The Best Online Betting Sites in the United Kingdom
Last updated & tested: 2019-12-28
With a comprehensive list of the best UK online bookmakers old and new, you’re sure to find an operator that delivers everything you need, and then some.
Check out some of the top bonuses, compare ratings, and read reviews from some of the UK’s most prestigious bookmakers, from high street favourites such as Ladbrokes, Coral and Betfred, to the online operators like Betfair, 888 and Unibet.
OUR TIP: Three reasons for Betway!
- Awesome £30 welcome bonus for new customers
- Perfect bookmaker for the Champions League final
- Huge range of markets available around the clock
We stay right up to date with some of the best UK sportsbook promotions running each month, so there’s always something new on offer.
Whether you’re looking to place a bet now or scouting out the competition ahead of a busy weekend of sporting action, this is the place to begin.
Once you’ve found your next sports betting provider, head on over to our Betting Tips section, and find out what our experts have to say on the latest upcoming events.
List Of New Sports Betting Sites
- Background info: Get the inside scoop on the top 10 UK betting sites like Betway, Novibet, Bethard and more.
- Welcome bonuses: A vital component for a new customer: Make sure your welcome bonuses and sign up offers can give you that edge, straight from the get-go.
- Attractive features: Find out what it takes to crack our Top 10 list.
- Negative features: We’re not afraid to offend: if a bookmaker has a flaw, we’ll expose it, so you don’t trip up!
OUR TIP: Three reasons for William Hill!
- One of our top choices at OpenOdds!
- Incredible range of football markets covered
- Check out their exclusive £30 welcome offer
Another top betting site, especially in the UK is William Hill. Founded in 1934, William Hill is a true pioneer in gambling. Their long history means they have the experience and knowledge to provide professional service to their customers. The range of sports extends well beyond the typical markets like football, horse racing and tennis that you see on prime time TV: handball, ice hockey and volleyball are just some of the sports that you can expect to place bets on. The odds they provide are competitive for the most part, and occasionally they’ll throw in a lucrative one – so pay attention to William Hill as they are easily one of the best betting websites.
You will find William Hill on the majority of best UK betting sites lists, and that’s because they are a trusted bookmaker with a long list of loyal clients. The minimum deposit is only £5, but to take full advantage of their welcome bonus bet, new customers should make the ideal first deposit amount of £25 to get the total value of the bonus bet. Free bet deals like this are just one of the key reasons why William Hill is the biggest name in the world of sports betting. Terms and conditions apply.
OUR TIP: Three reasons for betfair!
- The most prestigious and best oddsfair in the world
- Odds significantly higher than comparable bookmakers
- Operates in the "Lay and Back" system
Founded in 2000, Betfair is currently the world’s largest Internet betting exchange and said to be the largest UK betting site. Betfair boasts over 4 million clients of which over a million are currently active. Some of the main attractive features of Betfair include decent betting odds; industry recognised payment and payout options, competitive in-play products, no-cost deposits and scam-free thanks to high levels of professionalism.
The best sports betting sites have figured out that having choices – as well as great odds – is what clients value the most. Therefore, Betfair provides you with the opportunity to place bets on anything from Gaelic sports to Aussie Rules Football. There is also a nice incentive to join – you’ll be rewarded with a £25 extra bet on a game of your choosing. Might not sound inviting for a professional sports bettor, but for the average punter, it’s not a bad deal in terms of free bets. Free bet offers like this can be a great way to get to know betting exchanges a little better without worrying about how you are spending your bonus cash.
Paddy Power Sport:
OUR TIP: Three reasons for PaddyPower!
- Isle of Man Gambling Supervision Commission licence
- Good options for mobile users including live streaming
- Many unusual sports to choose from
An Irish bookmaker that came out of three smaller bookmakers online merging in 1998. Its headquarters are in Dublin, Ireland and is well-recognised on the high street due to a significant presence of physical outlets. Some of the main attractive features of Paddy Power Sport include an excellent mobile interface, a wide array of sports to bet on, and a lucrative welcome bonus. It has an Isle of Man Gambling Supervision Commission license which means that you should enjoy a secure and safe sports bet.
New customers can place a free bet of up to £50 – a very competitive offer when compared with the other betting sites in the UK on this bookmaker list who provide you with much less in terms of free bet stakes.
