Unibet Review – Read our Bookmaker Rating in 5 Mins
With over 14.1 million registered users, the Unibet Group is one of Europe’s largest online bookmakers. Its motto is said to be “By Players, For Players”. Founded in 1997, Unibet first launched an English-language website in 1999 at the same time the Swedish-language page was launched. It has had a mobile platform since 2005, and over the years has acquired several smaller bookmakers. It’s a publicly listed company on the NASDAQ OMX Nordic Exchange in Stockholm and holds local gambling licences in various countries, including in the United Kingdom. The group’s international gambling licences are from Malta (the continent’s online gaming hub), Gibraltar, and Alderney.
With its vast offering in sports betting, casino games, bingo, and poker, you’ll be able to win big and feel safe with the security of the site. What really sets Unibet apart is its Player Safety Early Detection System (PS-EDS), a technology that analyses the punter’s individual behaviour across the site to ensure every user remains in control and works to identify any potential gambling problems very early on before it’s too late.
Unibet won the Socially Responsible Operator Award at the EGR Awards and IGA Awards as well as also winning the 2016 EGR Sports Betting Operator award and iGB Best Poker Affiliate programme. Unibet is also a founding member of the European Gaming & Betting Association as well as being a member of several fair play organisations. Finally, Unibet is active in sponsoring sports entities. It is a sponsor of the Unibet Masters, Unibet European Championship of Darts, and is the official betting partner for the Essex Cricket Club. If you’re a fan of any of these sports, the fact that this bookie supports those endeavours may give you an extra incentive.
- Offers sports, casino, poker, and bingo.
- 14.1 million customers across 100+ countries.
- Publicly listed on the Stockholm Stock Exchange.
- Has an innovative Player Safety Early Detection System for an optimal responsible gaming experience for all registered punters on Unibet.
The result of the OpenOdds Unibet sportsbook review
Unibet is one of the biggest bookies worldwide and its plethora of games, membership in the best regulatory organisation, slew of awards, and more make it one of the top picks for British bettors. While it has a little bit of work to do to catch up to Bet365, all indicators seem to point towards Unibet being one of the essential betting sites you need to have on your docket for your use. The odds available are above average, the in-play markets offered are immense, and the no-charge withdrawals are definitely a benefit. What really makes Unibet stick out is its Player Safety Early Detection System; this is better than any other player safety mechanism out there on the market. It shows that Unibet really cares about your safety and making the experience good for everyone.
Unibet experiences: Lots of sports, lots of live-betting opportunities
- There are no charges on withdrawals.
- The odds on offer are above the industry average
- Unibet’s BetUp service is its own arm for pool betting available on desktop and mobile.
- Unibet’s Ca$h-in feature gives you the chance to cash out on your bet before the outcome is decided so you can secure your winnings or cut your losses while using Unibet TV for live-streaming.
- The Player Safety Early Detection System (PS-EDS) is an industry-leading technology that is at least one step ahead of the competition.
OpenOdds' Unibet review: Everything you need to know about our Unibet rating
This is the part where we get down and dirty into the nitty-gritty of every bookmaker we analyse on OpenOdds. We comprehensively examine each category needed to give you the most accurate online bookmaker comparison. Here are the ten categories we’ll have a look at in this part of the Unibet operator review:
- Betting odds
- Customer service
- Sports covered
- In-play product
- Payment methods
- Other products
- Betting limits
1.) Bonuses: Even if you lose your first bet, you can get money back
That’s right: the Unibet bonus consists of getting £30 back even if your first sports bet loses. The conditions for eligibility, at first glance, seem ludicrously simple: it’s available for new customers (of course, the welcome bonuses are what really attract punters to new sportsbooks all the time), and you have to be 18 or older.
The first step, of course, after registering for a Unibet account, is to make a £10 deposit for you to make your first wager and opt into the offer. Depending on how much you wager, once the bet is settled and it turns out that you lost, then it’s all settled: you’ll get up to £30 back (so the money you’re refunded will be the equivalent of the original bet you placed).
The sportsbook bets that are available to you are everything except for Supertoto, Superscore, Combined Live and pre-match bets. And the best part is that all of this has to be done within 60 days, which is more time than many of the other competitors in the industry.Of course, the rules you need to know to use the bet are a little bit more complicated – have a look at our Unibet bonus review for an in-depth analysis.
2.) Betting odds: Very good but some sports are better than others
Unibet appears to be near the top in terms of betting odds comparisons. Unibet’s global traffic is very high, considering that it’s the 7th most-used online bookmaker. This is a key indicator of how popular their odds are with the consumer. Unibet also has a lower average betting margin that many of its top competitors, including Bet365, who we have given top honours here on OpenOdds. Having a lower average betting margin is clearly advantageous for the punter because you’ll have better odds and, of course, better prices available to you on the market. While football odds are said to be quite good, the quality isn’t uniform across all sports. For example, the basketball profit margin is very high, which implies that you won’t get that good a deal. Some of their markets also have true openings for opportunities, like Nordic football leagues.
3.) Customer services: Available all the time, on the channels you want
Unibet’s Customer Service is surely one of its strengths. You have the option of accessing their service channels via phone, email, or by online chat. The best part is that, no matter what time of day you happen to be on the sportsbook, you’ll have access to all of the help you need 24/7/365.
