Sportingbet Review – Read our Bookmaker Rating in 5 Mins
Sportingbet comes under the same parent company as Bwin, Foxy Bingo and partypoker. GVC Holdings is listed on the London FTSE 250 Stock Exchange and has its licence from the Isle of Man. While Sportingbet has been around online since 1998, GVC Holdings completed the acquisition of the Sportingbet Brand in March 2013. Before that Sportingbet was owned by William Hill, the most-trusted sports betting brand in the United Kingdom.
Sportingbet has over 700,000 users across 26 countries. Besides its sportsbook, this online bookmaker also has casino, live casino and games at your disposal online and via mobile. Their mobile betting in particular has become one of their major strengths with great investment made in an elevated user experience. Besides its extensive sportsbook and live betting offerings, you’ll also see an extensive statistics apparatus you can use to make the most educated wagers out there. Plus, for the novices out there, they have an informational guide to help you walk through the initial steps in betting as well as a glossary to help you sort through all of the terms. As for playing responsibly, the site links directly to GamCare, which advocates for responsible betting practices across the board so you can exercise the cultural practise of sports betting in Britain without getting in too deep.
The result of the OpenOdds Sportingbet review
After a careful analysis of Sportingbet’s offerings, and compared to the best online bookmakers on OpenOdds, we see Sportingbet as one of the better bookmakers in the middle of the pack. We give Sportingbet an 87 out of 100 for their diverse variety of sports markets, extensive live and mobile offerings and the fact that they form part of a publicly listed holding company. While there is still room for improvement, it is clear to see that this brand has a great deal of potential.
- Strong in-play presence especially in major football and tennis markets.
- Their sportsbook mobile betting app for iOS and Android has an excellent design and is in the top 20 most popular apps.
- The United Kingdom is Sportingbet’s second-largest market for overall traffic after Brazil.
- Industry leading football services with over 800 leagues around the world and an average of 900 in-play games a week.
OpenOdds' detailed operator rating: Sportingbet sportsbook review
At OpenOdds, to compare all online bookmakers we use the same list of criteria for all of our bookie reviews. This helps us give an accurate comparison. These are the ten categories that make up the basis for the OpenOdds sportsbook review:
- Betting odds
- Customer service
- Sports covered
- In-play product
- Payment methods
- Other Products
- Betting limits
1.) Bonuses: generous welcome bonus
In terms of bonuses, the Sportingbet bonus has plenty of offers to whet your betting appetite. The initial welcome offer entitles you to up to £50 per user and is divided between three different parts. The first, once you opt into the offer and place a sports bet of at least £10, you’ll then be eligible for a second bonus. The second bonus amount is basically an average stake of the last five bets you make in your account, so if you place 5 bets worth £15 each, you’ll get £15. And as the final tier, the bonus amount will be the average of the ten bets of at least £10. In order to qualify for the Up to £50 Welcome Offer, you need to place a qualifying bet of at least 1.5 or greater and the multiple bets are subject to that same odds minimum over each leg. You just have to make sure you do all of this within 14 days. It may seem like a tall order, but for the most frequent and seasoned punters, this is certainly an ideal bonus for you when compared to the best free bets offers.
Besides the welcome offer there are ACCA Insurance promotions for both football and tennis, ideal for these major sportsbooks markets across any online bookmaker. And finally, cash out is available on select bets in a number of major markets. These include football, tennis, NHL ice hockey, basketball, rugby union and league, cricket, snooker, darts, US football, handball, and baseball. Remember that you need to check the Terms & Conditions for all bonuses on any bookie to make sure that you’ll actually be able to get money back.
2.) Betting odds: Higher than average betting margin
Whether you prefer to have your odds shown in European (decimal), odds, or American formats, you’ll be able to calculate your odds in the method of your choosing on Sportingbet. Sportingbet’s average betting margin is definitely on the higher side in a betting odds comparison; for example, the betting margin on football is 7.7% and 8.3% on ice hockey. Those higher margins are, nonetheless, offset by lower betting margins in basketball (at 4.7%), baseball (at 4.3%), and American football (5.4%). They also will post updates regarding odds via Twitter, giving you another impetus to be checking the odds.
3.) Customer service: Plenty of ways to get in touch
While the exact customer service hours are not at all specified, you can reach the multilingual customer service centre in Dublin via telephone, live chat, or email.
4.) User-friendliness: A standout app
The website’s user interface makes it incredibly easy to access your bet slip, all of the different tabs, and of course, customer service. The blue aesthetic makes the content clear to read, which is undoubtedly a useful consideration. You can also see the tabs for YouTube, Facebook, and Twitter right from the homepage and have customer service available on the tab. The website is the 21st most-frequented online bookmaker.
