Betfair Review 2019 – Our rating and experience with Betfair sports UK

Last updated & tested: 2019-10-02

Our review of:Betfair
Reviewed by:
72/100
Go to Bookmaker

Many passionate sports bettors have heard of Betfair especially as a bet exchange operator and as a classic bookie with solid odds offerings and an excellent Betfair bonus. The organsation running the Betfair website is The Sporting Exchange Ltd (Abbreviation: TSE Ltd.) located in the British oversees territory of Gibraltar. That means you can be sure the standards are high when it comes to keeping the site secure and fair.

First founded in 2000, Betfair quickly climbed the industry ladder to become the worldwide number 1 bet exchange. According to its own information, it is the most influential bookmaker in the British market – much to the dismay of other industry heavyweights such as Ladbrokes and William Hill. Betfair is a comprehensive gambling destination, as it offers a variety of other products such as online poker, arcade, casino and bingo. So if you ever get bored with sports betting, there are other betting options to enjoy on Betfair.

The results of the OpenOdds’ Betfair review:

The Betfair website flies under the motto “Betfair – My number 1 for sports bets.” This Betfair review plans to evaluate if they really are the number one for sports bets. Some positive points include the website design and security is of the highest standard. They also offer odds that most other bookies cannot match, a wide variety of sports to keep most punters happy and a live streaming service. The live streaming service adds another dimension to the betting, making it more fun since you get to watch the action you have money on.

However, they do have room for improvement. Our Betfair review found that the Betfair customer service department could use an overhaul, and the size of the Betfair deposit bonus may have to be increased to attract a wider audience.

At Betfair, everything is very professional, and with only a few limitations found within the site, Betfair manages to score an impressive 84 of 100 possible points on our bookmaker review. This shows that Betfair is a bookie with numerous strengths and very few weaknesses.

Experiences with Betfair: The strengths of this British bookmaker


  • An enjoyably comprehensive bet offer with good odds across a range of sports.
  • All common payment methods are offered.
  • Good in-play product and live streaming available.
  • Deposits are always free of charge.
Head to Betfair

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Betfair: OpenOdds’ comprehensive review of this top bookmaker

Now for the detailed review conducted by our team here at OpenOdds. The rating is based on the 10 following test categories:

01.Bonuses:Solid but not a strong incentive.

Betfair's Bonus Program8/10 points


  • £100 in extra bets
  • 5 x £10 bets to qualify for £20 extra bet token
  • Can be repeated 5 times
  • Minimum odds of 1.50
  • New customers only
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The bonus sign-up offer at www.betfair.com promises new customers up to £100 in extra bets. In order to get this deal, you need to sign up to Betfair with the ZBBC01 bonus code. From here, you will need to place five £10 sports bets on odds of 1.50 or more, and then you will be awarded a £20 extra bet token. You can repeat this process five times to get the full £100 bonus amount. Just remember that your extra bet tokens will expire after 30 days. New customers only, 18+, terms and conditions apply. Compared to the best free bets offers in the industry, this is quite a reasonable offer. £100 is still an incentive to create an account and make a deposit for most people, however you will have to put down a lot of money to make the most of this deal. You could do far worse than Betfair’s bonus offer but equally a lot better. Read our Betfair Bonus analysis in order to get a better understanding of their bonus offer.

02.Customer services:All-round carefree package

Betfair's Customer Services8/10 points


  • Does not have the best reputation
  • Answered questions are not comprehensive
  • Live chat, telephone and e-mail support
  • Social networking options available
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How can Betfair customers sign up? This is one of the many questions that can be answered by the Betfair customer service department. However, the customer support service at Betfair does not have the best reputation and even now we found the reply times to be too long. Concrete Betfair experiences show time and time again that the questions sent to customer support are generally answered but these answers are rarely comprehensive. This made it necessary to send out additional questions on the part of the OpenOdds users. Such a thing is just annoying for both sides, both Betfair and the sports betting community! Reach out to a representative through live chat or a phone call. You can also receive help from a customer service agent through their social media options. They are active on Facebook and Twitter. You can use their social media to answer any questions you may have about the betting site or to stay up to date on stats, live fixtures, and new promotions.

