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Online Bookmaker Promotions and Bookmaker Sign Up Offers

Claim WillHill Bonus

Do you want to set up a new account with an online bookmaker but don’t know which one to choose? This is where OpenOdds can help; we want to show you not only which are the best sign up offers but also, how to spot the best bookmaker sign up offers in future with our online bookmaker bonuses comparison. It is common practice nowadays for bookmakers to offer sign up bonuses to entice new customers, but some bonuses are better than others. Insurmountable odds, bonus code conditions and additional hurdles are just some of the factors which can differentiate a poor welcome bonus from a great one.

This list of bookmakers welcome bonuses and promotions offers new and existing customers a comprehensive comparison of each bookies promotions, thus making your decision a great deal easier.

  • Background info: You’ll find out some background info on some of the best online bookmakers.
  • Welcome bonuses: coverage of bookmaker sign up offers
  • Analysis: Explanation of why certain sign up offers are better than others.
  • Terminology: Understanding the terminology used in online bookmakers sign up offers will help to separate the wheat from the chaff.
  • Negative features: We’ll clue you in if there are any obvious downfalls for certain signup bonuses.

Online Bookmaker Promotions and Sign Up Offers List

BookmakerOur Test
Result
Max.
Bonus
Bonus
Type
DetailsGet the
Bonus
194 / 10030£30 FreebetBetway Bonus
T&Cs Apply, 18+
291 / 1005050£ FreebetLadbrokes Bonus
T&Cs Apply, 18+
390 / 10020200% in free betsWilliam Hill Bonus
T&Cs Apply, 18+
490 / 10030£30 in Free BetsPaddyPower Bonus
T&Cs Apply, 18+
589 / 100£10050% matched bonusTonyBet Bonus
T&Cs Apply, 18+
689 / 100£500100% matched bonusLuxbet Bonus
T&Cs Apply, 18+
786 / 10050up to €50 bonusbwin Bonus
T&Cs Apply, 18+
886 / 100€8050% sign-up bonusDafabet Bonus
T&Cs Apply, 18+
986 / 100100% up to £10 free betYouwin Bonus
T&Cs Apply, 18+
1085 / 10077Profit BoostExpekt Bonus
T&Cs Apply, 18+
1185 / 100£100£100 Matched DepositMr. Green Bonus
T&Cs Apply, 18+
1285 / 100100100% on first depositsTipico Bonus
T&Cs Apply, 18+
1385 / 100£30£30 Money BackUnibet Bonus
T&Cs Apply, 18+
1484 / 10084deposit bonus up to €150Sportingbet Bonus
T&Cs Apply, 18+
1584 / 100£5050% on first depositsNetBet Bonus
T&Cs Apply, 18+
1684 / 100£100deposit bonus up to £100myBet Bonus
T&Cs Apply, 18+
1783 / 10075100% up to £45 bonusBetsson Bonus
T&Cs Apply, 18+
1883 / 100£5050% up to £50RaceBets Bonus
T&Cs Apply, 18+
1982 / 100110deposit bonus up to €100Interwetten Bonus
T&Cs Apply, 18+
2082 / 10010£10 Free betGenting Bet Bonus
T&Cs Apply, 18+
2182 / 100£50Up to £50 cash backMatchbook Bonus
T&Cs Apply, 18+
2281 / 100Betonbrazil Bonus
T&Cs Apply, 18+
2381 / 100£100Up to 100% winnings boost32 Red Bonus
T&Cs Apply, 18+
2480 / 100£60Bet £10 Get £60BetVictor Bonus
T&Cs Apply, 18+
2580 / 10012bet Bonus
T&Cs Apply, 18+
2680 / 100£10£10 Free BetComeOn Bonus
T&Cs Apply, 18+
2780 / 100£25up to £25 free bet188bet Bonus
T&Cs Apply, 18+
2880 / 100138bet Bonus
T&Cs Apply, 18+
2980 / 100Fanduel Bonus
T&Cs Apply, 18+
3080 / 100£60Stake £10 get £60betfred Bonus
T&Cs Apply, 18+
3180 / 100£30Bet £10 and Get £30betfair Bonus
T&Cs Apply, 18+
3279 / 100McBookie Bonus
T&Cs Apply, 18+
3379 / 100Sun Bets Bonus
T&Cs Apply, 18+
3478 / 100£20100% up to 20£ free betStan James Bonus
T&Cs Apply, 18+
3578 / 100£20£20 Matched depositMarathonBet Bonus
T&Cs Apply, 18+
3678 / 100£25Get £25 in free betsBetdaq Bonus
T&Cs Apply, 18+
3778 / 100£20050% up to £20010Bet Bonus
T&Cs Apply, 18+
3878 / 100 £20Bet £10 get £20Betsafe Bonus
T&Cs Apply, 18+
3977 / 100£20Bet £5 Get £20Betbright Bonus
T&Cs Apply, 18+
4076 / 100£20£20 on first depositBetStars Bonus
T&Cs Apply, 18+
4176 / 100£25Up to £25 Free BetTotesport Bonus
T&Cs Apply, 18+
4276 / 100£200£200 Matched DepositWinner Bonus
T&Cs Apply, 18+
4376 / 100£25Up to £25 Free BetsBoylesports Bonus
T&Cs Apply, 18+
4475 / 1000No welcome offer at the momentSuperLenny Bonus
T&Cs Apply, 18+
4574 / 100£20Bet £5 get £20Coral Sports Bonus
T&Cs Apply, 18+
4674 / 100£10Up to £10 on first depositSmarkets Bonus
T&Cs Apply, 18+
4772 / 100£200100% on first depositsTitanbet Bonus
T&Cs Apply, 18+
4872 / 100Bet £10 Get £30888 Bonus
T&Cs Apply, 18+
4971 / 100Vernons Sports Bonus
T&Cs Apply, 18+
5070 / 100Bet365 Bonus
T&Cs Apply, 18+
5155 / 100-No Bonus available.Pinnacle Sports Bonus
T&Cs Apply, 18+
5210 / 100£52x 100% Winnings BoostLeo Vegas Bonus
T&Cs Apply, 18+
5310 / 100£500Up to £500 in free bets for new customersBruceBetting Bonus
T&Cs Apply, 18+
5410 / 100Sky Bet Bonus
T&Cs Apply, 18+
558 / 100$2,50050% welcome bonusBetonline Bonus
T&Cs Apply, 18+
568 / 100$200100% bonus up to $200Bodog Bonus
T&Cs Apply, 18+
578 / 100£50£50 in free betsBetRegal Bonus
T&Cs Apply, 18+
588 / 100£10£10 free bets every week21bet Bonus
T&Cs Apply, 18+
597 / 100€100€100 on offer for new customersTheTote Bonus
T&Cs Apply, 18+
600 / 100Profit BoostBetClic Bonus
T&Cs Apply, 18+

