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Betsson Bookmaker Review – Read our Sportsbook Rating

betsson review from OpenOdds.comThe sportsbook Betsson (BML Group Ltd.) is located in the number 1 European sports betting location, namely Malta. However, there is a Swedish Holding called BML Group behind the offer provided at which, according to its own information, has been offering sports betting successfully for more than 40 years.

Already in the spring of 2002, the BML Group received a British bookmaker license, the English version of the Betsson went online in May of 2002 and almost exactly one year later the German version followed.

The results of the OpenOdds Betsson bookmaker review:

betsson is such a perfect example of the average bookmaker. Many things were done right as far as offer and service are concerned, and customer support was exceptionally good. However there is an issue with the company’s core product: The betting odds for sports bets. Top odds with Betsson are a rarity, however numerous solid betting odds and a respectable odds key can be found. Not only is there an extensive sports betting product, but there is also an extra area for in-play betting found at the Betsson web portal. Whereas the graphic elements found on the sports bets main page are rather annoying, stadium atmosphere dominates the design and background graphics found within the in-play betting area – Fantastic!

Our Betsson sportsbook review gave a rating of 86 from a possible 100 points available within the OpenOdds bookmaker review, showing that this bookmaker was just able to be among the top 15! There is one point with which we can help to vanquish all doubts within the OpenOdds community: Even though there are some weaknesses within the betting product and betting odds of Betsson, Betsson is a serious bookmaker.

Betsson Review: The strengths of this established bookmaker.

  • Suitable for novices. The website is transparent and bets can be placed with as little as £0.10.
  • Not only is the site appealing to new customers, but existing customers are presented with bonuses within the VIP Club.
  • Excellent customer support.
  • Cash-outs are always free of charge.
  • Appealing in-play betting.

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Betsson: Our extensive evaluation of this middle field bookmaker.

10 Betsson review categories were on our list of criteria to be put to the test:

  1. Bonuses
  2. Betting odds
  3. Customer service
  4. User-friendliness
  5. Sports covered
  6. In-play product
  7. Payment methods
  8. Other Products
  9. Security
  10. Betting limits

1.) Bonuses: Convincing bonuses thanks to the VIP Clup.

betsson tries to lure new customers with a £45 sportsbook joining incentive. Our Betsson experiences have shown that this will remain indefinitely, Betsson's bonus offer is somewhat average compared to the other welcoming bonuses offered by other top bookmakers. The bonus conditions, on the other hand, are quite fair. Maybe Betsson is following the "A bird in the hand is worth two in the bush" principle making the bonus offered actually not that bad. What is the use of a 100% bonus for up to £100 when it is never possible to play it free? Betsson greatly appreciates its existing customers and shows these sports betting enthusiasts its appreciation through bonuses and pound sterling! The "betsson VIP Club" is an elite class. This bonus program is available to every single registered Betsson customer. With every bet placed, not just those in the sports bet area, bonus points are collected. These points can later be traded in for actual cash.

2.) Betting odds: Here, our OpenOdds team wished Betsson had a little more courage!

Even with the aspect of betting odds, Betsson presents itself in an average/below average light. Across all sports types a sports bettor with patience will find the occasional individual odds highlight but this is uncommon. However, in the grand scheme of things, the betting odds are comparatively timid. This bookmaker, in our opinion, is focusing too much on a solid odds key which often enough guarantees Betsson the desired margin.

3.) Customer service: Support via live chat has proven itself.

The core of Betsson's customer support is the so-called "betsson Chatline". This live chat function is easily accessible and questions are promptly, professionally and competently answered. Outside of these hours, Betsson's customer support is available via email at In case of an emergency, customer support can actually be contacted around the clock.

4.) User-friendliness: Still too many distractions from sports betting.

The website of the bookmaker Betsson has a modern design, is inviting and quite transparent, it is however let down by the background graphic and the rather hectic banner changing. Unfortunately, the things that are actually important for a bookmaker such as sports bets, in-play prodcut and functions within one's own Betsson account suffer because of this. The customer menu for registered Betsson users is, thankfully, sublime, other bookmakers could learn a thing or two here. One's own account status, current bonus specials and even the number of points collected within the loyalty program of the "betsson VIP Club" are all found in one spot.

