32Red Review – Read our Bookmaker Rating in 5 Mins
Last updated & tested: 2019-09-30
32Red is an online casino and bookmaker which is headquartered in Gibraltar, and licensed by the UK Gambling Commission. The company is registered on the Alternative Investment Market, which is a sub-section of the London Stock Exchange. The company was established in 2002, and has grown in profile since then, thanks in part to its sponsorship of football teams such as West Ham United. It is currently a shirt sponsor of English Championship club Leeds United, and Scottish Premiership club Rangers.
Here, we will conduct a 32Red review, and see what kind of service the bookmaker offers to fans of sports betting. As well as its sports betting services, 32Red also offers punters the chance to play casino games, as well as bingo and poker, on its various website.
The result of the OpenOdds 32Red review
Overall, it is fair to say that 32Red is among the best online bookmakers out there, without being one of the absolute very best. The site is well-designed and loads reasonably quickly, and is easy on the eye, with no garish colours or amateurish animations to distract punters. The range of markets is good, with the company’s main focus being on horse racing and football. Although a wide range of sports is covered, the range of markets on some sports, such as rugby league for example, could be greater. Nevertheless, there is enough variety and range to keep most punters interested.
Is 32Red safe? The biggest indication that it is a secure company is the fact that it trades on the London Stock Exchange. In order to do this, certain standards regarding transparency, security and honesty must be met, so the company is clearly in good shape in this regard. The company also goes out of its way to provide as much background information about its operations as possible, in various sections on the website, giving a strong impression of honesty and reliability.
Experiences with 32 Red Sport: One of the best online bookmakers
- Extensive range of sports, including esports, surfing, chess and yachting
- Well-established bookmaker which trades on the London Stock Exchange
- Early cash-in option available for live and in-play bets
- Secure and safe to use, an overall impression of transparency and honesty
- Good range of payment methods available, including Paypal
32Red: OpenOdds 10 Review Categories Comprehensive Rating Report Concerning This Top Bookmaker
All bookmakers thoroughly tested by the OpenOdds team, must prove themselves in the following 10 review categories, even 32Red!
01.Bonuses:Could be better for new customers
32Red's Bonus Program
- Welcome profits boost
- First successful in-lay bet
- Sliding scale
- 100% on £10
- 10% on £100
The 32Red Bonus is not as generous as welcome bonuses at other bookmakers. Rather than offering free bets, or a matched deposit bonus, the bonus takes the form of a profits boost for a customer’s first successful in-play bet. The percentage boost that customers can receive on winnings runs on a sliding scale, from a 100% boost on a maximum bet of £10, right up to a 10% boost on maximum bets of £100. This is certainly not amongst the most generous sports betting bonuses out there. Many people conducting their own 32Red review may have mixed feelings about this bonus.
The other bonus available for sports betting customers is the daily horse racing price boost. Customers will receive better odds on horses with an asterisk next to their name, at British and Irish races. Other bookmakers offer a similar best odds guarantee on British and Irish horse racing, so this type of bonus can also be found elsewhere.
02.Customer services:One of the leading customer support teams
32Red's Customer Services
- Live chat, e-mail and phone support
- Helpful FAQ section
- 24/7 staff
- Extensive help division
When it comes to providing good customer service, 32Red is due some high praise. This is one area of this 32Red sportsbook review where the company is awarded a high rating. Punters with queries can contact the site using email, telephone or live chat, and there is even a postal address, if customers prefer to write to someone.
The live chat function works as one would expect, and is available 24 hours a day, seven days a week. Customers provide details of their query, and are then contacted by an adviser. For customers who want to use the telephone, the site lists numbers for international callers from a range of different countries. UK customers have three phone numbers that they can call. These are a free number, a local rate number, and a mobile friendly local rate number.
Customers can contact the site via the email contract form available on site. This allows customers to categorize their inquiry, and also features a facility which allows customers to attach copies of documents, which may be required to resolve some queries.
In addition to the easily accessible contact methods, 32Red also offers its customers additional support in the shape of its extensive help section. This is certainly one area where many customers will feel that the 32Red rating should, again, be high. The help section is very detailed, and is written with a thoroughness and attention to detail that is well in excess of many of 32Red’s rivals.
03.Sports covered:Good range on offer
32Red's Sports Coverage
- Plenty of sports to choose from
- Sports from all around the globe
- Niche sports on offer
- Coverage of e-sports as well
- Something for everyone
If you like diversity in your online sports betting then you’ll be happy with what is on offer at 32 Red. The sports on offer include: American Football, Australian Rules, Bandy, Baseball, Basketball, Boxing, Chess, Cricket,Cycling,Darts, E-Sports, Floorball, Football, Futsal, Golf, Handball, Horse Racing, Ice Hockey, Motorsport, 32 Red Specials, Non-Sport, Pesapallo, Politics, Rugby League, Rugby Union, Snooker, Surfing, Tennis,Trotting, UFC/ MMA, Volleyball, Winter sports, WWE, and Yachting. That’s a pretty comprehensive range, and we appreciate that 32 Red has decided to immediately offer such a broad selection of sports. Almost everyone will be able to find something they like at this site.
04.Payment methods:a decent amount of options on offer
32Red's Payment Methods
- Credit and debit cards accepted
- Visa, MasterCard and Maestro
- Numerous e-wallets available
- PayPal supported
Customers can find a number of 32Red deposit & withdrawal methods for adding or subtracting funds from their account. Visa, MasterCard and Maestro debit and credit cards can be used on the site. All card transactions are carried out instantly, with no fees applied. Customers can also use a range of electronic payment methods, including Paypal and Neteller, for which no fees are charged for transactions. Skrill is also available on site, as are ECOpayz and Entropay.
