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Sportingbet Review » Bookmaker Rating 2016 | Is Sportingbet safe?

Sportingbet review from OpenOdds.comIf you haven’t heard of Sportingbet before, here’s something that will immediately give you a sense of trust: it’s one of the brands that form part of GVC Holdings PLC. Other leading brands in GVC Holdings include: Bwin, Foxy Bingo and partypoker. GVC Holdings is listed on the London FTSE 250 Stock Exchange and has its licence from the Isle of Man under the number 4685V. While Sportingbet has been around online since 1998, GVC Holdings completed the acquisition of the Sportingbet Brand in March 2013. Proceedings began in 2011 when they acquired the rights to the holding company that runs Superbahis, which was a Sportingbet branded sportsbook. Before it became part of GVC Holdings, it was owned by William Hill, the most-trusted sports betting brand in the United Kingdom.

Sportingbet has been around since 1998 and has over 700,000 users across 26 countries. Besides its sportsbook, this online bookmaker also has casino, live casino and games at your disposable online and via mobile. Their mobile betting in particular has become one of their major strengths with great investment made in an elevated user experience. Besides its extensive sportsbook and live betting offerings, you’ll also see an extensive statistics apparatus you can use to make the most educated wagers out there. Plus, for the novices out there, they have an informational guide to help you walk through the initial steps in betting as well as a glossary to help you sort through all of the terms. As for playing responsibly, the site links directly to GamCare, which advocates for responsible betting practices across the board so you can exercise the cultural practise of sports betting in Britain without getting in too deep.

The result of the OpenOdds Sportingbet review

After a careful analysis of Sportingbet’s offerings, and compared to the best online bookmakers on OpenOdds, we see Sportingbet as one of the better bookmakers in the middle of the pack. We give Sportingbet an 85 out of 100 for their diverse variety of sports markets, extensive live and mobile offerings and the fact that they form part of a publicly listed holding company. While there is still room for improvement, it is clear to see that this brand has a great deal of potential.

  • They’ve invested heavily in a strong in-play presence especially in major football and tennis markets.
  • Their sportsbook mobile app for iOS and Android has an excellent user-experience design that makes it extremely comfortable to place your wagers; it’s what has put the mobile app in the top 20 of the most popular apps.
  • The United Kingdom is Sportingbet’s second-largest market for overall traffic after Brazil.
  • They tout their football services as industry-leading with over 800 leagues around the world and an average of 900 in-play games a week on their live-betting arm.


Sportingbet sportsbook review

At OpenOddds, to compare all online bookmakers we use the same list of criteria for all of our bookie reviews. Each bookie is studied in the same way because even if the offer is vast it’s vital to have a common base for an accurate comparison. These are the ten categories that make up the basis for the sportsbook review.

  1. Bonuses
  2. Betting odds
  3. Customer service
  4. User-friendliness
  5. Sports covered
  6. In-play product
  7. Payment methods
  8. Other Products
  9. Security
  10. Betting limits

1.) Bonuses: A mixture of ACCA Insurance and Cash Out along with a generous welcome bonus

In terms of bonuses, the Sportingbet bonus has plenty of offers to whet your betting appetite. The initial welcome offer entitles you to up to £50 per user and is divided between three different parts. The first, once you opt into the offer and place a sports bet of at least £10, you’ll then be eligible for a second bonus. The second bonus amount is basically an average stake of the last five bets you make in your account, so if you place 5 bets worth £15 each, you’ll get £15. And as the final tier, the bonus amount will be the average of the ten bets of at least £10. In order to qualify for the Up to £50 Welcome Offer, you need to place a qualifying bet of at least 1.5 or greater and the multiple bets are subject to that same odds minimum over each leg. You just have to make sure you do all of this within 14 days. It may seem like a tall order, but for the most frequent and seasoned punters, this is certainly an ideal bonus for you when compared to the best free bets offers.

Besides the welcome offer there are ACCA Insurance promotions for both football and tennis, ideal for these major sportsbooks markets across any online bookmaker. And finally, cash out is available on select bets in a number of major markets. These include football, tennis, NHL ice hockey, basketball, rugby union and league, cricket, snooker, darts, US football, handball, and baseball. Remember that you need to check the Terms & Conditions for all bonuses on any bookie to make sure that you’ll actually be able to get money back.

2.) Betting odds: Ample offering but a higher average betting margin.

Whether you prefer to have your odds shown in European (decimal), odds, or American formats, you’ll be able to calculate your odds in the method of your choosing on Sportingbet. Sportingbet’s average betting margin is definitely on the higher side in a betting odds comparison; for example, the betting margin on football is 7.7% and 8.3% on ice hockey. Those higher margins are, nonetheless, offset by lower betting margins in basketball (at 4.7%), baseball (at 4.3%), and American football (5.4%). They also will post updates regarding odds via Twitter, giving you another impetus to be checking the odds.

3.) Customer service: Plenty of ways to get in touch.

While the exact customer service hours are not at all specified, you can reach the multilingual customer service centre in Dublin via telephone, live chat, or email.

