Betsafe Review – Read our Bookmaker Rating in 5 Mins
Founded in January 2006, Betsafe is one of the world’s best online bookmakers. Known for “No Bullshit Betting,” the site ensures that you understand all of the regulatory stuff that’s necessary for you as punters to be able to use bookies. Is Betsafe safe? As its name implies, it is definitely one of the most reliable bookmakers out there. Betsafe is run by BML Group Limited, which is registered in Malta, licensed and regulated by the Malta Gaming Authority (MGA). For British players, the UK Gambling Commission grants Betsafe its licence and regulates it to ensure that it follows the letter of the law. Betsafe’s innovative product portfolio includes sports, casino games, and poker. Betsafe is accredited by the Global Gambling Guidance Group.
There’s another reason to believe in Betsafe for Manchester City fans: Betsafe is City’s official betting partner because, in the words of Betsafe, “Betsafe and Manchester City are in it to win it.” The partnership gives Betsafe exclusive City content and a plethora of promotions. If you get a chance to go to Etihad stadium, you’ll get a special customer experience if you find yourself among Betsafe’s highest rollers.
- Exclusive 24/7 support guarantee
- Official betting partner of Manchester City.
- “No Bullshit Betting”- All of the legalese is in language that every punter can understand.
- An extensive portfolio of sports and other games.
The result of the OpenOdds Betsafe Review
Even though Betsafe did not make our top bookmaker comparison of the Top 10 UK Sports Betting Sites, it is still right up there among the best players in the game. While we know that this is really the Betsafe Sportsbook Review, Betsafe’s added value in other types of gambling is another attractive benefit.
The ‘No Bullshit' Manifesto is known for giving the customer an extremely realistic perspective of what they can expect when betting on the site. For those of you who gamble on the go, its mobile site is one of the best out there without having to download the standalone app.
Betsafe offers 28 sports in its Sportsbook operation, from traditional to more niche and the site also offers non-athletic events: you can also wager on politics and business, film, TV and electronic games. In terms of customer service, Betsafe prides itself on its 24/7 support guarantee and won the EGR Customer Service Operator award in 2014.
As a result of OpenOdd’s deep analysis, we’ve decided to give a Betsafe rating 85 out of a possible 100 points: its philosophy of keeping customer service user-friendly, a wide variety of ways to play (with not only a mobile app but also a mobile-friendly website), its well-developed sportsbook, and of course, its ability to associate itself with the Manchester City brand show that it has the brand equity needed to move into the best online bookmakers in the near future.
Betsafe experiences: In it to win it
- Promotions that take your sports betting to the next level.
- Website is mobile-responsive and has apps for Android and iOS.
- Strives to answer your chats and emails within 60 minutes.
- If your suggestion results in a new feature for the site, you can earn €1,000!
- Official betting partner of Manchester City
Betsafe Sportsbook Review: OpenOdds' detailed rating report about this top bookie
In this section of our review, OpenOdds examines every operator, including Betsafe, in ten separate categories. Here you’ll find the ten categories we use to thoroughly analyse all of our bookies.
- Betting odds
- Customer service
- Sports covered
- In-play product
- Payment methods
- Other products
- Betting limits
1.) Bonuses: With the tick of a box get a 200% welcome bonus free
When advertising the free bet, the Betsafe bonus claims that with a free bet “You can never go wrong. Well, maybe for us if you hit the big time.” At the service, the terms of the welcome bonus is easy: Bet £10, Get £20.
After signing up for your Betsafe account, you have to make a deposit in order to place your first bet. This qualifying bet must be for £10 or more at odds of 1.8 or more in decimal or 4/5 in fractional odds systems. You can place this bet on any sports event you want in the SPORT or LIVE BETTING sections.
So, once you make that initial deposit and qualifying bet, you’ll see your free bet in your betslip. When you want to use it, remember to tick the free bet box. You’ll get that free bet credited to your betslip within 24 hours of your qualifying bet being settled and it will be active for 7 days.
