Coral Review 2018 – Read our Bookmaker Rating in 5 Mins
Since 1926 Coral, has been providing bookmaking in the UK. Today, Coral is the third-largest player in retail bookmaking with a 20% market share, and is in fact now part of the Ladbrokes Coral Group, following a merger in 2016. It primarily operates in the UK and Italy.
Coral is best known for its comprehensive sports betting practice and is among the market leaders in the rapidly growing “bet in-play” sports segment. Coral also has over 1,800 retail betting shops across the UK.
One of the most popular features of Coral is the ‘Coral Connect’ option which allows you to sync your gambling between the online platform and the retail shops using the same account and balance.
The result of the OpenOdds Coral Review
Coral’s offerings are truly vast in all areas of gambling ranking among OpenOdd’s best online bookmakers list. Its sports section not only includes typical sports like football and horse racing, but also other options like volleyball, snooker, greyhounds, and handball. Coral also includes American sports, featuring the top US professional leagues. You can customise the ‘My Coral’ tab based on your tastes.
For multichannel gamblers, Coral Connect provides a seamless integration of online and retail operations. Even with a customer service that needs work, Coral Connect’s efforts to leave users with a single cash balance definitely earn Coral points on making a punter’s experience as versatile and seamless across channels as possible.
While Coral’s merger with Ladbrokes, the #10 Sports Betting site according to OpenOdds, is promising, we are giving it a rating of 80 of 100. Based on OpenOdd’s Coral rating, Coral is a worthy addition to a gambler’s betting strategy but there is still plenty of work to be done.
Experiences with Coral: Good All-Round Bookmaker
- 17 sports to bet on and plenty of non-sporting events to choose from.
- Coral Connect keeps online, mobile, and retail activities all in the same account with the Coral Connect card.
- There are twelve different available payment methods including PayPal.
- One of the market leaders in bet in-play sports.
Coral review: OpenOdds detailed report regarding this high street favourite
Our OpenOdds team analyses every bookmaker in ten categories. Here’s what we focus on during our Coral review:
01.Bonuses: Get up to £50 in free bets
Coral's Bonus Program
- One of the best bonuses on the market
- Qualifying bet of £5
- Minimum odds of 1.5
- Must be placed within 14 days of opening account
- Up to £50
Coral are offering what is arguably one of the most impressive bonuses on the market. All you have to do is place a qualifying bet of £5 on more on a single (or £5+ e/w), at odds above 1/2 or greater, to kick-start the process. Before you go, just a pointer that you won’t be able to claim the bonus if you bet on the tote or pools — but that aside, make sure you place the qualifying bet within fourteen days of opening your account. From there, once you’ve placed your qualifying bet, you’ll then get a matched bonus depending on the amount you staked, up to a maximum of £50.
Other important factors to remember are that you should use your bet within 4 days of receipt, while also your free bet cannot be returned as cash. You’ll need to use your free bet as a single, or part of a double, treble, 4-fold and any accumulators upwards of this. Your free bets cannot be used on football jackpots, totes and other multiple bets — for example, Lucky 15s bets are excluded. Essentially you just need to keep things simple; bet as if you were placing a normal football bet and then your bonus funds will make their way to your account.
Important info: 18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Max free bet £50. Tote and Pools excluded. Must be placed within 14 days of account reg. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.
02.Customer Services:A multichannel strategy is needed
Coral's Customer Services
- Area needs some work
- Useful FAQ section
- Live chat available
- Plenty of room for improvement
Customer Service is one of the areas where Coral needs some work. There aren’t as many ways to contact the company when you get stuck, since it’s mainly through an FAQ (Frequently Asked Questions) tab that is accessed at the bottom of any page on the site or by phone. While there is a live chat, it does not appear at first glance on the home page. In order to see the Coral rating improved in this category, there ought to be more options available. For example, Customer Service could be offered via Skype, or even using a messaging app like WhatsApp or Viber, to get people the information they need in multiple ways. This would allow Coral to market its multichannel ease in customer service in parallel to its competitive advantage while playing.
03.Sports Covered:Coral’s sports offering is vast
Coral's Sports Coverage
- 24 individual sports covered
- Most leagues in each sport are available
- Niche sports on offer
- Can even stake odds on Olympic Games
- Something for everyone at Coral
Not only are there 24 individual sports (including the Olympics) covered; there are multiple divisions within sports. You can bet on both Rugby League and Rugby Union in separate pools, football leagues around the world such as Premier League, Spain’s La Liga, Serie E in Italy, the Bundesliga, and Major League Soccer. You also have both American and Australian football, darts, greyhounds, snooker, Gaelic football, boxing, cricket, basketball, tennis, handball, horse racing, pool, ice hockey, Formula 1, motorsports, virtual sports, volleyball, and UFC/MMA.
