Search page

Unibet Review 2017 – Read our Bookmaker Rating in 5 Mins

Unibet review from OpenOdds.comWith over 14.1 million registered users, the Unibet Group is one of Europe’s largest online bookmakers. Its motto is said to be “By Players, For Players”. Founded in 1997, Unibet first launched an English-language website in 1999 at the same time the Swedish-language page was launched. With its vast offering in sports betting, casino games, bingo, and poker, you’ll be able to win big and feel safe with the security of the site. What really sets Unibet apart is its Player Safety Early Detection System (PS-EDS), a system that works to identify any potential gambling problems very early on.

The result of the OpenOdds Unibet sportsbook review

Unibet is one of the biggest bookies worldwide and it's one of the top picks for British bettors. While this bookie has a little bit of work to do to catch up to the best, all indicators seem to point towards Unibet being one of the essential betting sites. The odds available are above average, the in-play markets offered are immense, and the no-charge withdrawals are definitely a benefit. This bookmaker really cares about your safety and making the experience good for everyone. Unibet won the Socially Responsible Operator Award at the EGR Awards and IGA Awards as well as the 2016 EGR Sports Betting Operator award and iGB Best Poker Affiliate programme. Unibet is also a founding member of the European Gaming & Betting Association as well as being a member of several fair play organisations. Unibet is a sponsor of the Unibet Masters, Unibet European Championship of Darts, and is the official betting partner for Essex Cricket Club. If you’re a fan of any of these sports, the fact that this bookie supports those endeavours may give you an extra incentive.

Unibet experiences: Lots of sports, lots of live-betting opportunities

  • There are no charges on withdrawals.
  • The odds on offer are above the industry average
  • Unibet’s BetUp service is its own arm for pool betting available on desktop and mobile.
  • Unibet’s Ca$h-in feature gives you the chance to cash out on your bet before the outcome is decided so you can secure your winnings or cut your losses while using Unibet TV for live-streaming.
  • The Player Safety Early Detection System (PS-EDS) is an industry-leading technology that is at least one step ahead of the competition.

open unibet account

OpenOdds' Unibet review: Everything you need to know about our Unibet rating

This is the part of our Unibet review where we get down and dirty into the nitty-gritty of every bookmaker we analyse on OpenOdds. We comprehensively examine each category needed to give you the most accurate online bookmaker comparison. Here are the ten categories we’ll have a look at in this part of the Unibet review:

  1. Bonuses
  2. Betting odds
  3. Customer service
  4. User-friendliness
  5. Sports covered
  6. In-play product
  7. Payment methods
  8. Other products
  9. Security
  10. Betting limits

Claim UniBet bonus

1.) Bonuses: Even if you lose your first bet, you can get money back

That’s right: the Unibet bonus consists of getting £30 back even if your first sports bet loses. Unibet reviews agree that the conditions for eligibility are very straightforward: it’s available for new customers (of course, the welcome bonuses are what really attract punters to new sportsbooks all the time), and you have to be 18 or older.

The first step, of course, after registering for a Unibet account, is to make a £10 deposit for you to make your first wager and opt into the offer. Depending on how much you wager, once the bet is settled and it turns out that you lost, then it’s all settled: you’ll get up to £30 back (so the money you’re refunded will be the equivalent of the original bet you placed).

The sportsbook bets that are available to you are everything except for Supertoto, Superscore, Combined Live and pre-match bets. And the best part is that all of this has to be done within 60 days, which is more time than many of the other competitors in the industry.Of course, the rules you need to know to use the bet are a little bit more complicated – have a look at our Unibet bonus review for an in-depth analysis.

2.) Betting odds: Very good but some sports are better than others

Unibet appears to be near the top in terms of betting odds comparisons. Unibet’s global traffic is very high, considering that it’s the 7th most-used online bookmaker. This is a key indicator of how popular their odds are with the consumer. Unibet also has a lower average betting margin that many of its top competitors, who we have given top honours here on OpenOdds. Having a lower average betting margin is clearly advantageous for the punter because you’ll have better odds and, of course, better prices available to you on the market. While football odds are said to be quite good, the quality isn’t uniform across all sports. For example, the basketball profit margin is very high, which implies that you won’t get that good a deal. Some of their markets also have true openings for opportunities, like Nordic football leagues.

3.) Customer services: Available all the time, on the channels you want

Customer Service
Unibet’s Customer Service is surely one of its strengths. Every punter knows that an online operator without a great customer service team is likely to fail. Sports bettors want answers to their questions before that fixture is finished, so they need quick responses with accurate information. With Unibet you have the option of accessing their service channels in a number of ways. While you can n longer give them a call on the phone, you can shoot them an email at The Unibet online chat feature is a great way to get speedy answers to any of your online betting questions. While response time with Unibet is usually good, you can get a timed estimate for when your question will be answered depending on the time of day and how busy the representatives are. The best part is that, no matter what time of day you happen to be on the sportsbook, you’ll have access to all of the help you need 24/7, every day of the year.

