Online betting sites are continuously finding ways to entice new customers with various sign up offers, free bets bonuses and new customer rewards. Online betting sites with new customer offers are the norm these days and while this means more varied new customer offers to choose from, it also means a confusing bunch of terminology as well as hidden conditions. In order to truly take advantage of these betting sites with new customer offers, you’ll need to be aware of what the different types of customer offers there are available, what this actually means and which betting sites are currently offering the best new customer offers for 2017. Fortunately OpenOdds are here to answer all these questions and remove this hassle from the equation.
- Types of new customer offers: A comprehensive description of the terminology and what this means for you.
- Analysis: The pros and cons.
- Betting sites: coverage of the betting sites which offer these types of offers.
Betting sites with new customer offers in 2021
|Max. Wert||Bonus Type||Details||Get the Bonus|
|1||98 / 100||10||Bet £20 and get a £10 free betNew customers only. 18+. T&C’s Apply. begambleaware.org||Novibet bonus|
|18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply|
|2||97 / 100||30||79.5New customers only. 18+. T&C’s Apply. begambleaware.org||STSbet bonus|
|18+. New depositing players on STSbets.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min. £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&cs apply. BeGambleAware.org.|
|3||96 / 100||30||£30 FreebetNew customers only. 18+. T&C’s Apply. begambleaware.org||Betway bonus|
|New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply|
|4||92 / 100||30||Bet £10 get £30 free!New customers only. 18+. T&C’s Apply. begambleaware.org||William-Hill bonus|
|New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. *By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.|
|5||89 / 100||20||£20 Risk-Free-BetNew customers only. 18+. T&C’s Apply. begambleaware.org||SBK bonus|
|New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.|
|6||87 / 100||100||£100 in bet creditsNew customers only. 18+. T&C’s Apply. begambleaware.org||Bet365 bonus|
|New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.|
|7||86 / 100||30||Bet £10 Get £30New customers only. 18+. T&C’s Apply. begambleaware.org||888 bonus|
|New customers only • Max Bet €5 • €10 deposit using promo code • Free bets are granted within 72 hours and expires after 7 days • Free bet stakes not included in returns • Deposit balance is available for withdrawal at any time. withdrawal restrictions & full T&C’s apply.|
|8||82 / 100||10||£10New customers only. 18+. T&C’s Apply. begambleaware.org||Grosvenor bonus|
|9||80 / 100||£30||Stake £10 get £20 in free betsNew customers only. 18+. T&C’s Apply. begambleaware.org||Betfred bonus|
|10||75 / 100||30||£30 in Free BetsNew customers only. 18+. T&C’s Apply. begambleaware.org||PaddyPower bonus|
|New customer offer. Place a single £10 (or £5 e/w) Sports bet in the 13:45 York on Friday, 21st of August and get a £5 free bet for each of the subsequent race. Deposits using Credit/Debit cards or Apple Pay only. Free bets are only valid for the specified race and are awarded when the qualifying bet has been settled. Free bet stakes not returned with winnings. T&Cs apply.|
|11||74 / 100||£10||Up to £10 on first depositNew customers only. 18+. T&C’s Apply. begambleaware.org||Smarkets bonus|
|1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.|
|12||72 / 100||30||Get £30 in bonuses!New customers only. 18+. T&C’s Apply. begambleaware.org||BetVictor bonus|
|New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply.|
|13||60 / 100||100||100New customers only. 18+. T&C’s Apply. begambleaware.org||Paddy-Power bonus|
|14||0 / 100||20||£20 welcome bonusNew customers only. 18+. T&C’s Apply. begambleaware.org||Betbull bonus|
What are the different types of new customer deals offered by betting sites?
Firstly, whether bookmakers are referring to theirs as ‘new customer offers’, ‘sign up offers’ or ‘welcome bonuses’, the bottom line is that these offers all apply to non-existing customers who are signing up to their betting site for the first time.