04.Payment Methods:a good variety of options plus plenty of versatility with Connect
Coral's Payment Methods
- Wide range of payment methods
- Visa and MasterCard supported
- Variety of e-wallets available
- Can also top up at any Coral shops
While Coral’s payment methods are not as varied as other industry players, Coral Connect gives it a value-added service that compensates for that. The twelve traditional payments available online include both Visa, MasterCard, PayPal, Skrill, Maestro, Neteller, Prepaid Card, Paysafe, and Skrill i-Tap. Yet, if you’d rather not have a bank card registered on your Coral account, then Coral Connect is your solution. You can top up with cash at Coral shops and that money is then valid for gambling online, in-shop, and over the phone. The money’s valid on all Coral channels, and none of the transaction history shows up your bank account. There are also two account types: in-shop and online, that give you the Connect capacity that you desire. As for deposits, they all show up instantly, but be aware that the PayPal deposit minimum is £10 instead of £5 on all other payment methods.
05.Security: Is Coral safe?
How safe is operator?
- Numerous initiatives keeping you safe
- Valid SSL certificate
- GamCare certified
- Endorses responsible gambling
Is Coral safe? The bookie has taken a number of initiatives to give its users a safe betting experience. Coral reviews safety standards and protocol to guarantee a safe and secure online gambling experience. It boasts a valid SSL Certificate status from Norton. In layman’s terms, this means that the data encryption ensures that you can leave your private information with them and there are constant vulnerability checks being done and the owners are contacted should any problem arise. Another level of this security is the GamCare certification. In order to get the certification, bookmakers must be deemed to have successfully put their Player Protection Codes of Practice into practice. This certification ensures that an environment for responsible gaming is fostered and that they are committed to Responsible Gaming, with plenty of buttons linking users to GambleAware.co.uk.
06.Betting Odds: They could be better but improvements may be forthcoming
How good are Coral's odds?
- Much can be done to improve
- Constant structural changes helping
- Betradar option for users
- Upcoming merger with Ladbrokes
Coral leaves much to be desired, as their offer is far from the best in the industry when looking at a betting odds comparison. Like Betway, there is room to improve its value proposition to catch up to the best, but structural changes are going on at Coral that may improve these benefits in the long run. Coral and Ladbrokes, which made our Top 10 list for best Sports Bookmakers, are merging. While we do note that Ladbrokes’ odds are below industry average, perhaps this will have a positive effect on the odds available.
Betradar provides users with statistics and live sports throughout its sports operation. In addition, its news site provides a wealth of information on all of the sports you might like to bet on. We are definitely looking forward to how the Coral/Ladbrokes merger impacts (and hopefully boosts) the odds that are available for play.
07.User-friendliness:Gets your (personalised) job done
How easy is Coral to use?
- MyCoral provides effortless user experience
- Easy to navigate your own preferences
- May not be eye catching but is functional
- App available for Android and iOS
MyCoral is the true epitome of a personalized experience. As you create your slate of events, you can add them to your MyCoral tab; that way you can go straight to your preferred sports and cut through the rest of the offer that may not be your cup of tea. The Quick Links tab, which is right above MyCoral, is another help to guide you towards the most popular events of the moment.
While the main website may not be as aesthetically pleasing as others, it definitely satisfies the functional requirements. The site’s colours also help guide you in your actions: blue insinuates the trust Coral has built throughout its history and green helps highlight important action buttons.
The app, available for iOS and Android, and with a compatible mobile web for Blackberry and Windows phones, provides the same easy navigation that you get on the web and improves on the layout you find on your PC. Overall, we’d say that all of its electronic channels are easy to use compared to other betting apps.
08.In-play Product:What’s the variety on offer?
Coral's Live Betting Service
- A market leader in live betting
- Large variety of sports available
- In-play betting tab customized to your needs
- All available on the app as well
Coral finds itself at the front of the pack in terms of its in-play product. Its variety of regular sport is equally reflected in its in-play product. And since its growth rate is quickly accelerating, it puts you in a great position to capitalize on this trendy part of the sports bookmaking industry. Just like with MyCoral, you can customize your bet in-play tab with your events, as well as dividing the bet in-play by those that are currently live or those that are coming up later. Bet in-play is also accessible on the app, and there’s a special Live Racing section where you can see greyhounds and horse racing straight from your mobile!