4.) User-friendliness: No hassle here

The website is incredibly easy to use, with a clean colour scheme highlighting Unibet’s signature green with splashes of yellow and white. The mobile web is also perfectly adaptable to a smartphone or tablet. If you prefer downloading betting apps, there is a Unibet app for iOS and Android available for download on the iOS App Store. You’ll find it incredibly easy to place wagers no matter what device you end up utilising in your pursuit of winnings. The Unibet browser is a but cluttered, but all the information you'll receive on their website makes it worth it. Find tons on in-play fixtures happening now as well as upcoming events and the most popular bets. With just a click you can play online casino games, bingo or poker.

5.) Sports covered: Everything from A to Z

There’s a whole slew of sports available. There’s your typical football (regular, American football, and Australian rules), tennis, golf, cricket and rugby union as well as bandy, baseball, basketball, boxing, cycling, e-sports, floorball, greyhounds, handball, ice hockey, motorsports, Finnish baseball, rugby league, snooker, surfing, trotting, UFC/MMA, volleyball, winter sports, WWE wrestling, and even the Winter Olympics when those arise. You also have the opportunity to place wagers on non-sports events like politics. There’s surely enough variety for those who happen to specialise in one sport and those who are planning on wanting to expand their horizons when placing wagers.

6.) In-play product: Tens of thousands of events to enjoy and tonnes of markets

In-Play bets
As of 2016 there are over 165,000 markets available for in-play betting. Not only are the markets vast, there are over 40,000 events available for your viewing pleasure on Unibet TV. The livestream service gives you a key advantage in sizing up the live-betting you can undertake. Watching the plays as they happen will give you an extra edge when it comes to betting. Unibet says that the in-play betting opportunities are unrivalled because there are a whole slew of wagers that you can capitalise on even in the most minuscule components of play. Ca$h-In also gives you the flexibility to control your live bets; you just need a positive account balance to get in on the fun.

7.) Payment methods: All major methods supported to give you flexibility

As for Unibet Deposit and Withdrawal, you have a slew of payment methods at your disposal. You have your Visa, MasterCard, and Maestro credit and debit cards as well as prepaid cards like Paysafe and Ukash. And yes, Neteller and Skrill users, you’re also supported. Payment transfers also work but just know that there’s a 2-3 day delay in getting your money from your bank account into your balance. All other payment systems are lightning fast. They will generally be processed in only 2 to 3 minutes. Once you've selected your payment method it's time to place your first bet.

8.) Other products: A £10 welcome bonus for all in the casino and BetUp

The other Unibet offerings include casino (both traditional and live), Unibet poker, and bingo, and for casino games all new users are entitled to a £10 welcome bonus, which is a nice incentive to start playing casino games. As for those who like betting pools, you’ll find the BetUp service to be right up your alley. The object of the game is to bet on football, and you have to correctly answer multiple choice questions regarding certain outcomes of a live match. The highest scores in the live match will then earn a share of the prize pool available for a given match. It truly gives you a chance to press your luck and see if you can be a step or two ahead of the competition!

9.) Security: Is Unibet safe?

Security & License
Is Unibet safe? Unibet ensures player security by using a 128-bit SSL encryption, as well as regular Unibet reviews of security protocol. It is used and issued by Trustwave. For security, the UK website uses a 256-bit SSL encryption from Trustwave. Trustwave has customers in 96 countries, provides security for over 3 million businesses, and has been granted 44 patents with 13 currently pending. Unibet also has, as part of its customer service arm, a fraud department that you can alert should you see any suspicious activity regarding transactions performed with your preferred payment method. There are other safety mechanisms that are also implemented in the casino part of the site which work to prevent collusion.

10.) Betting limits: A detection system that gives them a true added value

If your memory hasn’t been jogged yet by all of the details we’ve bombarded you with across our category analysis, the Player Safety Early Detection System (PS-EDS) is one-of-a-kind in helping punters detect when their behaviour is verging on the edge of being unsafe. Along with using this data, there are betting limits set across all sports, with the quantities differing based on the market. As for the minimum bet, it’s £1 across the board with maximum winnings capped at £20,000. Beware that the upper limits may sometimes be changed at random and users have often claimed that the limits tend to be lower in more niche markets. But you have all of the tools to always have control over your game. Of course, if their safety system isn’t enough for you, there are plenty of ways for you to cut yourself off for a while.

 Claim UniBet bonus


Unibet’s surely one of our top bookmakers. The gaming experiences, from the sportsbook to pooling, and the ample selection of other games, are great reasons to get in on the action at Unibet. You’ll be able to deposit and withdraw without any hassle. There are nearly 30 sports to bet on and a good range of live betting. And with Ca$h-in, you’re able to control whether you want to secure winnings or cut losses on the 40,000+ events available on Unibet’s live streaming service.

After having a look at our Unibet Rating, it’s no surprise it gets a top rating in our online bookmaker comparison. As Unibet would say, #LuckIsNoCoincidence.

Unibet: Opinions & Experiences of actual users

feedbackNow that we've concluded our Unibet sportsbook review, we're dying to ask – Do you agree with what OpenOdds has found in our Unibet rating? Do you think Unibet is one of the best online bookmakers? Or have you got a different Unibet experience? No matter whether your Unibet review is positive or negative, OpenOdds is looking for what YOU really think. Everyone in the OpenOdds community benefits from the most up-to-date and complete information possible about all of our bookies, so leave a review!

open unibet account