03.Sports covered: Stable but upgradeable

Betfair's Sports Coverage8/10 points


  • Incredible range of sports
  • From all around the globe
  • Traditional UK sports on offer
  • Motor sports also have in-depth coverage
  • Something for any punter out there
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As far as the amount of online accessible sports covered, no other bookmaker can beat Betfair. The offer ranges from sports such as American football and Aussie rules football to rugby. An enjoyable factor is the offer of typical English sports types along with the appropriate bet variations: darts, Gaelic sports, greyhound racing, horse racing and snooker. The motor sports product provided by Betfair is also worthwhile.

Processing the bonus is a lot easier when you have the ability to choose the sport that you enjoy placing bets on the most. The mainstream sports aren’t for everyone, and Betfair acknowledges that by offering a selection that other bookmakers might not bother with. Betfair come in at number three on OpenOdds.

04.Payment methods:Fair and state-of-the-art

Betfair's Payment Methods8/10 points


  • Credit and debit cards accepted
  • MasterCard, Visa, Visa Electron are all supported
  • Plenty of e-wallet options available
  • Processes are professional
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The most common payment methods for deposits and cash-outs are accepted. Transactions can be made using credit cards (MasterCard, VISA, VISA Electron), the payment service providers Neteller, Skrill (formerly Moneybookers), Clickandbuy and PayPal. In our experience, PayPal is only available for customers in Great Britain. Deposits are almost always free of charge and are quickly processed. Unfortunately, cash-outs are not always free of charge and can also take time.

There is no trace of a Betfair scam among the payment conditions—Betfair’s processes are professional. However, the fees associated with Betfair deposit & withdrawals can be a real turnoff for some of you. Perhaps in the future they will reduce or eliminate these fees to make Betfair a more competitive overall product.

05.Security:Is Betfair safe?

How safe is Betfair?8/10 points


  • Extensive legal section
  • Security FAQ available
  • Always will protect their reputation
  • Reviews security protocol constantly
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Is Betfair safe? At Betfair, there is nothing that hints to unprofessional business practices. The legal section (Terms & Conditions, Cookie Policy and Privacy Policy) is quite extensive, but does miss some more specific questions and can lead to lengthy discussions with Betfair’s slow customer service. Another area of interest, for security-aware customers, is the menu item Security FAQs. Here, all important problem areas are dealt with.

Betfair is one of the top bookmakers in Britain, and for that reason you can be sure that they’ll protect their reputation by offering the safest betting environment possible. Moreover, Betfair reviews security protocol frequently, so there is no need to worry about the safety of your money or your personal information.

06.Betting odds:Fixed odds offer is improved by the bet exchange

How good are Betfair's odds?8/10 points


  • Very competitive odds
  • Great for new and experienced punters
  • All sports offered have good odds
  • Always compare for the best deals
Visit Betfair

The absolute highlight of a bet exchange is its excellent betting odds, due to the fact that the margin of a bookmaker must not be nearly as high for bet exchanges as for a normal bookmaker offer. With the Betfair version of the bet exchange, professional sports bettors and new punters alike are able to get competitive odds and add another exciting level to betting. Such an exciting betting exchange can only be rivalled by other bookmakers such as Pinnacle Sports, because their top odds are almost as good as those of a bet exchange. Do your own betting odds comparison to see just how good the odds at Betfair really are. We’ve found exciting odds on both traditional and niche sports. Find a market on your local league and get betting!

07.User-friendliness:Handy, simple & well structured.

How easy is Betfair to use?9/10 points


  • Transparent web page
  • Layout ensures it is use friendly
  • Very easy to navigate
  • Style does not stand out
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The Betfair page is actually quite transparent—the layout of the site is fairly user-friendly with a bar at the top of the page allowing users to select between the various products that Betfair offers, from sports and in-play betting to Vegas slots and their new Bingo feature. The site also offers a ‘Help & Learning’ tab at the top of the webpage for betting novices, showing some FAQ’s for any queries they have regarding Betfair. While Betfair’s style may not stand out against its competition, it is very user-friendly for novice and experienced sports bettors, and its simplistic design wins big points here.