Unlike other betting sites that put a huge number of restrictions on where you can use the free bet, Betsafe makes it crystal clear and gives you a lot of freedom to choose where you want to use it. You can choose your specialty sport and go from there to maximise your winnings. The only thing you can’t use it on are the virtual sports, but luckily there are plenty of other events to choose from to make those £20 work toward making the Betsafe bookies work.
2.) Betting odds: In the top of the major bookmakers but you may need approval for lesser-known events
Betsafe finds itself in the top half of the group of the 67 bookmakers examined on OpenOdds with an average payout of 95.52%. While the odds will fluctuate depending on a number of factors, the odds on the event at the time you place a bet on it will remain valid. The minimum bet you can place is £0.10, so that gives you the freedom to wage little money or bigger amounts. Now, there is one caveat that some punters may not be too keen on: Betsafe may sometimes need to approve a stake on more low-profile or obscure events.
3.) Customer service: A true strength
Like we said before, customer service is one of Betsafe’s strong suits. They pride themselves on being available to you 24/7. On the FAQ page, the typical response times are stated on their three most popular communication channels: 30 seconds for live chat, 0-2 minutes if you call their dedicated phone line, or 30-60 minutes if you choose to send them an email. The simple language they use to explain all their policies is also an equaliser, so you don’t need to be a lawyer to understand what’s going on. Their Customer Charter lays out exactly what they aim to offer, and Betsafe have a special program that could help you make your mark on improving the business (and help Betsafe gain more added value in this crowded and consolidating industry): if you make a suggestion to add a feature not already on Betsafe, and they add it, you’ll earn a bonus worth €1,000. Pretty sweet, right? We think so. They also welcome negative feedback, because they’re always seeking ways to improve the user experience.
4.) User-friendliness: It’s easy as 1-2-3
Design-wise, Betsafe is definitely a gem. It’s also really easy to get around the site. On the Sportsbook, there’s a search bar where you can type the exact game you’re looking for as well as a section to browse by sport and/or category. When you’re logged in, you’ll have access to your betslip on the top right corner separated by single, combined or multiple bets. You can also choose the odds format you’d like, so if you prefer decimals over fractions or American over decimals and fractions, you can use the system you’re most familiar with to put all of your knowledge to good use. The mobile-responsive website and award-winning apps are other examples of how simple Betsafe makes it for you to bet from the comfort of your preferred device.
5.) Sports covered: An ample variety but especially in football
The Sportsbook has a plethora of sports for you to choose from, so for alternative sports punters this is definitely an advantage. The football offering, given that it is one of the most popular sports to bet on in Britain, is one of Betsafe’s big advantages when it comes to the sportsbook. You’ll find all of the major leagues, as well as events in Africa, Turkey, Latin America, and a section for wagers related to the transfer market. On the day the writer was researching, there were 16,132 events available for wager in football alone. The alternative sports that are offered are another draw, especially for fans of Gaelic Football, MMA and bandy, among others. The inclusion of virtual sports and non-athletic wagers into the Sportsbook shows how seamless Betsafe makes it for punters to have all types of bets in one place.
6.) In-play product: There are conditions for livestreaming
The live bets are available a minute after the game starts, and there is a 5-10 second live bet delay to make sure that a huge impact in the game or transmission delays don’t pose that much of a problem for you. While Betsafe scores points for having the free bet also available for live sports, the live streaming is not as fun as that of other bookmakers. To use live streaming, you must meet certain conditions: your account balance must be positive or you need to have made a bet within the last 24 hours prior to logging on. There are some events that aren’t made available in all countries, so that is another factor to consider.