4.) User-friendliness: No hassle here
The website is incredibly easy to use, with a clean colour scheme highlighting Unibet’s signature green with splashes of yellow and white. The mobile web is also perfectly adaptable to a smartphone or tablet. If you prefer downloading betting apps, there is a Unibet app for iOS and Android available for download on the iOS App Store and Google Play Store. You’ll find it incredibly easy to place wagers no matter what device you end up utilising in your pursuit of winnings.
5.) Sports covered: Everything from A to Z
There’s a whole slew of sports available. There’s your typical football (regular, American football, and Australian rules), tennis, golf, cricket and rugby union as well as bandy, baseball, basketball, boxing, cycling, e-sports, floorball, greyhounds, handball, ice hockey, motorsports, Finnish baseball, rugby league, snooker, surfing, trotting, UFC/MMA, volleyball, winter sports, WWE wrestling, and even the Winter Olympics when those arise. You also have the opportunity to place wagers on non-sports events like politics. There’s surely enough variety for those who happen to specialise in one sport and those who are planning on wanting to expand their horizons when placing wagers.
6.) In-play product: Tens of thousands of events to enjoy and tonnes of markets
As of 2016 there are over 165,000 markets available for in-play betting. Not only are the markets vast; there are over 40,000 events available for your viewing pleasure on Unibet TV. The livestream service gives you a key advantage in sizing up the live-betting you can undertake. Unibet says that the in-play betting opportunities are unrivalled because there are a whole slew of wagers that you can capitalise on even in the most minuscule components of play. Ca$h-In also gives you the flexibility to control your live bets; you just need a positive account balance to get in on the fun.
7.) Payment methods: All major methods supported to give you flexibility
As for Unibet Deposit and Withdrawal, you have a slew of payment methods at your disposal. You have your Visa, MasterCard, and Maestro credit and debit cards as well as prepaid cards like Paysafe and Ukash. And yes, Neteller and Skrill users, you’re also supported. Payment transfers also work but just know that there’s a 2-3 day delay in getting your money from your bank account into your balance. All other payment systems are instant and will generally be processed in 2 to 3 minutes.
8.) Other products: A £10 welcome bonus for all in the casino and BetUp
The other Unibet offerings include casino (both traditional and live), Unibet poker, and bingo, and for casino games all new users are entitled to a £10 welcome bonus, which is a nice incentive to start playing casino games. As for those who like betting pools, you’ll find the BetUp service to be right up your alley. The object of the game is to bet on football, and you have to correctly answer multiple choice questions regarding certain outcomes of a live match. The highest scores in the live match will then earn a share of the prize pool available for a given match. It truly gives you a chance to press your luck and see if you can be a step or two ahead of the competition!
9.) Security: Is Unibet safe?
Is Unibet safe? Unibet ensures player security by using a 128-bit SSL encryption. It is used and issued by Trustwave. For security, the UK website uses a 256-bit SSL encryption from Trustwave. Trustwave has customers in 96 countries, provides security for over 3 million businesses, and has been granted 44 patents with 13 currently pending. Unibet also has, as part of its customer service arm, a fraud department that you can alert should you see any suspicious activity regarding transactions performed with your preferred payment method. There are other safety mechanisms that are also implemented in the casino part of the site which work to prevent collusion.
10.) Betting limits: A detection system that gives them a true added value
If your memory hasn’t been jogged yet by all of the details we’ve bombarded you with across our category analysis, the Player Safety Early Detection System (PS-EDS) is one-of-a-kind in helping punters detect when their behaviour is verging on the edge of being unsafe. Along with using this data, there are betting limits set across all sports, with the quantities differing based on the market. As for the minimum bet, it’s £1 across the board with maximum winnings capped at £20,000. Beware that the upper limits may sometimes be changed at random and users have often claimed that the limits tend to be lower in more niche markets. But you have all of the tools to always have control over your game. Of course, if their safety system isn’t enough for you, there are plenty of ways for you to cut yourself off for a while.
Unibet’s surely one of our top bookmakers. While it may have more notoriety in Scandanavia, we think that it’s worth a look and would be a worthy addition to your portfolio. Remember that every punter should have a bunch of accounts open to have the best chances of making bank. The gaming experiences, from the sportsbook to pooling, and the ample selection of other games, provide a true impetus for you to get in on the action at Unibet. You’ll be able to deposit and withdraw without any hassles (and get all of your money back without any getting taken from you via processing fees). There are nearly 30 sports that you can use your quid on to make a few more off of it and a lot more opportunities in markets you may not even have had access to (especially with over 165,000 on live betting available). And with Ca$h-in, you’re able to control whether you want to secure winnings or cut losses on the 40,000+ events available on Unibet’s live streaming service.
After having a look at our Unibet Rating, it’s no secret why we we’ve given it one of our top ratings in our online bookmaker comparison. They’ve pulled out all the stops to give you the ample offer you need to keep wanting to make wagers with them, all of the indicators of responsible betting and encryption to give you the security you need to rest easy, and of course, a way to track all of your behaviour to keep you from developing an addiction or getting too deep into a hole. As Unibet would say, #LuckIsNoCoincidence, and using Unibet will give you the benefit of controlling your luck in the sportsbook!
Unibet: Opinions & Experiences of actual users
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