International customers from outside of the UK may find that certain payment methods are not available to them. Money can be withdrawn in a number of different currencies, and customers should check in the site’s terms and conditions section to see whether or not they can do this where they are living. There is also a 32Red wire transfer option available, to which limits, stated in the site’s terms and conditions, do apply.
05.Security:32Red Offer Excellent Security
How safe is 32Red?
- 128-bit SSL encryption
- Partnered with Allied Irish Bank
- Highly secure and reputable company
- Strict ID verification
32Red use 128-bit SSL encryption to protect their customers’ transactions. They also have a partnership in place with Allied Irish Bank, who deal with all debit and credit card transactions. 32Red highlights the fact that it sees itself as a highly secure and very reputable company. This assertion is supported by the company being listed on the London Stock Exchange. Being listed like this means that the company has to fulfill certain standards for transparency, and has to make its records available for auditing.
32Red also carries out thorough checks to establish the age of customers. They may also request additional documentation from customers in some cases for additional verification on this issue. 32Red reviews and checks these documents thoroughly.
32Red is also certified by GamCare, an organisation which offers help to those who are afflicted by gambling problems. This is another area of service where the 32Red rating should be high. Is 32Red safe? The short answer to that question is yes.
06.Betting odds:Offer Standard Value
How good are 32Red's odds?
- Industry standard odds
- Aimed at recreational players
- Generally average across sporting options
- Given in fractional format
The odds at 32Red are given in the fractional format, favoured by UK bookmakers. This can be changed to decimal, though, if a customer is more used to the format that is favoured by continental European bookmakers. The bonus offer, where some horses are awarded better odds than at any other bookmaker, can provide punters with some useful extra value in this regard.
In terms of the value on offer, 32Red’s odds do not differ significantly than those at other UK bookmakers. Aimed firmly at recreational, rather than professional or high-stakes players, the value on offer from this online bookie is pretty typical, really. If you are after outstandingly good odds, then it may well be better to seek out a company aimed more at professional gamblers, such as Pinnacle, which has a greater focus on attracting high stakes players than bookmakers such as 32Red.
07.User-friendliness:32Red Rates Highly for User-Friendliness
How easy is 32Red to use?
- Welcoming webpage
- Loads reasonably quick
- Easy to navigate
- Efficient layout
The 32Red website is welcoming to new users, loading reasonably quickly, and offering clarity and legibility when it comes to displaying the markets on offer. Sports can be found simply enough, with major sports listed along the top of the homepage. All sports are listed on the left side of the home page. Also on the homepage are some of the major events, and the odds and bets associated with them, which adds another layer of convenience.
The site loads fairly quickly, and is designed with a predominately black and white colour scheme, which is very easy on the eye. 32Red’s red branding is also used, which adds a touch of colour without being obtrusive. This 32Red review would award the company a good score in this regard.
08.In-play product:offers good value
32Red's Live Betting Service
- In-play option available
- Good range of sports available
- Prominently displayed on homepage
- Massive range of football events
This is another area where this 32Red review believes that the company deserves a good score. There is a good range of events on which punters can place live and in-play bets. All live events are listed under a tab which is prominently displayed on the home page. From there, it is a simple process to navigate to the markets on offer.
We have seen live markets on sports such as golf, tennis and volleyball available at 32Red, as well as for a massive range of football events. The markets are clearly displayed, and it is a simple process to make a betting odds comparison on live events at this bookmaker’s website.
09.Other products:Offered Include Bingo & Live Casino
What else does 32Red have to offer?
- Casino service available
- Plenty of slot games
- Live casino
- Bingo also available
As a company, 32Red puts a great deal of emphasis on its casino services, and there are several welcome bonuses available for players who opt to broaden the range of their gambling to include casino and slots games. Bingo, a live casino and a poker room are also available to customers. The relative quality of these products is beyond the range of this 32Red sportsbook review, but many other reviews indicate that customers think highly of them.
10.Betting limits:Generous Betting Limits Available
32Red's Betting Limits
- Minimum bets of £0.10
- Limits vary across sports
- Football upper limit of £250 000
- Always depend on scale of tournament
The minimum bet which a customer can place at 32Red is 10p. This applies to all bets apart from each way bets, when it is 20p. Maximum pay-out limits vary according to type of sport and type of event. Limits also vary depending on the number and type of bets that a customer has placed. Part of the terms and conditions at 32RedSport include the assertion that the company reserves the right to limit pay-outs on any of its bets.
If we use football as an example, then there is an upper limit of £250,000 on winnings on most of the bigger and more famous competitions, such as the European Champions League. Other competitions and leagues have a ceiling of £100,000, while for others the limit is £50,000. Other sports’ pay-out limits generally depend on the scale of the tournament or competition on which bets are placed. Customers can check the specific limits in the terms and conditions section of the 32Red website.
Our Verdict of 32 Red Sport:Reliable sportsbook
Overall, this 32Red sportsbook review feels that this bookie deserves a positive rating. The company provides excellent customer service, and is very secure and safe, which can be seen from the fact that it trades on the London Stock Exchange. While the bonuses are certainly not among the best free bets offers available, and could certainly be improved, the range of markets is good, and the site is simple and straightforward to use, as well as being well-designed. If you have betting strategies that would you like to try out, 32Red could be a good choice of bookmaker.
32Red: Opinions & Experiences of Actual Users
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