Betfred Review 2019 – Our rating and experience with Betfred sports UK
Last updated & tested: 2019-09-27
For nearly 50 years, Betfred has been providing betting services for its customers, and according to its slogan, it aims to be “[y]our fun and friendly betting and gaming experience.” In 1967, the Done brothers, Peter and Fred, opened the first Betfred retail shop in Salford. It has been expanding ever since. Fred Done also created Lucky 15 Bet in 1984, which is one of Betfred’s distinctive products. In 2004, Betfred opened its web operations and added a mobile app along with a Betfred bonus two years later, all of which shows how far the Done bookmakers have come.
In 2010 Betfred renewed its Betting Partnership Agreement with Wembley National Stadium, sponsored the Cheltenham Gold Cup from 2012 to 2015, and finally, is now the sponsor of the Betfred World Snooker Championship until 2019. Betfred’s corporate office is in Warrington, England, and it’s registered in Gibraltar. Betfred also has a licence from the UK Gambling Commission and is a member of IBAS to ensure responsible and fair outcomes for all.
The results of the OpenOdds Betfred review
In our Betfred review, we’ll start with what’s good about Betfred. They have a lot of special offers like the Betfred bonus constantly available, and of course Tote pool. They’ve been an innovative bookie in the industry, so that gives them a reputation to build on. However the depth of the markets is not as comprehensive as it could be. Betfred focuses primarily on the UK and Ireland, and on football and horse racing, so it’s not the best place to bet on more niche international markets. Overall, we are giving a Betfred rating of 96 out of 100 because we believe that it can improve its procedures for self-exclusion and can expand its bet-in and live stream offer.
Experiences with Betfred: A bookmaker with a big focus on the UK and Ireland
- Frequent bonus offers available for punters
- All common payment methods are offered.
- Excellent added value for hosting this horse racing betting service.
- The live stream offering is not as comprehensive as other bookies.
The OpenOdds detailed Betfred Sportsbook Review: 10-category Betfred rating
And now, the moment you’ve all been waiting for, the most important section of our Betfred review. Like in every review that’s part of our online bookmaker comparison on OpenOdds, we dig into ten categories that cover varied aspects of the bookies. These are the ten categories we use in our examination of all of the operators that are included on OpenOdds’ best online bookmakers:
01.Bonuses:Bet £10, get £30
Betfred's Bonus Program
- £30 welcome bonus
- Minimum deposit of £10 and odds of 2.00
- New UK and Northern Ireland customers only
- Seven days to make use of the bonus
- First bet must be within 60 days of opening account
How do you use the Betfred bonus? You may have already seen the commercials highlighting the welcome bonus, but in case you haven’t, this is what you’ll be eligible for when you sign up for Betfred. Before heading in, make sure the bonus is not tied into the cash out bonus. Once you make a deposit of £10 (avoiding Neteller, Skrill, Paypal, Ukash and Paysafecard), your next objective is to go ahead and place a wager of at least £10 on any sports market. The catch is that your bet needs to have odds of evens (2.00) or greater. Once that’s done, you’ll receive a £30 Betfred bonus in your bet slip within 48 hours. Along with the sportsbook free bet, you will get a generous 30 free spins. At this point, you have 7 days to go ahead and use the £30 free bet, giving you more money to burn (and to make back of course). Just make sure that you make your qualifying bet within the first 60 days of you having your account. And no, you can’t use cashed out bets on this offer. On a side-note, there are no wagering requirements from winnings received from the free spins.
Key terms and conditions
New customers from UK & Northern Ireland. Stake £10 or more at odds of Evens (2.0) or greater on your first bet. £30 free bet credited in 48 hours of your first bet being settled. 7 day expiry. E-Wallet restrictions apply. Max 30 Free Spins on selected games. Full T&Cs apply.
02.Customer services:Available all the time, on the channels you want
Betfred's Customer Services
- Extensive FAQ page
- 24/7 live chat support
- Plenty of e-mailing options
- Certain to have issues resolved fast
Betfred’s customer service channels are fairly standard, and additionally there’s an extensive FAQ page that you can use to see whether your queries can be answered there. Besides that, you’ve got a live chat that’s available 24/7 (definitely important if you happen to be punting around the clock). There are also four separate email addresses to help divide various issues: one for accounts, one for any technical issues you may have with the website, general support, and then one just for free bets. So if you have doubts about the free bonuses, that’s surely a plus for you.
