William Hill Review – Read our Bookmaker Rating in 5 Mins
Since 1934, before betting was legalised in the United Kingdom, William Hill has been offering betting services. The eponymous William Hill first started out with a betting service by telephone and post. This was how the company existed until the legislation that legalised retail betting shops on 1 May 1961. The company grew over the decades, with thousands of retail outposts popping up throughout the UK, and grew further in size with several mergers. Today, William Hill is the largest bookmaker in the United Kingdom, with a network of 2,371 licensed retail betting shops. Its strong retail arm has given it a high amount of brand equity that helps it maintain its prestige among punters.
Is William Hill safe? The evidence overwhelming supports that indeed it is. William Hill prides itself as being on the cutting edge of the constantly changing and innovating betting industry. For nearly 20 years, William Hill has had an online sportsbook, with it first going live in 1998. The current sportsbook has been updated since its original inception and now is backed by Orbis technology. Of the online revenue, 60% of it comes from football, making William Hill a great place to wager on football. Besides the sportsbook, there are apps that you can download for smartphones and tablets, and a plentiful offering of casino, poker, and bingo options to satisfy all of your gambling tastes.
The William Hill online business is operated from Gibraltar, and in order for it to operate in the UK, it is licensed by the Gambling Commission under number 003-039225 R-319373-001 for all customers in the United Kingdom. For all other customers, it is regulated by all pertinent authorities in Gibraltar. William Hill is also a registered member of the I.B.A.S., the Independent Betting Adjudication Service, which is in charge of independently auditing and adjudicating all types of disputes related to betting. William Hill is also a supporter of responsible betting, with direct links to GambleAware, Gamblers Anonymous, and the Responsible Gambling Trust, directly available in the footer of the landing page. William Hill is also a member of the Gibraltar Betting and Gaming Association. And as another layer of trust, the company is listed on the FTSE 250 stock exchange in London, putting it among the United Kingdom’s most respected publicly-traded entities.
- A long-standing reputable bookmaker with presence in both the online and retail realms
- Has had a sportsbook active online for nearly 20 years
- An ideal sportsbook for football: 60% of all online revenue comes from football bets
- Most-trusted brand in the UK gambling industry
The result of the OpenOdds William Hill review
One of the things that makes William Hill stand out is the brand equity it possesses in the marketing realm. A survey that William Hill cites on its corporate website shows that the brand reputation is the second-most important piece of criteria for punters when deciding on a bookmaker. This certainly boosts William Hill’s case because it is the most-trusted brand in the United Kingdom and one of the best online bookmakers in general. If you’re one of those punters who wants to stick with people who have a long track record of knowing their stuff, your money and information will surely be in good hands with William Hill.
William Hill also has a lot of the important perks that many bettors look for when choosing a bookmaker. There’s an impressive variety of sports, and in the football market in particular you have a whole slew of options in Britain. While there are options for other European markets, it’s clear that there is a focus on the domestic leagues on the UK site. The other sports offerings are vast, and coupled with all of the other casino options, you won’t be short on games to place your odds on throughout the sportsbook, games, casino, and more. There are options for live streaming for video, radio, and podcasts also available during your betting experience, ideal for those looking to watch the action live as they place their wagers in real time. The free deposits, mobile apps, numerous payment methods, and a cash out option are some of the other reasons that make William Hill a staple of any punter’s betting portfolio. We see William Hill at number 2 in our Top 10 bookmakers and as such give William Hill a rating of 92 out of 100.
Experiences with William Hill: The strengths of this British bookmaker.
- The sportsbook has 27 sports for punters to place wagers on.
- The offering also includes a whole separate tab for the booming virtual world.
- Also possible to bet on politics, TV/specials, and lotteries within the sportsbook.
- Options other than the sportsbook give you plenty of activities for you to place your bets on.
- A presence both online and retail offers a multichannel experience ideal for those who are game for an experience both in brick-and-mortar and in cyberspace.
William Hill sportsbook review: Comprehensive review of this traditional bookmaker.