Bookmaker Promotions Comparison of sign up offers in 2017 – Top 5

    • Betvictor:

      Active since the 1940s, Betvictor is a veteran bookmakers offering a whole host of well-developed products covering the sports, gaming and casino markets. Read our Betvictor bookmaker review for more details.

      This bookie knows how to entice their customers with a sign up offer worth £40 when you bet £10. Betvictor will credit your account with the bonus once you sign up, opt in, and place your first bet of £10 or more at odds of evens (2.0) or greater.

      What makes this a great sign up offer?

      • No promo code: This bonus offer is plain and simple, there is no need to input any Betvictor promo codes, just opt in on sign up.
      • Try different aspects of the site: The sports bonus is worth £30: £10 for the general book,
        £10 for in-play and £10 for accas. You also get another £10 to use on the casino
      • No sports wagering requirements – all your winnings for the sports book go straight to your account

      Read our in depth review of the Betvictor bonus here.

    • William Hill:

      This giant in the British bookmaker business was named after its founder in 1934. Despite being founded during the years when sports betting was illegal in Great Britain, William Hill has stood the test of time. Far from being left behind, William Hill continue to offer a competitive sign up offer for new customers.

      A simple incentive: free bets to match the stakes of your first bet up to £25. New customers will need to create a William Hill account and use the promo code ‘F25’ in order to eligible for this bonus. Your bet must be a minimum of £5 and a maximum of £25 on odds of 1.5 or higher.

      What makes this a great sign up offer?

      • Great customer service: not only do William Hill offer top quality customer service, but also 24/7 betting potential.
      • No long waits: our experience with William Hill shows that bettors need only wait a couple of hours to receive their bonus betting money.
      • Achievable odds: with minimum odds at 1.50 (lower than the majority of bookmakers), the odds are very achievable for your first wager.

      Read our in depth coverage of William Hill in our bookmakers review.

    • Ladbrokes:

      Founded in 1886, Ladbrokes is one of the most recognisable names in online betting. They are a highly respected name and a bookie you can trust. Offering both down-to-earth bonus conditions and a firm belief in the fun of betting, Ladbrokes is a firm favourite with betting novices.

      What do Ladbrokes offer as a welcome bonus? Ladbrokes will match your first bet with the same amount worth of free bets. All you need to do is create a Ladbrokes account and use the promo code F50 in order to receive your bonus of free bets.

      What makes this a great sign up offer?

      • Great odds: With minimum odds requirements of 1.50, the odds really are in your favour.
      • Only need to wager once: Unlike many other lucrative sign up offers, the catch is that you have to wager the bet x amount of times in order to quality for your bonus, with Ladbrokes there is no such catch. You only need to wager your deposit once.
      • Safety net for losers: In the event that you lose a bet, Ladbroke does not want you to stop having fun. In fact, you will be credited one free bet.

      Read our Ladbrokes bookmakers review for in depth coverage on this bookmakers.

    • Betfred:

      Long before the internet existed, Betfred was doing the rounds making its mark in the sports betting community in Great Britain. New customers can enjoy a bonus consisting of a £30 free bet, along with a £30 casino bonus. To qualify, you must place a qualifying wager of at least £10 at minimum odds of 2.00. This means that if play your cards right, you will get a bonus worth £60 in total.

      What makes this a great sign up offer?

      • A large selection of betting options: First-time Betfred bettors can choose from any sports for their first wager.
      • Good time frame: Betfred customers have 60 days to place their qualifying wager
      • No difficult wagering requirements: Unlike many bookmakers who hide their conditions in the small print, Betfred only requires customers to wager their deposit once.

      Read our in depth Betfred bookmakers review here. Terms and conditions apply.

Claim Paddy Power Bonus

5 Conditions to look out for in new customer sign up offers

We hope our online bookmaker bonus comparison has been useful – here are some extra things to think about when choosing your favourite bookmaker promotions. What is the purpose of offering bonuses to new customers? The obvious answer is to entice customers to a) sign up with said bookmaker and b) to actually place bets using said bookmakers website. Unfortunately, as with many bookmakers there are further hidden terms to catch out unsuspecting new customers, often hidden behind attractive bonus promises. Bet savvy and read up on our 5 conditions to be wary of:

  1. Large bonuses: Large bonuses attract more new customers, that much is obvious. However, when a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
  2. High odds: Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money-making potential too.
  3. Strict betting requirements: Minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings; these are common betting requirements. The more betting requirements there are, the less likely you will actually be able to benefit in any way from your bonus.
  4. Bonus expiry dates: Is there a time limit on the amount of time you have to use your free bets or bonus? You should check in the terms and conditions of the offer.
  5. Cashout options: This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out.
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