Also, if you are a smartphone user, you’ll be glad to know that the Betfair app allows punters to place sports bets. The betting app is intuitive to use and you shouldn’t find the speed of placing the bets a problem. Placing bets while out and about adds another layer of fun.

08.In-play product:Nice try, but lacking critical features.

Betfair's Live Betting Service9/10 points


  • In-play product available
  • Almost all offered bets can be in-play
  • Live tickers also offered
  • Live streaming of events
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Betfair reviews agree that the in-play product provided by Betfair is enjoyably comprehensive. This aspect actually looks like what Betfair promises—namely, that a majority of the offered bets can also be in-play. Not only does Betfair offer in-play betting and live tickers, but Betfair also often has live broadcasts of sports events in the form of live streams. Just considering the in-play product, Betfair is able to go head to head with some of the largest bookmakers in the industry.

09.Other products: Many additional offers

What else does Betfair have to offer?9/10 points


  • Casino available
  • Dedicated poker area
  • Live casino
  • Plenty of e-sport coverage
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Betfair also offers sports betting customers a wide range of additional offers, but the most interesting areas are the mobile section for sports betting enjoyment. The Betfair app is available for all mobile devices. The app offers the same amazing odds and market selection as the site. You’ll also love the simple and subtle Betfair poker area. The great Betfair casino and live casino areas round off the additional Betfair products. Arcade, vegas slots (slot machines) and bingo can be an interesting diversion for passionate sports bettors and offer plenty of games to help pass the time during the off season. You’ll also find markets on virtual sports and pool betting on Betfair. Whether you’re paying homage to the long history of UK pool betting or trying something new with a virtual sports wager, Betfair will offer you great odds and the chance to win big.

eSports Betting: Bet on League of Legends, CS:GO and Dota 2 with Betfair

Betfair are new to the world of eSports having experimented with the growing market on their exchange, with the likes of CS:GO, LoL and Dota 2 among the most popular eSports bets.

Their actions within eSports go back to 2010 when they sponsored the German ESL Pro Series. However, in the UK they have failed to actively market this market, having started to offer eSports bets since October 2015, including the ever-popular in-play betting for LoL and Dota.

As a result of being new to the eSports market, the range of betting options on their sportsbook is fairly limited in comparison to some of the best eSports betting sites, with bets only available on the major events from around the world. Only traditional match betting is generally available, where customers can back the winning team or place a handicap bet. More advanced eSports bets are rarely offered at Betfair, however their easy-to-navigate desktop site make it easy for customers to quickly locate all eSports markets.

Esports odds comparison shows that Betfair’s odds are competitive, if a little disappointing, however price boost specials are often offered for major events. As well as this, Betfair do not offer any live streaming of eSports action, but this could well change should the industry continue to grow at such a rate.

With major events such as the Las Vegas DreamHack, Dota 2 Asia Championships and League of Legends Spring Split available, the chance to quickly add to your balance with a free bet with Betfair is certain to appeal to many.

10.Bet limits:No bet limits, but very clear earning limits

Betfair's Betting Limits9/10 points


  • Generous limits
  • Up to £1 000 000
  • Limits do vary for sports
  • Full list can be found on site
Visit Betfair

Thankfully, a bet limit for the maximum possible deposit is only indirectly implemented by the amount of the corresponding earning limit. A higher bet limit can only be brought about by contacting the Betfair customer support, and usually only then when sufficient betting capital or corresponding income relationships have been proven.

The earning limits are generous across most of the sports offered, with an upper limit of £1m. The limit depends on the sport and market being bet on. For example, English Premier League football has a limit of £1m for markets including match and tournament winner, but markets such as ‘next manager’ will be subject to an earning limit of £10,000. Other key earning limits include golf and Formula 1 at £100,000, Rugby union and boxing at £25,000. Finally, bear in mind that any multiple bets will be subject to the lowest applicable earning limit of those bets. A full list of limits can be easily found on the Betfair site.

