List of Online Betting Sites | Best UK and New Betting Sites

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Find your ideal new sports betting site online today

Are you looking for a new sports betting site, but don’t know which one to choose? Are you looking for the best betting sites for cricket, or even the best esports betting sites? There is an overwhelming selection of new sports betting sites where one can place bets, and it seems as if new online bookmakers are launched every week. Fortunately, here we’ve narrowed it down to the top 10 list of new online betting sites below. But a pro-tip before you head down: check out Bethard’s incredible £50 welcome bonus.

Bookmaker Our
New Customer
1100 / 100£30 FreebetBetway review
T&Cs apply, 18+
299 / 100Bet £10 and get a £10 free bet. Max £25.Novibet review
T&Cs apply, 18+
398 / 100Bet £10 Get £30888 review
T&Cs apply, 18+
497 / 100£100 in bet creditsBet365 review
T&Cs apply, 18+
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
596 / 100Fantastic £50 welcome bonusBethard review
T&Cs apply, 18+
695 / 100£10 Free BetComeOn review
T&Cs apply, 18+
794 / 100£10Mobilebet review
T&Cs apply, 18+
893 / 100£10 Free betGenting-Bet review
T&Cs apply, 18+
992 / 100Matched bet of up to £30Coral review
T&Cs apply, 18+
18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply."
1091 / 100100% matched bonusTonyBet review
T&Cs apply, 18+
1190 / 100£100 Matched DepositMr-Green review
T&Cs apply, 18+
1289 / 100£30 Money BackUnibet review
T&Cs apply, 18+
1388 / 100deposit bonus up to €150Sportingbet review
T&Cs apply, 18+
1487 / 10050% bonus up to £50Mansion-Bet review
T&Cs apply, 18+
1586 / 100Bet £10 get £5 free!William-Hill review
T&Cs apply, 18+
1685 / 100£10Grosvenor review
T&Cs apply, 18+
1784 / 10050£ FreebetLadbrokes review
T&Cs apply, 18+
1883 / 100Get your €250 bonus!BetVictor review
T&Cs apply, 18+
1982 / 100Profit BoostExpekt review
T&Cs apply, 18+
2081 / 100£30 in Free BetsPaddyPower review
T&Cs apply, 18+

This article will help you to discover best UK betting sites so you know where you can have the best online sports betting experiences, while we also provide you with the best promotions of the month from many of the bookmakers mentioned on this page. Just don’t forget to check out some of our betting tips for the best way to win big.

List Of New Sports Betting Sites

  • Background info: You’ll find out some background info on the top 10 UK betting sites like Betway, Novibet, Bethard and more.
  • Welcome bonuses: Those looking for a sports betting home should be interested in the welcome bonuses and sign up offers available – we’ve got you covered in this department.
  • Attractive features: You’ll find out the reasons why the bookmakers below made our top 10 list. So if you want to see which bookies made our list of best football betting sites, you’re in the right place.
  • Negative features: If there are obvious negatives about a bookmaker then we’ll clue you in. So whilst some bookies might be among the best betting sites for horse racing, we’ll show you why they might not be so good in other important areas.
  • Some banks may charge a fee for withdrawals while all of our bookies in this article do offer free withdrawals.

William Hill:

Another UK favourite is William Hill. Founded in 1934, William Hill are true pioneers in gambling (managing to make their mark in the UK even before gambling was legalised). This long history means they have the experience and knowledge to provide professional service to their customers. The range of sports extends well beyond the typical markets you see on prime time TV: handball, ice hockey and volleyball are just some of the sports that you can expect to place bets on. The odds they provide are competitive for the most part, and occasionally they’ll throw in a lucrative one – so pay attention.

You will find William Hill on the majority of best UK betting sites lists, and that’s because they are a trusted bookmaker with a long list of loyal clients. The minimum deposit is only £5, but to take full advantage of their welcome bonus the ideal first deposit amount should be £25. Terms and conditions apply.


Founded in 2000, Betfair is currently the world’s largest Internet betting exchange and said to be the largest UK betting site. Betfair boasts over 4 million clients of which over a million are currently active. Some of the main attractive features of Betfair include: great betting odds, industry recognised payment and payout options, competitive in-play products, no cost deposits and scam-free thanks to high levels of professionalism.

The best sports betting sites have figured out that having choices – as well as great odds – is what clients value the most. Therefore, Betfair provides you with the opportunity to place bets on anything from Gaelic sports to Aussie Rules Football. There is also a nice incentive to join – you’ll be rewarded with a £25 extra bet on a sport of your choosing. Might not sound inviting for a professional sport bettor, but for the average punter it’s not a bad deal.

