Stan James Review – Read our Bookmaker Rating in 5 Mins
With over 40 years experience in the UK market, Stan James is one of the most trusted names in the online betting and gambling business. Originally set up in 1973 by Steve Fisher and James Holder, the company was named after Steve and his wife Anne, merging the two names to make “Stan”, and his partner James. Their first betting shop was in Wantage, Oxfordshire but the headquarters has since moved to Marina Bay, Gibraltar where Denis Kelly is the CEO of StanJames.com.
The Stan James brand is recognised worldwide, claiming customers from 120 different countries. Their main target market, however, is still the UK as well as UK customers living abroad. There are over 90 Stan James betting shops located in the UK, but the brand conducts their main operations online.
In 2012, Stan James launched their successful “Who are you with?” advertising campaign, which was based on best friends with opposing betting tactics: Stan and James. Customers were encouraged to align themselves with one or the other.
- An attractive new customer offer of £20 free bet for first time users
- 24 hour access to customer service
- New feature live casino including live roulette and blackjack
- A variety of other products including: sports, casino, games and poker
- Is Stan James safe? They provide a safe and secure betting environment
The result of the OpenOdds Stan James review
We can conclude after conducting our Stan James review that this bookmaker continues to lead in the live betting and online betting markets. Stan James offers incentives for first-time users including a £20 free bet on users’ first £10 bet. The promotions do not stop there, however, with new promotion offers added daily across all products, keeping the customers engaged.
Stan James was among the first pioneering bookies to dabble in the online betting market, meaning that they were able to reach wider global audiences and also have a head start on innovating in-play betting technologies and in producing advanced betting apps.
There is plenty to keep customers entertained, with a huge variety of different betting options to suit your tastes: sports, casino and games, as well as the new live additions to the array of products. With regularly updated news feeds, blog posts and live betting figures, Stan James is on top of its game.
To summarise, Stan James continues to lead in the online betting market and provides an advanced betting service. Due to the enormous array of products available, the website is perhaps in danger of intimidating first time users, however, having said this, the frequent offers of promo codes are likely to encourage customers to remain loyal. Our OpenOdds team has decided on a Stan James rating of 87 out of 100.
Stan James experiences: Consistently offering the best odds online
- Offers lucrative promotion offers for both new users and loyal customers
- Among the leading bookies for online betting and the first to offer a stand-alone app (available on iPhone and Android)
- Consistently offers the best odds across a large array of sporting events
- Horse racing fans can enjoy the streaming service from major British channels
Stan James: OpenOdds detailed rating report regarding this top bookmaker
All bookies must undergo the scrutiny of the OpenOdds team in order to complete our review. As with all bookmakers reviews, we dissect and analyse them in terms of the following categories. The Stan James sportsbook review was subjected to all 10 of them:
- Betting odds
- Customer service
- Sports covered
- In-play product
- Payment methods
- Other products
- Betting limits
1.) Bonuses: Attractive Stan James promo codes for both new and existing users
The Stan James bonus for signing up is simple: bet £10 and you will receive £20 in free betting money. The promotion is clearly marked on the website and all you have to do is follow the steps to sign up. While it is usual for bookmakers to offer a welcome bonus, it’s worth noting that Stan James matches well with some of the Best Free Bets Offers examined by the OpenOdds team.
Fortunately with Stan James, existing customers can also take advantage of the various promo codes offered each month for different markets. Past bonuses have included: 100% bonus up to £100 plus 5 free spins (casino) and a 200% bonus on Stan James poker winnings.
2.) Betting odds: Consistently good
Stan James has made a name for itself by offering consistently good betting odds across a large number of sporting events, with a particular focus on UK and Irish horse racing. Sports including darts, tennis, snooker, golf and boxing also share the limelight with the more popular sports. This level of attention and dedication to such sporting fields is unique to Stan James when compared to other UK bookies in betting odds comparisons.
When it comes to poker tournaments and prize money, Stan James is hard to beat. Their international tournaments are famous in the world of poker as well as their huge money prizes.
3.) Customer service: Everything you could ask for in an online betting service
Stan James promises to attend to their customers “no matter what time, no matter what day” and they really mean it. Their Gibraltar-based call centre is equipped to handle thousands of calls a day. For customers who find themselves without internet, bets can be placed via the call centre and information on specific markets, including the “in-running” service, can be accessed too. In addition to this, Stan James operates a live chat option for users wanting quick responses.
Stan James’ customers have access to a 24/7 service and, more importantly, you will be hard pressed to find a complaint about it.