Our Verdict of Betfair:Strong UK bookie

Our review of:Betfair
Reviewed by:
72/100
Go to Bookmaker

The strengths of Betfair are that it provides very good betting odds across a wide range of sports. Furthermore, the Betfair bonus of £100 is enticing enough to at least give Betfair a try. The size of the bonus isn’t the largest out there, but it does provide value for money. Once bets are placed, you can watch the action live via their live streaming service. This is a service that isn’t offered by many bookmakers, so they have the advantage over the competition in this department. The negatives of Betfair include a customer service department that could be easier to reach, and in the future a larger bonus should be offered. Also, the fees associated with deposits & withdrawals at Betfair might seem unfair, since many other bookmakers don’t have these fees. However, in the face of these shortcomings, Betfair is still a bookmaker that is worth trying out. They have great odds and a range of sports to process their welcome bonus offer. Go to Betfair and open your account

Betfair: Opinions & Experiences of actual users.

feedbackWhat does your Betfair sportsbook review look like? Is this bookmaker professional and does it keep its promises? Or is it, in your opinion, scamming sports bettors? Without your Betfair rating, our Betfair review is only half as good as it could be. It is, of course, especially interesting for other OpenOdds community members to hear your Betfair sportsbook review if experiences with this bookmaker differ completely from ours!

