportsbook. Now we are very interested in what you have to say. What are your Betfred reviews? Would you have given an alternative Betfred rating? If you want to help other betting experts within the OpenOdds community, then write to us and tell us about your personal experiences with the bookmaker Betfred. Thank you for your help!