4.) User-friendliness: A fairly standout app.

The website’s user interface makes it incredibly to access your bet slip, all of the different tabs, and of course, customer service. The blue aesthetic makes it clear to read all of the content, which is undoubtedly a useful addition. You can also see the tabs for YouTube, Facebook, and Twitter right from the homepage and have customer service available on the tab. The website is the 21st most-frequented online bookmaker.

Where Sportingbet’s user-friendliness really comes into light is the mobile app; it’s the 20th most popular app out there in the sports betting industry. It’s got lots of features conducive to excellent playing from your iOS or Android-powered device. You can log in using TouchID, which is advantageous for those who don’t like having multiple passwords. The IN:PLAY tab facilitates all in-play betting, which clearly matches the investment Sportingbet has made into this part of the business. The horizontal scrolling lets you get to your favourite sports more quickly and easily; plus, there’s also a “quick bet” feature. You can also see all the data and livestreams with optimal clarity from your mobile apps.

5.) Sports covered: A wide range that will keep you plenty occupied.

There are nearly 30 sports available on the sportsbook; the major markets are available immediately from the homepage: football, horse racing, tennis, basketball, cricket, darts, golf, rugby union, and snooker. You’ll also see other niche offers including pool, MMA, and of course, specials and politics wagers. As for football offerings, there’s betting available on 800 leagues worldwide, and an average of 900 in-play matches for you a week. That’s pretty impressive.

6.) In-play product: Over 300 markets with a big emphasis on football and tennis.

If you’re a huge in-play punter in international football and tennis, you’re definitely in good hands on Sportingbet. The IN:PLAY product has live 24-hour betting on the best international matches, particularly in the Premier League, Champions League, and Europa League. They clearly have got the focus on the British fixtures and the most interesting European matches for the local audience. If football doesn’t suit your fancy and you’re much more of a tennis betting aficionado, Sportingbet’s another good option. They have extensive live markets for both WTA and ATP events, giving you the exact dynamics of the professional tennis tours.

As an added bonus, as you add your favourite sports to your bet slip, Sportingbet put all of the IN:PLAY events for those respective sports on its very own calendar to make sure that you don’t miss a beat.

7.) Payment methods: Most major methods accepted but be careful when trying to redeem bonuses.

There are plenty of payment methods available for deposits and withdrawals. Besides Visa, Mastercard, and Maestro debit cards, Visa and Mastercard credit cards are also accepted. Besides these types of cards, you can also use the Paysafecard and money transfers for deposits, Neteller, Skrill, Laser, Switch, and Delta. PayPal is also accepted. Be careful though if you prefer using Skrill and Neteller for funding your bets; you may not be able to qualify for promotions using those payment methods so you may want to consider using an alternative payment method for those.

8.) Other products: Plenty of other betting options for your use.

Besides the sportsbook offerings we’ve greatly detailed throughout this review, there are plenty of games, casino, live casino, and poker options at your disposal. For comfortable casino play, there’s a separate app that not only makes for easy play but also a shared wallet for casino and sports.

9.) Security: Plenty of encryption.

Is Sportingbet safe? It certainly is; they have a RapidSSL encryption that will safeguard all of your personal and financial information. You’ll also be assured that all your bets will be fair given Sportingbet’s membership in IBAS (Independent Betting Adjudication Service) and are also part of the FIFA Early Warning System to help make sure you don’t go over the edge in your football bets.

10.) Betting limits: Too restrictive.

There have been reports of people getting restricted to very low bets at not-so-good odds. This may deter some punters from doing business on Sportingbet. As for betting limits, the minimum bet amount you can place is £0.50p, and the maximum bet depends on the sport. However, there is a blanket cap on daily winnings you can get of £250,000. You’ll also have your betting history available to you so you can make sure all your playing habits are in check. This is because, as with every online bookmaker in the industry, plenty of socially responsible features are implemented to ensure that you’re betting safely.


What have we been able to deduce from the Sportingbet review? First, it’s a great bookie for those who want a fantastic user-experience on mobile with its features that allow for easy navigation, TouchID to enter, and more. On top of that, the in-play offerings are spectacular for those football and tennis specialists. But if you’re looking to diversify your in-play strategy with other sports, there’s plenty to choose from. Is Sportingbet safe? With the SSL encryption, and the guarantee being part of a publicly-listed corporation ensures that Sportingbet is managed by some of the best entities out there in the industry. There’s plenty of you to enjoy on Sportingbet, from promotions to cash-out, to add it to your slate of online bookmakers for a maximising sports betting strategy.

Sportingbet opinions & experiences of actual users

feedbackSo, what do you think of our Sportingbet Sportsbook Review? Hopefully, we were able to answer the right questions as to whether or not Sportingbet is a top professional sportsbook. Now we are very interested in what you have to say. What are your Sportingbet reviews? Would you have given an alternative Sportingbet rating? If you want to help other betting experts within the OpenOdds community, then write to us and tell us about your personal experiences with the bookmaker Sportingbet. Thank you for your help!