Every review on OpenOdds contains a comprehensive analysis in 10 key categories that we feel are essential to really getting a full 360-degree review of all of the bookmakers we have on the side. Here’s the list of the ten categories that we’ll look into in this part of the William Hill operator review.
- Betting odds
- Customer service
- Sports covered
- In-play product
- Payment methods
- Other Products
- Betting limits
1.) Bonuses: A good welcome bonus and plenty of other offers.
For those of you looking to open an account with William Hill, the bookie currently has a Bet £10 Get £20 offer available. This is definitely one of the best sports betting bonuses out there. If you deposit £10, you’ll get two £10 bets upon entering the F20 promo code when you sign up. This is fairly standard for the more established bookmakers, which tend to give more modest welcome bonuses than many of the upstart competitors. And the minimum odds are 1.2 (or 1/5 in fractional), which is lower than many of the others. However, for football punters, there’s another offer that will suit your fancy. If you stake £20 or more on football accumulators every week with four or more selections, you can get a free £5 bet every single Friday. The types of bets and the number of football leagues are plentiful, with the Premier League, La Liga, Bundesliga, and Serie A among the eligible markets. We don’t want to bore you with all of the tiny details, but you should definitely have a read of our William Hill Bonus review before you dive in.
2.) Betting odds: Frequent advanced odds and a betting margin in line with the best.
The William Hill site emphasises that there are possibilities for advanced odds every day on a wide number of markets and sports. They also have a Best Odds Guarantee on greyhound and horse racing, clearly trying to attract the horse and greyhound punters who rely on Racebets for those markets. Another reason why William Hill is a top option is Cash in My Bet. For those bettors who are wary of losing money over a wager, Cash in My Bet is available on football, baseball, boxing, cricket, darts, snooker, tennis, and golf markets. Cash in my Bet also works on pre-match and in-play bets in those sports. Finally, another reason why William Hill is good in terms of odds is that their overall betting margin is 4.5%, putting it right in line with Bet365, which we have rated as an absolutely exceptional bookmaker. We know that you pay attention to those averages, because the lower the overall betting margin is, the greater the pay-out you could potentially get.
3.) Customer service: Always available and plenty of options to get their attention.
William Hill’s customer service is full-service: always at your disposal 24 hours a day, 7 days a week, 365 days a year. They have your usual channels of help: you can phone, email, or live chat any of their customer service representatives. But they have another great way to get in touch that truly answers to how social media can help facilitate queries: Twitter. When you hit the Help button and click on the text bubble icon, you’ll see a tab with the four different options, ending with a button that says “Tweet Us.” Many bookies have social media accounts, but it is truly unique to adopt Twitter as a means of answering customer needs like is often done in the media and in retail.
4.) User-friendliness: Gets the job done
For those of you who really just want to get down to business and get to punting, then the William Hill website offers the function you need to place deposits and get wagering. The sportsbook’s main tab has all of the links to the sports you need, so you don’t need to waste any time rummaging through other superfluous pages that may be irrelevant. On the main page, you’ll be able to access all of the bets currently wagered and there is a tip advisor on your bet slip just below the search bar. This will give you insights from the most seasoned punters on William Hill, and it can help you search for a great deal that would otherwise be right under your nose. There are apps for the iOS and Android operating systems that work for smartphones and tablets that operate using those systems. In fact, the app is the #1 mobile betting app for Android.
5.) Sports covered: Over 20 and plenty of virtuals and specials.
The sportsbook offering on William Hill is truly impressive. We’ve already emphasised how important the football market is to the business, but the other options surely won’t disappoint. Besides American, Australian, and regular football, you also have Gaelic football and hurling. Some of the more obscure offerings include bandy, snooker, darts, UFC/MMA, and winter sports. You’ll also be able to wager on e-sports (great for those who prefer markets like DOTA 2) and plenty of special events like politics, entertainment, and the lottery. In total, there are 27 sports (28 if you count virtual sports). You surely won’t be disappointed!
