Menu Review 2018 – Read our Bookmaker Rating in 5 Mins has been a trusted name in the sports betting industry since opening its virtual doors in 2012. Formerly known as 138SunGame Affiliates, the bookie has rebranded itself to tap into the European market. is introducing the pleasures of Asian sports betting to the rest of the world. The bookmaker’s services are provided by Fesuge Ltd., located on the Isle of Man. For UK punters gaming is regulated by the United Kingdom Gaming Commission. For all the other customers of the world gaming is regulated by the Isle of Man Gambling Supervision Commission, a highly respected gaming regulator issued in 2014. UK gamers love its efficiency and diverse markets. But is safe? The Isle of Man and the UK provide some of the most secure regulation, so you can be sure your money is protected. Between their trusted name and great features, this bookie might just be your new go-to.

The result of the OpenOdds review

Our Review is in! Their website is easy to use and reliable. A clean white backdrop makes the selections clear. The left column shows all the sports offered at From football to ice hockey to surfing, these guys have an amazing selection of markets with competitive odds. Whether you are into esports, virtual sports, table games or live casino, then there’s plenty to enjoy at this site. Not to mention best odds guaranteed on all UK and Irish horse racing with a £1,000 maximum bonus limit. Our sportsbook review was impressed with the company’s rebranding and their license by the acclaimed Isle of Man Gambling Supervision Commission. does an impressive job at offering all the in-play you could hope for in the European and Asian markets. Reviews of this bookie are impressed with the convenient cash-out feature. This allows players to take their profit or loss on a bet before it’s settled. While cash out offers aren’t available all the time, check your “My Bets” section to see if the bookie has rewarded you yet!

Experiences with Highlights of a global gaming experience

  • Cash Out offers on pre-match and live events.
  • Big name in Asian sports betting.
  • Quick and easy payment methods.
  • Excellent betting limits.
Head to 138bet OpenOdds comprehensive rating report of our favourite worldwide bookie

Check out the rating of our sportsbook review. OpenOdds tests the strength of each bookmaker in each of the following categories:

1.) Bonuses: has the best free bets offers for new and existing customers reviews rate highly because they have some of the best free bets offers out there. The bonus offered to new customers may look familiar: buy £10 get a £10 free bet. Though the welcome bonus is nothing we haven’t seen before, this bookmaker shines with their reliable service and the quick arrival of your free bet. Here’s how it works: to register simply click “Join now” at the top of the web page, enter your personal information, and create your login details. You can either opt to place your bets in pounds or euros. Next you’ll make your first deposit. Read the deposit and withdrawal terms and conditions, then make your deposit with a credit or debit card to receive your £10 free bet. While our experts believe this bonus leaves room for improvement, we’re impressed with the variety of other promotions offers to their existing customers. A bonus code is not needed to redeem this welcome bonus.

2.) Betting odds: Find enhanced odds on tons of sports markets on twitter

Sports fans are excited about this new player entering the UK sports market. has shown their enthusiasm by sponsoring Premier League Football Club, Watford FC. It is obvious that this bookie is trying to attract customers worldwide with their increased presence and enhanced odds, and it’s working. Check out’s burgeoning presence on social media for real time odds updates. The @138Help twitter handle is a great source for a betting odds comparison. has also been known to offer odds before other competing online betting sites, ensuring the biggest payouts for their customers. guarantees the best odds on Irish and UK horse racing, meaning you’ll always get the biggest odds. Withdraw your winnings at any time! Great odds on a plethora of markets is what makes this rating so high.

3.) Customer Service: a personal touch given to all your betting inquiries

Customer Service
Here at OpenOdds we think that the best online bookmakers are only as good as their customer service. has shown that they take this aspect of their service very seriously. If you have any questions or doubts you can count on fast and reliable response times from all of their contact options. First up we have their twitter help account @138help. Not only does they tweet enhanced odds and promotions, you can also use them as a resource to answer any questions you may have. Or email them your inquiries at [email protected] If you’re looking for a more immediate response, try using the great live chat option that is available 24/7. This service can be found in the upper left hand corner of the website. All of their customer service options are available in both English and Mandarin.

4.) User-friendliness: an accessible site that will put you in the betting mood

Our review is all about the customer. After all, a great bet is no good if you can’t find it on the webpage. That’s why we like, their sports betting bonus, sports markets, and betting highlights are clearly marked. The streamlined web design has a white backdrop that makes the sections pop without blending into the background. In the top left hand corner a search bar lets you find the bets you’re looking for in a matter of seconds. The large tabs at the top of the website will quickly take you from sportsbook to casino to promotions and back again. The betting slip is located in the top right corner with odds format options and time zones just above. The clean lines of the live casino give off a classy Vegas vibe. The cash out option can be found at the top of the page and directs you to a full list of rules regarding the promotion. Their betting apps are just as easy to use and allow you to explore markets on the go. All in all, is easy to navigate, accessible, and a great place to bet!