03.Sports covered: Everything from A to Z
Betfred's Sports Coverage
- Over 20 sports available
- All traditional sporting options covered
- Various niche sports also supported
- Something for everyone at Betfred
- e-Sports also available
With over 20 sports available, Betfred has the perfect amount for you to get the most out of their markets and lines. All of the usual suspects are available: from American, Australian, and regular types of football, tennis, horse racing, bowls, handball, golf, greyhounds, ice hockey, and motor sports, to rugby, UFC/MMA, darts, cricket, boxing, and of course, snooker. You’re also able to wager on non-sports and e-sports while on Betfred’s sportsbooks so you’ll have more than enough fun while on the Betfred web or mobile channels! And if you’re looking for cash out, you’ll find it only in certain golf and football markets as well as single and each-way bets on any of the horse races offered on Betfred. While there are a lot of sports, the depth beyond the core markets may be lacking for some. If your focus is really on the UK and Ireland, this shouldn’t bother you.
04.Payment methods:All major methods supported to give you flexibility
Betfred's Payment Methods
- Plenty of payment methods available
- Visa, MasterCard and Maestro supported
- Cash deposits available at retail shop
- e-Wallet options also viable
As for the Betfred deposit & withdrawal system, there are plenty of payment methods you can use to bankroll your betting effort. All bank transfers, major credit and debit cards are accepted (Visa, MasterCard, and Maestro), as well as PayPal, Neteller, and Skrill. If you prefer to do it with cash, you can make deposits in a Betfred retail shop. The minimum deposit amount is £5 for most payment methods. As for withdrawals, the payment methods you use to deposit can also be used to take money out. The minimum withdrawal amounts differ based on which method you use, and while e-wallets will see them processed immediately and in your account within hours, withdrawals may take two to five business days to be processed in your bank account. Other than any fees that may be charged (clearly stated when you go through the process to request the withdrawal) all withdrawals are free on Betfred.
05.Security:Takes all of the necessary precautions to wager comfortably.
How safe is Betfred?
- Reviews security protocol frequently
- Encrypted website
- Supported by Trustwave
- Member of IBAS to ensure fair gambling
Is Betfred safe? Since Betfred reviews security protocol frequently, you won’t have to worry about the safety of your personal and financial information. The brand are also licensed by the UK Gambling Commission and Betfred has an encryption from Trustwave that keeps all of your personal details safe. In addition, as a member of IBAS, you’ll be sure that you can gamble fairly.
06.Betting odds:Very good but some sports are better than others
How good are Betfred's odds?
- Betting margin of 4.9%
- Football has lowest profit margin
- Plenty of bonuses for football and horse racing
- Ensuring huge winnings for their customers
During our Betfred review, we found that this bookie offers a betting margin of 4.9%, which is pretty close to the average on betting odds comparison websites. The lowest profit margin available on their sportsbook is for football, with a profit margin of 3.5%. Remember, the lower the profit margin for the bookmaker, the better for you because that means you’ll get a bigger payout. For horses and football, there are lots of bonuses to be found. It’s no wonder this bookmaker is called the bonus king. Betfred also guarantee odds on British and Irish horse races so you’ll be sure to have a lot of options. Betfred is also home to the Double Delight and Hat-Trick Heaven promotions. If your player scores two goals within 90 regulation minutes of a football match, you’ll get paid. And if it’s a hat-trick, treble!
07.User-friendliness:A clear and clean interface
How easy is Betfred to use?
- Dominant blue website
- All the options needed are clearly visible
- Highlight current offers on main page
- Apps for iOS and Android
The Betfred website is dominated by its use of the colour blue along with white text and some occasional green buttons. The menu at the top of the page has got all of the options that you need and you’re able to get to which markets you want. The live chat is always on the left-hand side at your disposal, as well as the most popular pages. They also take great care to highlight the current offers on each page, ideal for those who consider bonuses to be a major determinant in which of the online bookmakers they choose to do business with. The one thing that may be annoying is the incessant change of background images. As for mobile, Betfred has betting apps for iOS and Android. They’re getting average ratings of 3 stars or more out of 5, so downloading the native app is a great option to be able to wager on your smartphone or tablet.