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Previously known as Pinnacle Sports, this bookmaker has been in the online gaming industry since 1998. They operate in more than 100 countries offering their services in 19 different languages. Those looking for a tasty welcome bonus will need to go elsewhere as Pinnacle has no bonus offers at this moment in time. However, this online bookmaker makes our best UK online betting sites list because of the great odds that it offers. If you’re looking for a favourable deal in terms of odds then Pinnacle is the bookmaker for you.

Another attractive feature is the user-friendly interface. Bets can be placed in a hassle-free manner using a desktop or mobile device. It allows bets to be placed with speed and efficiency in mind. The only notable drawback is the lack of in-play events on offer when compared to the other bookmakers on this comparative list.

Paddy Power Sport:

An Irish bookmaker that came out of three smaller bookmakers online merging in 1998. Its headquarters are in Dublin, Ireland and is well-recognised on the high street due to a large presence of physical outlets. Some of the main attractive features of Paddy Power Sport include a great mobile interface, wide array of sports to bet on, and a lucrative welcome bonus. It has an Isle of Man Gambling Supervision Commission license. New customers can place a free bet of up to £50 – a very competitive offer when compared with the other betting sites in the UK on this bookmaker list.

Have an issue that you want help with? No problem, the customer service department at Paddypower Sport are quick to respond, and there are no long waiting times when getting in touch over the phone. However, while the betting odds are average for the industry, the quotas are not as good as the offers on other UK betting sites.


This bookmaker is based and funded in the UK, and it is unique for its history of paying out bets early before the result was guaranteed. For example, during the 11/12 Premiership season bets were paid out early for Manchester United to win, when in fact Arsenal took the title by a single point. The main features of Betfred to note for new clients are its great customer service, a welcome bonus worth £60, a Gamecare Certificate and License of the Gaming Authorities of Gibraltar.

For the most part, the sports that dominate are British based ones such as rugby, football, snooker and greyhound racing. However, they do offer other popular sports like basketball, tennis and boxing. The odds on offer are above average, and security is tight. Overall Betfred is a trustworthy UK bookmaker that’s worthy of a try, if only to take advantage of the welcome bonus. Terms and conditions apply.


Founded in 1946 this bookmaker has a focus in sports betting, but recently added casino and poker to its offerings. You may want to choose this online bookmaker over other online betting sites for their professionalism, free of charge deposits and withdrawals, plenty of choice and great football offers. The welcome bonus for new punters is a £40 package: £30 of free bets for the sports book, split between a £10 general bet, £10 for in-play and £10 for accas; and £10 for the casino.

If you are a football fan then BetVictor is the place to be as the range of offers is extensive.

Qualifying bet must be placed at odds of 2.0 or greater; £30 Free Sports Bet split into 3x £10 each, valid on set events only; Wager must be 40 times the £10 Casino Bonus in order to withdraw winnings. Credit or Debit Card deposits only; Deposit and bet of £10 required within 7 days of opening new account, New Customers Only, Full T&Cs here.


A well-recognised brand in the betting community, 888sport has something for everyone. The welcome bonus on offer gives you the opportunity to place £88 worth of free bets, but it can be tiresome to unlock this bonus. However, it does offer great bonuses for existing customers, so being a loyal customer really does pay dividends. An 888 VIP programme rewards those with high volumes of bets. Furthermore, anyone interested in a mobile betting experience will be pleased with the mobile product that 888sport offers. You can place bets on your smartphone or tablet in a quick and convenient manner.

The betting odds are inline with the industry leaders offering great options for a wide range of sports. 888sport makes betting on your favourite sport a simple, enjoyable and adrenaline filled experience.


This bookmaker is well recognised in the UK for its presence on the high street. It’s a British-based gambling company that’s been around since 1886. To reel in new clients there is a great bonus offer. You simply make a deposit and place a bet on a sport of your choosing. Consequently, you will receive £100 worth of free bets, which is different from the 100% bonuses that are found at most bookmakers on this best UK online betting sites list.

Unfortunately, the betting odds on offer are below the industry average – it’s one of the reasons why this sport betting outlet is not higher on this list of bookmakers online. On a positive note the customer service department goes well beyond the call of duty to ensure that your experience is a pleasant one. Also you might find that the range of sports covered at Ladbrokes is exactly what you’re looking for since it is so diverse.


The list of top 10 sports online betting sites above is by no means set in stone because the online landscape is shifting on a daily basis. However, if you are looking for a new bookmaker to make your sports betting home, then the list above is a great place to start.

The list above should help you make a choice based on whatever features are on your list of priorities. This could be the odds, range of sports available, user-interface, customer service or the quality of the welcome bonus. We hope this list will help you find the ideal sports betting experience to suit your preferences.

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