Search page

Online Bookmaker Promotions and Bookmaker Sign Up Offers

Claim WillHill Bonus

Do you want to set up a new account with an online bookmaker but don’t know which one to choose? This is where OpenOdds can help; we want to show you not only which are the best sign up offers but also, how to spot the best bookmaker sign up offers in future with our online bookmaker bonuses comparison. It is common practice nowadays for bookmakers to offer sign up bonuses to entice new customers, but some bonuses are better than others. Insurmountable odds, bonus code conditions and additional hurdles are just some of the factors which can differentiate a poor welcome bonus from a great one.

This list of bookmakers welcome bonuses and promotions offers new and existing customers a comprehensive comparison of each bookies promotions, thus making your decision a great deal easier.

  • Background info: You’ll find out some background info on some of the best online bookmakers.
  • Welcome bonuses: coverage of bookmaker sign up offers
  • Analysis: Explanation of why certain sign up offers are better than others.
  • Terminology: Understanding the terminology used in online bookmakers sign up offers will help to separate the wheat from the chaff.
  • Negative features: We’ll clue you in if there are any obvious downfalls for certain signup bonuses.

Online Bookmaker Promotions and Sign Up Offers List

BookmakerOur Test
DetailsGet the
194 / 10030£30 FreebetBetway Bonus
293 / 100Bet365 Bonus
391 / 1005050£ FreebetLadbrokes Bonus
490 / 10020200% in free betsWilliam Hill Bonus
590 / 10030£30 in Free BetsPaddyPower Bonus
689 / 100£10050% matched bonusTonyBet Bonus
789 / 100£500100% matched bonusLuxbet Bonus
888 / 100£52x 100% Winnings BoostLeo Vegas Bonus
986 / 10050up to €50 bonusbwin Bonus
1086 / 100€8050% sign-up bonusDafabet Bonus
1186 / 100100% up to £10 free betYouwin Bonus
1285 / 10077deposit bonus up to €77Expekt Bonus
1385 / 100£100£100 Matched DepositMr. Green Bonus
1485 / 100100100% on first depositsTipico Bonus
1585 / 100£30£30 Money BackUnibet Bonus
1684 / 10084deposit bonus up to €150Sportingbet Bonus
1784 / 100£5050% on first depositsNetBet Bonus
1884 / 100100100% bis zu 100,00 Euro Einzahlungsbonusbet90 Bonus
1984 / 100£100deposit bonus up to £100myBet Bonus
2083 / 10075100% up to £45 bonusBetsson Bonus
2183 / 100£5050% up to £50RaceBets Bonus
2282 / 100110deposit bonus up to €100Interwetten Bonus
2382 / 10010£10 Free betGenting Bet Bonus
2482 / 100£50Up to £50 cash backMatchbook Bonus
2581 / 100Betonbrazil Bonus
2681 / 100£100Up to 100% winnings boost32 Red Bonus
2780 / 100£40£40 in Free BetsBetVictor Bonus
2880 / 10012bet Bonus
2980 / 100£10£10 Free BetComeOn Bonus
3080 / 100£25up to £25 free bet188bet Bonus
3180 / 100138bet Bonus
3280 / 100Fanduel Bonus
3380 / 100£30Stake £10 get £30betfred Bonus
3480 / 100£30Bet £10 and Get £30betfair Bonus
3579 / 100McBookie Bonus
3679 / 100Sun Bets Bonus
3778 / 100£20100% up to 20£ free betStan James Bonus
3878 / 100£20£20 Matched depositMarathonBet Bonus
3978 / 100£25Get £25 in free betsBetdaq Bonus
4078 / 100£20050% up to £20010Bet Bonus
4178 / 100 £20Bet £10 get £20Betsafe Bonus
4277 / 100£20Bet £5 Get £20Betbright Bonus
4376 / 100£20£20 on first depositBetStars Bonus
4476 / 100£25Up to £25 Free BetTotesport Bonus
4576 / 100£200£200 Matched DepositWinner Bonus
4676 / 100£25Up to £25 Free BetsBoylesports Bonus
4775 / 100€50Up to €50 on first depositSuperLenny Bonus
4874 / 100£20Bet £5 get £20Coral Sports Bonus
4974 / 100£10Up to £10 on first depositSmarkets Bonus
5072 / 100£200100% on first depositsTitanbet Bonus
5172 / 100Treble Odds888 Bonus
5271 / 100Vernons Sports Bonus
5355 / 100-No Bonus available.Pinnacle Sports Bonus
5410 / 100Sky Bet Bonus
550 / 100100€ Cash-Back BonusBetClic Bonus

Bookmaker Promotions Comparison of sign up offers in 2017 – Top 5

    • Bet365:

      Recognised by Openodds as the number 1 bookmaker in the UK, the powerhouse in online sports betting is frequently ranked highly on top review portals online. The sports selection is huge, the odds competitive and the customer service provided one of the best in the industry. For a fully comprehensive review of Bet365, read our Bet365 bookmaker review.