5.) Sports covered: goes above and beyond the traditional markets

It’s no surprise why reviews give such high marks for sports markets offerings. This bookmaker was originally serving the Asian market, and has been gradually modifying their services to fit the UK sports betting market. This shift doesn’t mean they’ve left their old clients behind. Instead, they are serving sports fans around the world with great odds on popular markets. New UK customers can stick to the traditional markets like horse racing and football or branch out into less familiar markets like table tennis, chess, or winter sports. offers best odds guaranteed on Irish and UK horse racing, favoring their newer customers. Additionally this bookie offers golf, tennis, American football, Aussie rules, badminton, baseball, basketball, boxing, cricket, cycling, darts, e-sports, futsal, handball, ice hockey, MMA, motor racing, rugby league, rugby union, snooker & pool, special events, speedway, and volleyball. 138 has competitive odds on consistently popular and newly booming markets.

6.) In-Play Product: perfect for live betting aficionados

This bookie specialises in live betting, which is impressive seeing as they cover events happening all over the world in different time zones. Somehow they manage to keep it all organised. Be sure to choose your correct time zone at website’s top right corner. This should help keep track of the sporting events happening around the globe. 60% of users rate their in-play product as either “good” or “very good,” and the users know best! Two of our favorite features about their in-play products are the “betting highlights” and “last-minute bets” sections. These sections can be found on the home page and often show markets with the best odds, so be sure to skim them over as you place your in-play wagers. If you’re a fan of live betting services were not sure you’ll find much better than

7.) Payment methods: as many ways to pay as to play

Customers can pay with all standard methods on’s website. They accept credit or debit cards, Neteller, Skrill, or The minimum deposit you can make on your account is £10. Deposits and withdrawals on are free, though your bank or e-wallet provider bill you separately for these transactions. One of the great things about this bookie is how fast your deposits appear in your account. Usually any deposits clear immediately and you can use this money with any of’s services as soon as it enters your account balance. The bookmaker may want to verify your information before letting the money clear your account. Usually they will ask you to show a valid form of ID. This goes for withdrawals as well – reserves to right to ask you to validate any information in order to protect your account from fraud. Withdrawing funds from the sportsbooks takes 2-3 days on average, but may vary depending on your bank or the payment type.

8.) Other products: take your favorite sportsbook on the go with their betting apps

Our rating just got higher! has recently come out with an app and it’s totally free. Pick up the app in the Apple Store for iPhones, or click the app tab of their website. This tab will direct you to a scannable QR code that starts the downloading process for Androids. The app is available in English and Mandarin and has all the same great features as the website. Use it to keep up with statistics and betting strategies or place your bets. Additionally, has a fantastic live casino that offers over 150 different games! Among these you’ll find blackjack, jackpots, table games, video poker, and roulette, so you should have no problem finding plenty of gambling entertainment at

9.) Security: is safe?

Security & License
Our review confidently backs the credibility of this bookie. Not only are they licensed by the Isle of Man Gambling Supervision Commission, they’re also tested in two of the world’s most avid sports markets. A trusted name in both Asia and the UK, this bookmaker has proved itself as reliable, quick with their payouts, and consistent with their odds. has a strict privacy policy that prioritises the confidentiality of your information. This bookie follow the Data Protection Law to ensure the secure and accurate recording of your personal information. Any use of personal information must comply with the licensing and regulatory requirements applicable to Our experts recommend this site as a secure place for online sports betting. The majority of users rate security as good, very good, or excellent. Using you can be sure your bet slip is in good hands.

10.) Betting limits: maximise your winnings with’s big payouts

The maximum payout for is not contingent on a sporting type or event. However, the winnings of any individual must not exceed a £100,000 payout in a 24-hour period. This loose betting limit allows bettors of all experience levels to enjoy a day’s winnings. Reviews show that customers are in favour of this limit rather than a limit on a particular sport. Often those limits, though bigger, come with a monthly cap as well that can keep your full winnings from getting into your hands. With a £100,000 cap per day, you can start a steady stream of smart bets that will surely pay off big over time. isn’t a site you try out for one big payout, then never come back. The attention to customer service, diverse sports markets, and high daily betting limit contribute to a site you want to return to time and time again.

Our Verdict of Asian betting brand

It’s no surprise that first took the Asian sports betting market by storm, and has impressed the UK market as well. Their smart rebrand and acute sense of figuring out what their customers want will keep them in business for a long time. The website is easy to use, the brand have very competitive odds, and there’s always something new to discover in their expansive selection of interesting betting markets. If you’re looking for great odds on more than just the traditional sports markets, is your new bookie. Visit and open account now

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