This is a smart idea employed by the majority of online betting platforms and the reasons are threefold: 1) depending on the wording, bookmakers with new customer offers can snap up new users by offering lucrative deals, 2) in many cases new customers are forced to use this ‘free money’ to bet using their platform, which can lead to long-term loyal customers, 3) due to betting restrictions hidden in the terms & conditions, new customer offers become more advantageous for the betting site rather than the new customer.
While everyone enjoys a generous welcome offer for signing up as a new customer, it is important to be aware of the potential catches with various offers before you end up getting sucked into a rather less attractive betting cycle.
Free bets customer offers
Free bets are one of the most popular new customer offer options. Customers are encouraged to sign up with a particular bookmakers and for doing so they are rewarded with free bets totalling a certain sum of money or x number of bets that they can wager. While the bookies hope that you will spend your free bets on careless wagers (but still get the betting bug), shrewd bettors can use their free bets to gain real profit.
Matched free bets:
A bookmaker with new customer offers in the form of free bets is a common site. These free bets come in various shapes and sizes, but one of the most common examples are matched free bets. i.e. the bookmaker rewards the new customer to the value of the stakes of your first bet. Some bookmakers offer the incentive of multiple free bets (great for real newbies who are still getting to grips with their betting strategy). Take Betfair for example, who offer 3 free £10 bets after making their first £10 bet on any sports event.
Another example of a free bet example is one where you receive a matched or doubled bonus depending on the first deposit you make into your new account. With these sign up offers, look out for terminology such as 100% bonus and minimum deposits which determines how much you can expect to be credited and how much you will have to deposit in your account before you quality for the bonus.
No deposit free bets:
There are also “no deposit free bets”, which are fairly self explanatory. New customers receive free bets without having to deposit any of their own money first. The only condition being that the must use this bonus money on bets as it cannot be cashed out.
Stake returned bets:
These are good offers to look out for, it means that if you win with your free bet you will receive both your winnings and your initial stake back. Unfortunately, more often than not, conditions will state that any free bets granted to new users will not be returned to the user if they win.
Terms & Conditions of new customer offers
Now that you have a clearer idea of the different types of new customer offers that are available, we’ll give an overview of the typical terms & conditions attached to these sign up offers and what they mean.
Unfortunately, some bookmakers have strict wagering requirements in place, forcing their new customers to jump through hoops before they can get their hands on any potential winnings. For example, these requirements often revolve around the minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings. The more betting requirements that are in place, the less likely you will be to actually benefit in any way from your bonus. Thus it follows that, if you need only bet your bonus credit once, the easier it is to fulfil that bookmakers’ criteria for “qualifying bets”. It is worthwhile reading finding out this information which will be located in the terms and conditions of the offer.
Large bonuses attract more new customers, that much is obvious but it often follows that the larger the bonus, the more betting requirements that you will be forced to fulfil.. When a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
Is there a time limit on the amount of time you have to use your free bets or bonus? These terms can differ greatly from deal to deal, whether the limit begins once you register your new account, after your first bet or once you receive your bonus in your account. The time you have to use your free bets can be from as little as 7 days up to 90 days. You should check in the terms and conditions of the offer.
Cash out options:
This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out as you can avoid jumping through hoops in order to claim your winnings. Read OpenOdds’ article on betting sites with cash out options to get a clearer idea of what this term actually means.
Bookmakers with new customer offers often specify that your initial wager must meet minimum odds in order to qualify, this is to prevent newcomers from walking away with huge winnings. Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money making potential too. It is also worth conducting an odds comparison of the top bookmakers.
Some customer offers can only be used in certain markets and bet types, it is therefore good practice to check what the limitations are in case you are unable to make bets in your market of choice.
Cancelled events and void bets:
In the case of your bet declared as void, you should know what the consequences are. The majority of bookies will allow you to reuse your lost free bet again but some state in their terms that once a bet is declared as void, that’s it.
Congratulations, you are now fully informed about the different types of customer offers out there and which terms to consider before you decide which bookmakers to sign up with. All of the online bookmakers with new customer offers want to get you and keep you as a customer, so it’s worth taking the time to do your research so that you can take advantage of the best new customer offer possible. Take a look at OpenOdds review of the Best Free Bets Offers for 2017 for more help with this decision.