09.Other Products:You can definitely put your money in more than just sports
What else does Coral have to offer?
- Casino available to users
- Plenty of online games
- A poker site is also available
- Bingo and lotto for those looking for a quick win
While our focus in this Coral sportsbook review is sports betting, there are plenty more fish in the sea in the gambling world. We know that a lot of you don’t put your eggs in one basket, so we know that your search for the first or newest betting site in your portfolio takes this into account.
Coral’s offer besides sports betting gives you a lot of choice. You have casino, live casino, games, slots, bingo, poker, and LottoBet. The virtual section has plenty of sports to bet on too, like greyhounds, football, motorsports, speedway, cycling, and horse racing. Coral has also just introduced a brand-new Vegas section, with its own stand-alone app, bringing you a whole slew of games that brings Vegas to London, Nottingham, or any other part of the UK.
All you need to know about eSports Betting with Coral
Coral currently has a modest selection of esports games available online, although we are sure that they will develop this in the future as the esports revolution builds momentum.
- Esports betting is available on the following games:
- CS:GO (Counterstrike Global Offensive)
- Dota 2 (Defence of the Ancients)
- LoL (League of Legends).
As well as offering sports betting on a variety of countries events, the site also offers eSports bets on most major tournaments.
A free bet offer is available to all new members of the site where players can deposit and place a bet of £5, or more and receive £50 in free bets, to place on any sports market. The free bets and the original £5 bet can be used to bet on eSports if you wish. It is worth noting that if you do decide to use the free bet token it will expire just 4 days after receipt, so be quick!
Coral embraces mobile technology and encourages players to use their mobiles to place the bets by offering exclusive player bets on mobile phones. These are most commonly available on football games. As well as a mobile version of the site being available for players to place their bets, Coral also has a mobile phone app which is compatible with apple and android devices and tablets. Ideal if you are stuck in a boring business meeting.
10.Bet Limits:Plenty of ways to play responsibly
Coral's Betting Limits
- Set your own limits
- Almost no minimum bet requirement
- Always keep in mind the maximum pay-out
- All terms and conditions available on the website
Just as Coral sees itself as a multichannel bookmaker, its tools help you set limits on your own terms, although there is no blanket maximum. As for the minimum bet, it depends on the sport or event but there is many an online bet to be had for as little as 1p.
Always make sure you pay attention to the maximum pay-out limits, because even if you don’t like to stake that much money, a small wager with very high odds could result in a pretty good amount of winnings for you. The maximum pay-outs depend on the sport, with it being £1 million for the most premier football leagues like the Premier League, La Liga, and Serie A, and for horse races in the UK and Ireland that are covered on Coral TV. However, many of the niche sports on the maximum pay-outs list (like volleyball and handball) are capped at £10,000. The whole distribution of maximum pay-outs is available to you in the help section under the sports rules section under Online Sports Rules number 3.
In terms of setting your own limits, Coral allows you to use tools to limit your spending and even to self-exclude if you feel that your play isn’t under control. With Coral’s commitment to responsible gambling you’re in good hands.
Our Verdict of Coral:Solid British bookie
As we’ve implied in this Coral review, it’s no secret that Coral is a trusted bookmaker since it is the third-largest in the UK. Is Coral safe? Yes, considering that it has a certification from the British government, but we suggest that they get the eCOGRA Safe and Fair certificate in the future so that they can be even more trusted than they already are. Coral gets high marks for its leading bet-in play section, wide variety of sports, and customisation abilities on the user interface. By far, Coral’s highest added value component is CoralConnect, which we highly encourage you to enroll in when you sign up for a Coral account. Even if the odds are currently below average in the industry, the merger with Ladbrokes gives us hope that Coral will have more value to offer in that department in the near future, along with improved Customer Service apparatus.
Coral: Opinions & Experiences of actual users
What’s your perspective on Coral? Did you have as great of an experience as we did, or do you not think of it as highly as we do? No matter your thoughts, we’d like to hear from you. Leave your own personal Coral reviews so we can improve our own review as constantly as the industry changes and help the whole OpenOdds community come to a decision on whether it’s worth giving this bookie a shot.