Where Sportingbet’s user-friendliness really comes into light is the mobile app; it’s the 20th most popular of the betting apps out there in the industry. It has lots of features conducive to excellent playing from your iOS or Android-powered device. You can log in using TouchID, which is advantageous for those who don’t like having multiple passwords. The IN:PLAY tab facilitates all in-play betting, which clearly matches the investment Sportingbet has made into this part of the business. The horizontal scrolling lets you get to your favourite sports more quickly and easily; plus, there’s also a “quick bet” feature. You can also see all the data and livestreams with optimal clarity from your mobile apps.
5.) Sports covered: A wide range that will keep you occupied
There are nearly 30 sports available on the sportsbook; the major markets are available immediately from the homepage: football, horse racing, tennis, basketball, cricket, darts, golf, rugby union, and snooker. You’ll also see other niche offers including pool, MMA, and of course, specials and politics wagers. As for football, there’s betting available on 800 leagues worldwide, and an average of 900 in-play matches for you a week. That’s pretty impressive.
6.) In-play product: big emphasis on football and tennis
If you’re a huge in-play punter in international football and tennis, you’re definitely in good hands with Sportingbet. The IN:PLAY product has live 24-hour betting on the best international matches, particularly in the Premier League, Champions League, and Europa League. They clearly focus on the British fixtures and the most interesting European matches for the local audience. If football doesn’t suit your fancy and you’re more of a tennis betting aficionado, Sportingbet is still a good option. They have extensive live markets for both WTA and ATP events, giving you the exact dynamics of the professional tennis tours.
As an added bonus, as you add your favourite sports to your bet slip, Sportingbet put all of the in-play events for those respective sports on your very own calendar to make sure that you don’t miss a beat.
7.) Payment methods: be careful when trying to redeem bonuses
There are plenty of payment methods available for Sportingbet deposits and withdrawals. Besides Visa, Mastercard, and Maestro debit cards, Visa and Mastercard credit cards are also accepted. Besides this, you can also use the Paysafecard and money transfers for deposits, Neteller, Skrill, Laser, Switch, and Delta. PayPal is also accepted. Be careful though if you prefer using Skrill and Neteller for funding your bets; you may not be able to qualify for promotions using those payment methods so you may want to consider using an alternative payment method.
8.) Other products: Plenty of betting options
Besides the sportsbook offerings we’ve greatly detailed throughout this review, Sportingbet has plenty of games, casino, live casino, and poker options at your disposal. For comfortable casino play, there’s a separate app that not only makes for easy play but also a shared wallet for casino and sports.
9.) Security: Plenty of encryption.
Is Sportingbet safe? It certainly is: they have a RapidSSL encryption that will safeguard all of your personal and financial information. You’ll also be assured that all your bets will be fair given Sportingbet’s membership in IBAS (Independent Betting Adjudication Service). Sportingbet is also part of the FIFA Early Warning System to help make sure you don’t go over the edge in your football bets.
10.) Betting limits: Too restrictive.
There have been reports of people getting restricted to very low bets at not-so-good odds. This may deter some punters from doing business on Sportingbet. As for betting limits, the minimum bet amount you can place is £0.50, and the maximum bet depends on the sport. However, there is a blanket cap of £250,000 on daily winnings. You’ll also have your betting history available to you so you can make sure all your playing habits are in check. This is because, as with every online bookmaker in the industry, plenty of socially responsible features are implemented to ensure that you’re betting safely.
What have we been able to deduce from the Sportingbet review? First, it’s a great bookie for those who want a fantastic user-experience on mobile with its features that allow for easy navigation, TouchID to enter, and more. On top of that, the in-play offerings are spectacular for those football and tennis specialists. If you’re looking to diversify your in-play strategy with other sports, there’s also plenty to choose from. Is Sportingbet safe? With the SSL encryption, and the guarantee being part of a publicly-listed corporation ensures that Sportingbet is managed by some of the best entities out there in the industry. There’s plenty for you to enjoy on Sportingbet, from promotions to cash-out, so we recommend you add it to your slate of online bookmakers for a maximising sports betting strategy.
Sportingbet opinions & experiences of actual users
So, what do you think of our Sportingbet Sportsbook Review? Hopefully, we were able to answer the right questions as to whether or not Sportingbet is a top professional sportsbook. Now we are very interested in what you have to say. What are your Sportingbet reviews? Would you have given an alternative Sportingbet rating? If you want to help other betting experts within the OpenOdds community, then write to us and tell us about your personal experiences with the bookmaker Sportingbet. Thank you for your help!