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Online Bookmaker Promotions and Bookmaker Sign Up Offers

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Do you want to set up a new account with an online bookmaker but don’t know which one to choose? This is where OpenOdds can help; we want to show you not only which are the best sign up offers but also, how to spot the best bookmaker sign up offers in future with our online bookmaker bonuses comparison. It is common practice nowadays for bookmakers to offer sign up bonuses to entice new customers, but some bonuses are better than others. Insurmountable odds, bonus code conditions and additional hurdles are just some of the factors which can differentiate a poor welcome bonus from a great one.

This list of bookmakers welcome bonuses and promotions offers new and existing customers a comprehensive comparison of each bookies promotions, thus making your decision a great deal easier.

  • Background info: You’ll find out some background info on some of the best online bookmakers.
  • Welcome bonuses: coverage of bookmaker sign up offers
  • Analysis: Explanation of why certain sign up offers are better than others.
  • Terminology: Understanding the terminology used in online bookmakers sign up offers will help to separate the wheat from the chaff.
  • Negative features: We’ll clue you in if there are any obvious downfalls for certain signup bonuses.

Online Bookmaker Promotions and Sign Up Offers List

BookmakerOur Test
DetailsGet the
194 / 100£30 FreebetBetway Bonus
293 / 100£200100% on first depositsBet365 Bonus
392 / 100£20£20 bonus on signupSkybet Bonus
491 / 1005050£ FreebetLadbrokes Bonus
590 / 100£20200% in free betsWilliam Hill Bonus
690 / 10030£30 in Free BetsPaddy Power Bonus
789 / 100£10050% matched bonusTonyBet Bonus
889 / 100£500100% matched bonusLuxbet Bonus
986 / 10050up to €50 bonusbwin Bonus
1086 / 100€8050% sign-up bonusDafabet Bonus
1186 / 100100% up to £10 free betYouwin Bonus
1285 / 10077deposit bonus up to €77Expekt Bonus
1385 / 100100100% on first depositsTipico Bonus
1485 / 100£30£30 Money BackUnibet Bonus
1584 / 10084deposit bonus up to €150Sportingbet Bonus
1684 / 100£5050% on first depositsNetBet Bonus
1784 / 100£100deposit bonus up to £100myBet Bonus
1883 / 10075100% up to £45 bonusBetsson Bonus
1983 / 100£5050% up to £50RaceBets Bonus
2082 / 100110deposit bonus up to €100Interwetten Bonus
2180 / 100£30£30 in Free BetsBetVictor Bonus
2280 / 100£25up to £25 free bet188Bet Bonus
2380 / 100£30Stake £10 get £30betfred Bonus
2480 / 100£30Bet £10 and Get £30betfair Bonus
2578 / 100£20100% up to 20£ free betStan James Bonus
2678 / 100£25Get £25 in free betsBetdaq Bonus
2778 / 100£20050% up to £20010Bet Bonus
2878 / 100 £20Bet £10 get £20Betsafe Bonus
2977 / 100£20Bet £5 Get £20Betbright Bonus
3076 / 100£20£20 on first depositBetStars Bonus
3176 / 100£20Bet £10 Get £20Boylesports Bonus
3275 / 100€50Up to €50 on first depositSuperLenny Bonus
3374 / 100£20Bet £5 get £20Coral Bonus
3474 / 100£10Up to £10 on first depositSmarkets Bonus
3572 / 100£200100% on first depositsTitanbet Bonus
3672 / 100£88£88 Freebet888 Bonus
3755 / 100-No Bonus available.Pinnacle Sports Bonus
380 / 100100€ Cash-Back BonusBetClic Bonus

Bookmaker Promotions Comparison of sign up offers in 2017 – Top 5

    • Bet365:

      Recognised by Openodds as the number 1 bookmaker in the UK, the powerhouse in online sports betting is frequently ranked highly on top review portals online. The sports selection is huge, the odds competitive and the customer service provided one of the best in the industry. For a fully comprehensive review of Bet365, read our Bet365 bookmaker review.

      As well as providing a top notch service for existing customers, the signup offer is equally enticing for new users. Newcomers are rewarded with “100% first deposit bonus” with a maximum bonus of £200. What does this mean? To put it simply, Bet365 will credit your account with the same amount that you deposit when you open your account. So if you deposit £10, you will receive £10 as a bonus. The maximum amount that you can receive as a bonus is £200.

    • What makes this a great sign up offer?

      • Fair wagering requirements: You only need to wager your starting capital (deposit + bonus) three times before you can cash out your bonus.
      • Minimum odds required: Unlike many other bookmakers in odds comparisons, the minimum odds are low (1.50) per wager.
      • Maximum betting balance: The maximum starting capital you can earn is £400 if you deposit £200

      Read our in depth review of Bet 365 Sign Up Offer here.