Have an issue that you want help with? No problem, the customer service department at Paddy Power Sport is quick to respond, and there are no long waiting times when getting in touch over the phone. However, while the betting odds are average for the industry, the quotas are not as good as the offers on other UK betting sites.
OUR TIP: Three reasons for betfred!
- Founded 1967 by Fred Done in Salford
- Today over 1.700 betting houses in the UK
- Extensive betting offer with focus on English football
This bookmaker is based and funded in the UK, and it is unique for its history of paying out bets early before the result was guaranteed. For example, during the 11/12 Premier League season, bets were paid out early for Manchester United to win, when in fact Arsenal took the title by a single point. The main features of Betfred to note for new clients are its excellent customer service, a welcome bonus worth £60, a Gamcare Certificate and License of the Gaming Authorities of Gibraltar.
For the most part, the sports that dominate are British based ones such as rugby, football, snooker, greyhound racing and Betfred are also one of the best-known horse racing bookmakers. However, they do offer other popular sports like basketball, tennis and boxing. The odds on offer are above average, and security is tight. Overall Betfred is a trustworthy UK bookmaker that’s worthy of a try if only to take advantage of the welcome bonus. It’s easy to get your free bets credited, and it’s one of the more straightforward sports betting promotions currently out there. Terms and conditions apply.
OUR TIP: Three reasons for BetVictor!
- The best bets of all European bookmakers
- Family business with tradition since1946
- Premium sponsor of Liverpool
Founded in 1946 this bookmaker has a focus on sports betting, but recently added casino and poker to its offerings. You may want to choose this online bookmaker over other online betting sites for their professionalism, free of charge deposits and withdrawals, plenty of choice and great football offers.
The welcome bonus for new punters is a £40 package: £30 of free bets for the sportsbook, split between a £10 general bet, £10 for in-play and £10 for accas; and £10 for the casino.
If you are a football fan, then BetVictor is the place to be as the range of offers is extensive.
Qualifying bets must be placed at odds of 2.0 or higher; £30 Free Sports Bet split into 3x £10 each, valid on set events only; Wager must be 40 times the £10 Casino Bonus to withdraw winnings. Credit or Debit Card deposits only; Deposit and bet of £10 required within seven days of opening a new account, New Customers Only, Full T&Cs here.
OUR TIP: Three reasons for 888!
- Dynamic new company established in 2008
- Great for European sports betting
- Exciting live-betting and app innovation
A well-recognised brand in the betting community, 888sport has something for everyone. The welcome bonus on offer allows you to place £88 worth of free bets, but it can be tiresome to unlock this bonus and be able to withdraw your free bet stakes. However, it does offer great bonuses for existing customers, so being a loyal customer does pay dividends.
An 888 VIP programme rewards those with high volumes of bets. Furthermore, anyone interested in a mobile betting experience will be pleased with the mobile product that 888sport offers. You can place bets on your smartphone or tablet quickly and conveniently.
The betting odds are in line with the industry leaders offering great options for a wide range of sports. 888sport makes betting on your favourite game a simple, enjoyable and adrenaline-filled experience.
OUR TIP: Three reasons for Ladbrokes!
- The oldest bookmaker in the world, tradition since 1886
- For more than 50 years listed on stock exchange in London
- Offer with a British hit, not only sportbetting
This bookmaker is one of the best bookmakers in the UK for its presence on the high street. It’s a British-based gambling company that’s been around since 1886 and Ladbrokes are famous for being one of the best horse racing bookmakers. To take advantage of their welcome offer, make a deposit and place a bet on a sport of your choosing. Consequently, you will receive £100 worth of free bets, which is different from the 100% bonuses that are found at most bookmakers on this best UK online betting sites list.
Unfortunately, the betting odds on offer are below the industry average – it’s one of the reasons why this sports betting outlet is not higher on this list of bookmakers online. On a positive note, the customer service department goes well beyond the call of duty to ensure that your experience is a pleasant one.
The list of 10 top betting sites above is by no means set in stone because the online landscape is shifting daily. However, if you are looking for a new bookmaker to make your sports betting home, then the list above is a great place to start.
The list above should help you make a choice based on whatever features are on your list of priorities. This could be the odds, range of sports available, user-interface, customer service or the quality of the welcome bonus. We hope this list will help you find the ideal sports betting companies for your preferences.