      As well as providing a top notch service for existing customers, the signup offer is equally enticing for new users. Newcomers are rewarded with “100% first deposit bonus” with a maximum bonus of £200. What does this mean? To put it simply, Bet365 will credit your account with the same amount that you deposit when you open your account. So if you deposit £10, you will receive £10 as a bonus. The maximum amount that you can receive as a bonus is £200.

    • What makes this a great sign up offer?

      • Fair wagering requirements: You only need to wager your starting capital (deposit + bonus) three times before you can cash out your bonus.
      • Minimum odds required: Unlike many other bookmakers in odds comparisons, the minimum odds are low (1.50) per wager.
      • Maximum betting balance: The maximum starting capital you can earn is £400 if you deposit £200

      Read our in depth review of Bet 365 Sign Up Offer here.

    • Betvictor:

      Active since the 1940s, Betvictor is a veteran bookmakers offering a whole host of well-developed products covering the sports, gaming and casino markets. Read our Betvictor bookmaker review for more details.

      This bookie knows how to entice their customers with a sign up offer worth £40 when you bet £10. Betvictor will credit your account with the bonus once you sign up, opt in, and place your first bet of £10 or more at odds of evens (2.0) or greater.

      What makes this a great sign up offer?

      • No promo code: This bonus offer is plain and simple, there is no need to input any Betvictor promo codes, just opt in on sign up.
      • Try different aspects of the site: The sports bonus is worth £30: £10 for the general book,
        £10 for in-play and £10 for accas. You also get another £10 to use on the casino
      • No sports wagering requirements – all your winnings for the sports book go straight to your account

      Read our in depth review of the Betvictor bonus here.

    • William Hill:

      This giant in the British bookmaker business was named after its founder in 1934. Despite being founded during the years when sports betting was illegal in Great Britain, William Hill has stood the test of time. Far from being left behind, William Hill continue to offer a competitive sign up offer for new customers.

      A simple incentive: free bets to match the stakes of your first bet up to £25. New customers will need to create a William Hill account and use the promo code ‘F25’ in order to eligible for this bonus. Your bet must be a minimum of £5 and a maximum of £25 on odds of 1.5 or higher.

      What makes this a great sign up offer?

      • Great customer service: not only do William Hill offer top quality customer service, but also 24/7 betting potential.
      • No long waits: our experience with William Hill shows that bettors need only wait a couple of hours to receive their bonus betting money.
      • Achievable odds: with minimum odds at 1.50 (lower than the majority of bookmakers), the odds are very achievable for your first wager.

      Read our in depth coverage of William Hill in our bookmakers review.

    • Ladbrokes:

      Founded in 1886, Ladbrokes is one of the most recognisable names in online betting. They are a highly respected name and a bookie you can trust. Offering both down-to-earth bonus conditions and a firm belief in the fun of betting, Ladbrokes is a firm favourite with betting novices.

      What do Ladbrokes offer as a welcome bonus? Ladbrokes will match your first bet with the same amount worth of free bets. All you need to do is create a Ladbrokes account and use the promo code F50 in order to receive your bonus of free bets.

      What makes this a great sign up offer?

      • Great odds: With minimum odds requirements of 1.50, the odds really are in your favour.
      • Only need to wager once: Unlike many other lucrative sign up offers, the catch is that you have to wager the bet x amount of times in order to quality for your bonus, with Ladbrokes there is no such catch. You only need to wager your deposit once.
      • Safety net for losers: In the event that you lose a bet, Ladbroke does not want you to stop having fun. In fact, you will be credited one free bet.

      Read our Ladbrokes bookmakers review for in depth coverage on this bookmakers.

    • Betfred:

      Long before the internet existed, Betfred was doing the rounds making its mark in the sports betting community in Great Britain. New customers can enjoy a bonus that amounts to the same as their first deposit, as long as the amount added is between £5 – £25. This means that if you deposit £25 into your new account, you will have £50 to play with.

      What makes this a great sign up offer?

      • A large selection of betting options: First-time Betfred bettors can choose from any sports for their first wager.
      • Long expiry time: Betfred customers have 30 days to wager their free bets.
      • No difficult wagering requirements: Unlike many bookmakers who hide their conditions in the small print, Betfred only requires customers to wager their deposit once.

      Read our in depth Betfred bookmakers review here.

Claim Paddy Power Bonus

5 Conditions to look out for in new customer sign up offers

We hope our online bookmaker bonus comparison has been useful – here are some extra things to think about when choosing your favourite bookmaker promotions. What is the purpose of offering bonuses to new customers? The obvious answer is to entice customers to a) sign up with said bookmaker and b) to actually place bets using said bookmakers website. Unfortunately, as with many bookmakers there are further hidden terms to catch out unsuspecting new customers, often hidden behind attractive bonus promises. Bet savvy and read up on our 5 conditions to be wary of:

  1. Large bonuses: Large bonuses attract more new customers, that much is obvious. However, when a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
  2. High odds: Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money-making potential too.
  3. Strict betting requirements: Minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings; these are common betting requirements. The more betting requirements there are, the less likely you will actually be able to benefit in any way from your bonus.
  4. Bonus expiry dates: Is there a time limit on the amount of time you have to use your free bets or bonus? You should check in the terms and conditions of the offer.
  5. Cashout options: This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out.