6.) In-play product: Equally plentiful as the general sports offered.
You won’t be short of options when live betting on William Hill. When OpenOdds was investigating all of the site’s features for this part of the review, we were able to see that on a Wednesday, there were 2,240 markets available on 67 events over 8 sports. You’re able to see which odds are dropping or rising and you can use the button with the yellow star and green arrow to add an event to the my “My Favourites” tab. Below that, you can also see what the most popular bets are in the community, giving you an idea what others around you are doing. To make your bankrolling even easier, your bet calculator and results tabs are located right below your favourites, leaving everything organised to get the best out of your in-play.
7.) Payment methods: Deposit & withdrawal as you wish.
You won’t find the payment methods in any way restrictive. For credit and debit cards, the minimum deposit is £5 and you can get withdrawals sent to you within 3-5 business days. If you choose to go with e-wallets like Pingit, Skrill, PayPal, and Neteller, you just have to make a minimum deposit of £10 and your withdrawals get processed in one single business day. For online banking services, which you can connect directly to your William Hill account, you need to deposit a minimum of £10 and get your withdrawals processed between 5 and 10 business days. For PaySafe customers, your minimum deposit of £10 and maximum of £250 can be processed via cheque or bank transfer between 5 and 10 business days. But if you’re prepaid card type, we recommend the Willliam Hill-branded CashDirect card. There’s a £5,500 deposit limit and all of your withdrawal requests will be processed instantly. If you want to learn more about the Cash Direct program, have a look at this link.
8.) Other products: All the options fit for any gambler.
While our focus, and yours, is mainly on the Sportsbook, William Hill is a lot more than just sports. If you fancy Vegas or Macau once in a while, you’re in luck: Macau is a brand new feature on the site to accompany the Vegas, casino (standard and live), games, scratchcards, and poker available. There’s also plenty of bingo to whet your appetite. This means that there are plenty of promotions and games for you to try beyond the sports betting world. There’s also an accumulator option for football betting that you can use throughout the season.
9.) Security: Definitely a trustworthy entity.
As the most-trusted bookmaking brand in the UK, it’s not surprising that the security apparatus is all about ensuring that all of your data is safe. Thawte offers a variety of SSL encryption services and has clients like TUI and the Independent Schools Foundation. Don’t fret about your most personal details on William Hill; you’ll surely be in good hands with Thawte’s SSL encryption technology on your side.
10.) Betting limits: Plenty of ways to maintain control.
We all can agree that betting is fun and all but the fun stops when you find yourself in too deep. That’s why all bookmakers are involved with promoting responsible gambling across the board, and the most-trusted brand is no exception. You’re able to set deposit limits on a daily, weekly, or monthly basis. You’re also able to set Session Time Reminders if you’re concerned about wasting too much time betting. There are also plenty of tools to help you take a little break from your account if you need to. Those come in the form of the Gambling Controls to help you stop. You can also close your account completely. The minimum bet is 3p, giving you a lot of room. The maximum bets depend on each event, but you can get all of the information about the maximum winnings available in the Help Centre. Some horse racing categories have maximum winnings of £1,000,000 and some football lines have maximum winnings of £2,000,000. You won’t feel too constrained but still feel in control!
Does William Hill live up to the brand equity it has built? We certainly think so. With a well-developed sportsbook taking care of Britain’s most important sports and plenty of other benefits, you’ll get the best out of the multi-channel experience William Hill provides. Is William Hill safe? With its SSL encryption, it certainly is. With its offering, variety of payment methods, and much more, we highly recommend that William Hill become a part of your OpenOdds portfolio.
Experiences with William Hill & opinions from users.
So, what do you think of our William Hill Sportsbook Review? Hopefully, we were able to answer the right questions as to whether or not William Hill is a top professional sportsbook. Now we are very interested in what you have to say. What are your William Hill reviews? Would you have given an alternative William Hill rating? If you want to help other betting experts within the OpenOdds community, then write to us and tell us about your personal experiences with the bookmaker William Hill . Thank you for your help!