08.In-play product:Good but narrowly focused
Betfred's Live Betting Service
- Live stream support
- Mainly focused in the UK and Ireland
- Numerous events constantly offered
- Cash-out option always available
While Betfred does have a live-stream option as part of the bet in-play product, the emphasis is on the UK and Ireland. When OpenOdds checked out the in-play products on offer, the only events available on in-play were football, darts, snooker, tennis, basketball, cricket, baseball, and American football. Horse racing and greyhounds are also part of the in-play product, but given that there were no races for in-play on the day of our research, they did not show up on our interface. If you happen to be on holiday outside of Britain or Ireland, you’re not going to be able to watch the events you happen to bet on. In spite of that, the livestream has a special offer for horse racing: if you place a bet of at least £1, you’ll be able to stream the action live at no additional cost. That way, you’ll be able to maximise the in-play product available. Let’s not forget the cash out option, which lets you take your money out at any time so you can cut your losses or remain satisfied with whatever your winnings are at a given point of a match.
09.Other products:A £10 welcome bonus for all in the casino and BetUp
What else does Betfred have to offer?
- Casino and live casino offered
- Various online games to play
- A dedicated poker branch
- And for those looking for a quick win; lotto
The other products available for Betfred give it a leg up on its competitors. You have casino, live casino, games, poker, Vegas, and lotto. Since 2011, Betfred has also been home to Totepool. There are eight different types of bets on the totepool, so if that suits your fancy, you’ll definitely enjoy using Betfred to be able to have everything in one portal.
Bet on CS:GO, Dota 2 and League of Legends at Betfred
Betfred introduced an eSports market on their desktop site and mobile app back in 2016, with a whole host of titles and bets for customers to choose from. With some enticing promotions and bonuses and live-betting options, Betfred are set to go from strength to strength in terms of eSports betting.
CS:GO, League of Legends and Dota 2 markets ensure that customers have regular eSports action to bet on, with eSports odds comparison showing Betfred to be extremely competitive within the industry. Although they lack options when it comes to popular titles such as Overwatch, Starcraft 2 and Heroes of the Storm, this is likely to be an area in which Betfred look to improve in the coming months. As well as this, aside from major events such as the Dota 2 Asia Championships and CS:GO World Championship, markets offered by Betfred is another area which can be improved. Individual match outcomes are generally the only type of eSports bets available, with markets such as first kill, map winner and number of kills severely lacking.
No in-play eSports betting markets will also come as a disappointment to many, something in which other sportsbooks offer on a regular basis, with backing the likes of SK Telecom T1 and Fnatic to produce comeback victories often proving to be the best eSports betting strategy for punters. Aside from this, an efficient mobile app ensures that customers can bet on the go, without missing out on any action, while Betfred are also yet to offer any live-streaming features when it comes to eSports.
One of the best things about Betfred’s service is their generous promotions and bonuses, with new users quickly gaining £30 in free bets from just a £10 initial deposit. A maximum payout of £5,000 in the eSports markets from Betfred should also be more than enough to cover beginner and recreational customers.
10.Bet limits:Some way to go for Betfred
Betfred's Betting Limits
- Sport dependent maximum payouts
- Software mechanisms to ensure gambling control
- Option to self-exclude
- Long way to go to make the process easy
The maximum payouts are different depending on the sport. While Betfred lacks sophisticated software mechanisms for you to be able to stay in control of your gambling, they offer procedures for you to go ahead and self-exclude from either the online or retail arms. However, if you want to self-exclude from both, you’ll have to fill out two different forms to do so. The other downside is that the forms have to be filled out by hand instead of electronically. You can self-exclude for 6 months, 5 years or forever if you’re so inclined. Betfred has a long way to go to be able to update this part of their site, but if you know you won’t put yourself in a hole, you’ll be fine.
Our Verdict of Betfred:Well-respected bookie
Betfred, given its established reputation in brick-and-mortar betting along with its online presence, is a worthy contender to add to your betting strategy. The Betfred bonus is generous and frequently available, especially for football and horse racing. Is Betfred safe? With its SSL encryption from Trustwave, it most certainly is. So for punters who want the backing of a historic brand, a specific emphasis on domestic and Irish markets, and particularly in football and horse racing, don’t hesitate to sign up for a Betfred account and take advantage of their generous welcome bonus.
Betfred: Opinions & Experiences of Users
So, what do you think of our Betfred sportsbook Review? Hopefully, we were able to answer the right questions as to whether or not Betfred is a top professional sportsbook. Now we are very interested in what you have to say. What are your Betfred reviews? Would you have given an alternative Betfred rating? If you want to help other betting experts within the OpenOdds community, then write to us and tell us about your personal experiences with the bookmaker Betfred. Thank you for your help!