    • Betvictor:

      Active since the 1940s, Betvictor is a veteran bookmakers offering a whole host of well-developed products covering the sports, gaming and casino markets. Read our Betvictor bookmaker review for more details.

      Keeping things simple with the sign up offer, this bookie knows how to entice their customers. Betvictor will match the value of your first bet up to a maximum of £25 worth of free bets. The bonus will be credited to your account within two days of making your first bet. You will have 30 days to make your first bet before the sign up offer expires.

      What makes this a great sign up offer?

      • No promo code: This bonus offer is plain and simple, there is no need to input any Betvictor promo codes.
      • Reasonable bonus conditions: Although the free bet money cannot be withdrawn, your subsequent winnings from your first wagers can be.
      • Long expiry period: Unlike many other online bookmaker promotions which give you 7 days to use your free betting money, Betvictor gives you 30 days to place your bets giving you time to get your head around the betting game.

      Read our in depth review of the Betvictor bonus here.

    • William Hill:

      This giant in the British bookmaker business was named after its founder in 1934. Despite being founded during the years when sports betting was illegal in Great Britain, William Hill has stood the test of time. Far from being left behind, William Hill continue to offer a competitive sign up offer for new customers.

      A simple incentive: free bets to match the stakes of your first bet up to £25. New customers will need to create a William Hill account and use the promo code ‘F25’ in order to eligible for this bonus. Your bet must be a minimum of £5 and a maximum of £25 on odds of 1.5 or higher.

      What makes this a great sign up offer?

      • Great customer service: not only do William Hill offer top quality customer service, but also 24/7 betting potential.
      • No long waits: our experience with William Hill shows that bettors need only wait a couple of hours to receive their bonus betting money.
      • Achievable odds: with minimum odds at 1.50 (lower than the majority of bookmakers), the odds are very achievable for your first wager.

      Read our in depth coverage of William Hill in our bookmakers review.

    • Ladbrokes:

      Founded in 1886, Ladbrokes is one of the most recognisable names in online betting. They are a highly respected name and a bookie you can trust. Offering both down-to-earth bonus conditions and a firm belief in the fun of betting, Ladbrokes is a firm favourite with betting novices.

      What do Ladbrokes offer as a welcome bonus? Ladbrokes will match your first bet with the same amount worth of free bets. All you need to do is create a Ladbrokes account and use the promo code F50 in order to receive your bonus of free bets.

      What makes this a great sign up offer?

      • Great odds: With minimum odds requirements of 1.50, the odds really are in your favour.
      • Only need to wager once: Unlike many other lucrative sign up offers, the catch is that you have to wager the bet x amount of times in order to quality for your bonus, with Ladbrokes there is no such catch. You only need to wager your deposit once.
      • Safety net for losers: In the event that you lose a bet, Ladbroke does not want you to stop having fun. In fact, you will be credited one free bet.

      Read our Ladbrokes bookmakers review for in depth coverage on this bookmakers.

    • Betfred:

      Long before the internet existed, Betfred was doing the rounds making its mark in the sports betting community in Great Britain. New customers can enjoy a bonus that amounts to the same as their first deposit, as long as the amount added is between £5 – £25. This means that if you deposit £25 into your new account, you will have £50 to play with.

      What makes this a great sign up offer?

      • A large selection of betting options: First-time Betfred bettors can choose from any sports for their first wager.
      • Long expiry time: Betfred customers have 30 days to wager their free bets.
      • No difficult wagering requirements: Unlike many bookmakers who hide their conditions in the small print, Betfred only requires customers to wager their deposit once.

      Read our in depth Betfred bookmakers review here.

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5 Conditions to look out for in new customer sign up offers

We hope our online bookmaker bonus comparison has been useful – here are some extra things to think about when choosing your favourite bookmaker promotions. What is the purpose of offering bonuses to new customers? The obvious answer is to entice customers to a) sign up with said bookmaker and b) to actually place bets using said bookmakers website. Unfortunately, as with many bookmakers there are further hidden terms to catch out unsuspecting new customers, often hidden behind attractive bonus promises. Bet savvy and read up on our 5 conditions to be wary of:

  1. Large bonuses: Large bonuses attract more new customers, that much is obvious. However, when a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
  2. High odds: Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money-making potential too.
  3. Strict betting requirements: Minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings; these are common betting requirements. The more betting requirements there are, the less likely you will actually be able to benefit in any way from your bonus.
  4. Bonus expiry dates: Is there a time limit on the amount of time you have to use your free bets or bonus? You should check in the terms and conditions of the offer.
  5. Cashout options: This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out.