5.) Sports covered: Even without a bet exchange, it is still a good offer.

Football bets are the main focus at Betsson, as with a large majority of bookmakers reviewed by OpenOdds. The offer on individual bets and special bets regarding football are, unfortunately, again just average. Luckily, there is an impressive ice hockey area which is not all that surprising considering that we are dealing with a Scandinavian bookmaker. What is surprising, however, is the product pertaining to basketball. Whereas, most other bookmakers only provide the U.S. top league, the NBA, Betsson makes it possible to bet on games from Greece, Italy, Latvia as well as other leagues. The fact that bets can be placed on tennis, table tennis, boxing and handball rounds off Betsson's offer. An extra point is the sport Pesäpallo which is only known, but quite popular, in Finland. Until not too long ago, there was also a Betsson bet exchange which however, just like the more well-known betfar bet exchange, has ceased operation. Overall our own OpenOdds sportsbook review has found the sports covered by Betsson to be quite impressive!

6.) In-play product: Some live streams enrich the live bets area.

The size of the bet offer and the average odds continue on into the in-play area of Betsson. The in-play product of the Swedish bookmaker is solid, but still falls behind the top bookmakers and their impressive betting product. Still, where other bookmakers only have live tickers and dry statistics, Betsson offers one or the other via live stream.

7.) Payment methods: Loss of points because of credit card fees.

Let us start with the really positive aspects of this rather unpleasant topic: Cash-outs are always free of charge at Betsson! But, unfortunately, bettors must deal with comparatively strict limitations concerning cash-outs as well as deposits which are not really worthy of a bookmaker with top standards. However, the scope of payment methods at Betsson is positive and ranges from credit cards such as MasterCard and VISA, to prepaid systems such as paysafecard and Ukash and on to the "usual suspects" under the payment service providers, Neteller and Skrill (formerly moneybookers). The positive Betsson experiences are overshadowed by the inconvenient fees charged for making deposits using a credit card.

8.) Other offers: Currently, sports bettor with a foible for poker can profit.

The somewhat extensive additional offers found at Betsson are always quite obvious upon the main page of this bookmaker, but are not thrust upon users due to the simplistic design of this website. Something of interest for some sports bettor is the newly opened poker area. Such product introductions are usually accompanied by respectable bonus offers. Not only are there poker rooms to be found at Betsson, but also a casino and a corresponding live casino as well as the unavoidable online slots ("Games"). Bingo and scratch tickets are strangely also offered at a bookmaker which is supposed to be a sports bet specialist.

9.) Security: Such Betsson experiences leave nothing to be desired.

More professionalism from a bookmaker cannot be found. When someone clicks on the subtle menu item "Security", they are brought to a really well thought out, very extensive and carefully articulated website section. This covers everything from a proper imprint, to information pertaining to licenses and security and on to press releases, company history and detailed information pertaining to Betsson's product offer. If there is the interest to invest in Betsson or someone just wants to have a look at the inner workings of Betsson, then the menu items "Investor Relations" and "Work at Betsson" will satisfy your curiosity. Our OpenOdds team found the literature within the security section of Betsson impressive and comprehensive.

10.) Betting limits: Friendly to novices, but the topic of gaming addictions is at the core.

Experiences made with Betsson pertaining to bet limits vary, just like with many other bookmakers. Betsson welcomes sports bet novices by setting the minimum bet at £0.10, and a maximum weekly earning at £250,000. For passionate hobby bettors, this is not really a hindrance, but if you are a high roller then you have to be rather disciplined at Betsson.

Furthermore, Betsson is very serious about gaming addiction and provocatively brings up this topic frequently. According to the OpenOdds community experiences, Betsson quickly becomes active when high deposits as well as high earnings or losses occur for those who fit the picture. Those who wish to use a Betsson account permanently will just have to live with this. For individual bets, the excellent customer service of Betsson can be contacted.

Betsson: User opinions & Experiences.

feedbackIs our Betsson rating accurate? What is your actual opinion of the bookmaker Betsson? Is this offer a scam in some way or the other, or is this bookmaker really that professional. If you have had concrete experiences with Betsson, then let all of the sports bet fans in the OpenOdds community share in your wisdom. Thank you for your Betsson review!

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