4.) User-friendliness: Not the friendliest
Stan James offers a huge range of products. This is a definite perk, but unfortunately this perk has resulted in a rather cramped website. Every inch of the website is covered in flashing imagery, statistics and promo codes and it takes a moment to understand how to navigate your way through the site. This could be a turnoff for first-time users.
That said, the different betting options are clearly labelled and the sports are divided alphabetically, aiding those with a clear betting intention. The green and black colour scheme used in the design of the website gives a boost to the brand’s identity.
Once you do get the hang of the website, there are a number of services designed to complement your betting experience including: Sports Betting News, the In-Play Diary and the option to watch live sports as you Bet In-Play.
5.) Sports Covered: In-depth coverage of a wider array of sports
From ten pin bowling to Gaelic football, Stan James has it covered. Among the big names in UK sportsbooks – but narrowly missing the cut to make the OpenOdd's list of Best UK Sportsbooks – football and horse racing are the main focus. Stan James is unique in their devotion to covering a huge array of both popular and lesser-followed UK and international sports, putting it in good stead to compete with the best online bookmakers. Tennis, darts, snooker, golf and boxing are covered in particular depth.
6.) In-play product: A pioneer of in-play betting
In-play betting revolutionised the online betting market—the ability to place a bet in the 60th minute of a football match is no longer unheard of, and adds an extra layer of excitement to the game. Of course, the odds fluctuate throughout the games to reflect the score and the manner of play, so timing is everything.
Stan James was among the pioneers of this new betting feature, meaning that its coverage and usability is second to none. Customers can utilise the in-play option alongside a large array of sports including baseball, ice hockey and even snooker. The interface allows users an overview of all the sports as well as a live streaming service.
7.) Payment methods: No transaction costs and security guaranteed
There are no transaction costs put in place by Stan James on deposit & withdrawal options. Deposits made using a UK-issued debit card are instant, while you should expect to wait 3-5 working days for withdrawal money to arrive in your bank account.
There are a number of security precautions in place, which require you to show scanned copies of documents including your bank card, identification card and proof of address. These procedures are further indication of the level of security of the website.
8.) Other products: Revolutionising online casino games
A new feature on the Stan James extensive list of services is the option to play live casino. Stan James is home to one of the most popular online casinos in the UK. With a large selection of casino games and exclusive bonuses, players now have access to the latest feature to be added to this online library: live casino.
How does Stan James live casino work? It’s simple: players now have the option to try their hand against real dealers, adding a new dimension to the game. Powered by Evolution Gaming, players can choose between a number of casino games: Live Roulette, Live Blackjack, Live Baccarat, Live Three Card Poker and Live Hold’em.
9.) Security: Is Stan James Safe?
An important question for anyone embarking on online betting for the first time—is Stan James safe? It is fair to say that Stan James is one of the most trusted names in the online betting industry. Set up in 1973, Stan James has been at the forefront of the online betting industry for over 40 years.
Stan James utilises Secure Socket Layer (SSL) technology on pages which contain customers’ details to ensure optimum security. With SSL encryption and fraud protection precautions in securely in place, you can ensure that your money is in safe hands.
10.) Betting Limits: Lowest minimum bets
What are the Stan James betting limits? With many established and reputable bookmakers, the minimum bets can be very low. This is the case for Stan James, whose minimum bet is £0.01, which is an ideal starting point for beginners.
For the veteran sports bettors however, Stan James may be too strict with their betting limits. Unlike other bookmakers like bet365 where it is possible to win a maximum of £1m within 24 hours on football, the maximum winnings for football with Stan James are limited to £200,000. Maximum winnings for sports differ—horse racing has the highest potential win, at £250,000, while other sports like greyhound racing range from £100,000 to £5,000. This is not to say that the earning potential with Stan James is not huge, it just simply is not as lucrative as some other renowned bookmakers.
Overall, Stan James offers an excellent, comprehensive betting experience. With more than 40 years experience in the field, the bookies know what their punters want and they give them exactly that. Far from being left behind, Stan James is at the forefront of the development of the online betting market, in-play products and with regards to offering one of the largest range of sports and casino game options in the UK market.
While the potential for winnings is not as lucrative as it could be, punters can ensure that their money is being dealt with in a professional and secure manner. The website could use a little tweaking so as not to overwhelm new users, but aside from these minor details, the OpenOdds team agrees that Stan James offers a competitive service worth giving a try.
Stan James: Opinions & Experiences of actual users
Have you recently created a Stan James account or are a Stan James betting veteran? We would like to hear from you. Is our Stan James rating accurate in your opinion? If not, then we encourage you to share your own Stan James review with the OpenOdds community. User feedback is always appreciated.