7.) Payment methods: There could be more
Betsafe’s options to pay are limited when compared to other bookmakers. Besides Visa, MasterCard, and Maestro cards, Entropay, Skrill, Neteller, Citadel, iDeal, Trustly and bank transfers are other ways for you to deposit. As for withdrawals, your options are Skrill, Neteller, and good old-fashioned bank transfers. Your deposits, when paid with credit and debit cards, will be credited immediately to your account, but there will be a delay of 2-5 days of all deposits from bank accounts. Withdrawals are normally processed within 12 hours since about 60-70% of them are automated. As for the other 30-40%, those are manual and will take 24 hours (or more at the weekend). You can also cancel withdrawals, so that’s another plus.
8.) Other products: Plenty of them if you’d like more than the Sportsbook
The other parts of the site, besides Sportsbook and the separate Virtual Sports tab, are much like other gambling offers. The casino section has your usual slate of slots (both video and classic), roulette, jackpot, blackjack, table games and video poker. There’s also a separate live casino section. You’re able to play up to four casino games at the same time—definitely a cool feature for those who want to try out different games and want the freedom to move between them on one simple interface. There is also a wide variety of promotions for casino and poker that you can take advantage of along with the free bets available for joining the site.
9.) Security: Is Betsafe safe?
As its name implies, Betsafe definitely keeps security in mind. Betsafe is a member of the Global Gambling Guidance Group (G4), and its aim is to combine all accreditation programs for gambling entities regardless of type. They have practices that promote ethics in the industry, and its members have a number of apparatuses that help ensure that the guidelines stipulated by the group exceed all government regulatory mechanisms. G4 is in charge of auditing Betsafe and all of its procedures. The casino games all use random number generators, which have all been assessed and approved by outside sources, namely Canada’s Technical Systems Testing and the Swedish National Laboratory of Forensic Science.
And, as for certifications, there are links at the bottom of Betsafe’s homepage leading users to GamCare’s website, though GamCare does not list Betsafe as one of its GamCare certified bookmakers. The same goes for eCOGRA; Betsafe is not on its list of approved bookmakers. Given its status with Manchester City, it would be recommended that Betsafe go through the processes to gain eCOGRA’s Safe and Fair Seal and the GamCare certificate. It would join the likes of Betway, 32Red Sport, and Bwin as a holder of the Safe and Fair Seal.
10.) Betting limits: Plenty of tools to take control and bet safe (and responsibly)
While there are no betting limits automatically in place on Betsafe, there are plenty of tools you can use to keep your play in check and to know when it could be a problem. You can set deposit limits on a weekly, monthly, or even a daily basis and while there is a delay for the increase in deposit limits, the decrease in limits are instantly approved. Betsafe also offers a Self Assessment to help you diagnose a potential gambling problem, and should it seem dire, you can give yourself a Time Out (or ‘self-exclusion') period where you won’t be able to place any wagers. In sum, you’re able to wage as much as you want, but if you need to control your gambling, you can take the initiative yourself.
Our comprehensive overview of Betsafe shows that Betsafe is definitely a trustworthy bookmaker. The Manchester City partnership definitely helps give them a boost in terms of brand equity. Is it safe? Yes, its membership in the G4 group ensures that it is, even if it requires a little bit of digging to discover that fact (we think that the link to G4 should be visible in the footer like how you can see their involvement with GambleAware and GamCare are). While you have a lot of different sports to make wagers on, from the big to the alternative, you also have a virtual home too. BetSafe, if it undergoes eCORGA certification and adds more payment methods, will have the potential to ride on the Man City coattails and help move its way closer to the top in our bookmaker comparison. No matter your betting strategies, you can see BetSafe as another solid addition to your bookmaker portfolio.
Betsafe: Opinions & Experiences of actual users
Now, we turn the word over to you. If you’re a current Betsafe user, do you agree with our Betsafe review? Or maybe you’ve had a completely different experience? In any case, we want to hear from YOU! Your opinion matters to not only other OpenOdds readers but to us. The Betsafe Sportsbook Review needs to be constantly changing with the speed of changes that the bookmaking industry undergoes every day. We want to make sure that everyone in the OpenOdds community has the best and most updated information to make sure that the decision of whether to add Betsafe to his or her punting portfolio.