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UK's Top 50 Bookmakers October 2019
Bookmaker
Our
Test
Result
Bonus Amount
Website
1
9.9
/ 10
Up to£100
Up to £100 Bethard bonus
Bonus
Bethard T&Cs apply, 18+
2
9.8
/ 10
Up to£25
Up to £25 Novibet bonus
Bonus
Novibet T&Cs apply, 18+
3
9.7
/ 10
Up to£30
£30 Welcome Bonus
Bonus
4
9.6
/ 10
Up to£30
Up to £30 Betway bonus
Bonus
5
9.4
/ 10
Up to£30
Up to £30 Coral bonus
Bonus
18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply."
6
9.2
/ 10
Up to£30
Up to £30 William Hill bonus
Bonus
William Hill T&Cs apply, 18+
7
9.1
/ 10
Up to£200
Up to £200 TonyBet bonus
Bonus
TonyBet T&Cs apply, 18+
8
9
/ 10
Up to£30
Up to £30 Unibet bonus
Bonus
9
8.9
/ 10
Up to£100
Up to £100 Mr Green bonus
Bonus
Mr. Green T&Cs apply, 18+
10
8.8
/ 10
Up to£50
Up to €50 Bwin bonus
Bonus
11
8.7
/ 10
Up to£100
in bet credits
Bonus
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
12
8.6
/ 10
Up to£30
Up to £30 888sport bonus
Bonus
13
8.5
/ 10
Up to£150
Up to €150 SportingBet bonus
Bonus
Sportingbet T&Cs apply, 18+
14
8.4
/ 10
Up to£50
Up to £50 MansionBet bonus
Bonus
Mansion Bet T&Cs apply, 18+
15
8.3
/ 10
Up to£100
Up to £100 10Bet bonus
Bonus
16
8.2
/ 10
Up to£10
Up to £10 Grosvenor bonus
Bonus
Grosvenor T&Cs apply, 18+
17
8
/ 10
Up to£30
Up to £30 Paddy Power bonus
Bonus
PaddyPower T&Cs apply, 18+
18
8
/ 10
Up to£20
Up to £20 BetStars bonus
Bonus
BetStars T&Cs apply, 18+
19
8
/ 10
Up to£50
Up to £50 NetBet bonus
Bonus
20
8
/ 10
Up to£0
Bonus
21
8
/ 10
Up to£0
Up to £100 LeoVegas bonus
Bonus
LeoVegas T&Cs apply, 18+
18+ New customers only. £10 min deposit activates 1x 100% in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. T&Cs apply www.begambleaware.org
22
8
/ 10
Up to£0
Up to £0 Pinnacle Sports bonus
Bonus
Pinnacle Sports T&Cs apply, 18+
23
8
/ 10
Up to£0
Up to £25 Betdaq bonus
Bonus
24
8
/ 10
Up to£200
Up to £200 Winner bonus
Bonus
25
8
/ 10
Up to£100
Up to 100% Tipico bonus
Bonus
26
8
/ 10
Up to£0
Up to £25 BoyleSports bonus
Bonus
Boylesports T&Cs apply, 18+
27
8
/ 10
Up to£0
Up to £50 Matchbook bonus
Bonus
Matchbook T&Cs apply, 18+
28
8
/ 10
Up to£0
Up to £30 Betfred bonus
Bonus
betfred T&Cs apply, 18+
29
7.8
/ 10
Up to£0
Up to £50 Energybet bonus
Bonus
Energybet T&Cs apply, 18+
30
7.8
/ 10
Up to£0
Up to £20 MarathonBet bonus
Bonus
MarathonBet T&Cs apply, 18+
31
7.8
/ 10
Up to£0
Up to €100 BetRally bonus
Bonus
Betrally T&Cs apply, 18+
32
7.8
/ 10
Up to£0
Up to £100 bonus
Bonus
33
7.7
/ 10
Up to£0
Up to 100% Expekt bonus
Bonus
34
7.7
/ 10
Up to£0
Up to £10 BetRegal bonus
Bonus
BetRegal T&Cs apply, 18+
35
7.7
/ 10
Up to£10
100% up to £10 bonus
Bonus
Nordic Bet T&Cs apply, 18+
36
7.6
/ 10
Up to£0
Up to £500 BruceBetting bonus
Bonus
BruceBetting T&Cs apply, 18+
37
7.6
/ 10
Up to£0
Up to €100 TipBet bonus
Bonus
38
7.5
/ 10
Up to£20
Up to £20 BetBull bonus
Bonus
Betbull T&Cs apply, 18+
39
7.5
/ 10
Up to£0
Up to £35 12Bet bonus
Bonus
40
7.5
/ 10
Up to£0
Up to £10 Smarkets bonus
Bonus
Smarkets T&Cs apply, 18+
41
7.5
/ 10
Up to£0
Up to 100% BetClic bonus
Bonus
BetClic T&Cs apply, 18+
42
7.4
/ 10
Up to£0
Up to £200 Titanbet bonus
Bonus
Titanbet T&Cs apply, 18+
43
7.4
/ 10
Up to£30
Up to £30 bet insurance
Bonus
Genting Bet T&Cs apply, 18+
£30 First Bet Insurance: New customers only. Qualifying period ends 23:59 GMT on 31/12/19. A qualifying bet is a losing first settled real money single bet of at least £/€10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. Free bet equal to your qualifying stake(Max £/€30) will be credited within 24 hours of qualifying bet settling and must be used within 14 days. Free bet stake not included in returns. Terms and conditions apply, 18+.
44
7.3
/ 10
Up to£20
Up to £20 Royal Panda bonus
Bonus
Royal Panda T&Cs apply, 18+
45
7.3
/ 10
Up to£0
Up to €10 JetBull bonus
Bonus
Jetbull T&Cs apply, 18+
46
7.2
/ 10
Up to£30
Up to £30 BetVictor bonus
Bonus
BetVictor T&Cs apply, 18+
47
7.2
/ 10
Up to£10
Up to £10 YouWin bonus
Bonus
48
7.2
/ 10
Up to£0
Up to £100 Betfair bonus
Bonus
betfair T&Cs apply, 18+
49
7.1
/ 10
Up to£100
Up to £100 Rizk bonus
Bonus
50
7.1
/ 10
Up to£0
Up to £25 Vernons bonus
Bonus
Vernons Sports T&Cs apply, 18+

 

Author

Too many good offers?