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How to find the best Super Bowl betting offers

Zuletzt aktualisiert & geprüft: 05.09.2021

The Super Bowl is one of the biggest sports betting occasions of any year, with upwards of 100 million people worldwide watching it annually.

Whether looking to cash in on Super Bowl free bets or just take in what for many will be the only NFL game they watch all year, it’s an occasion that draws attention on a level beaten only by truly global events like soccer’s World Cup or Champions League finals. If you’re one of the many worldwide viewers who doesn’t follow the NFL religiously, then knowing how to make some money from this huge event may be tricky – but there are ways to make it easier.

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What you need to know about the Super Bowl: free bets and more

The NFL season runs from the beginning of September to the end of January, or in some seasons the start of February. Over the course of seventeen weeks of regular-season games, and three rounds of playoff action prior to the showpiece event, teams face off to find America’s champion.

Though some teams fare better than each other over the course of years, it is harder for a single team to be dominant in the end-of-season finale over that period. The worst team in a prior season will have the chance to improve their team by having first pick of the new players coming into the league the following season. Teams who dominate in one decade may well be at the back of the pack a few years later.

Although many teams have won two Super Bowls in a row, none has ever achieved the “Three-Peat”, winning the showpiece game three years in a row. As many bookmakers offer Super Bowl free bets, it’s a tempting one to bet on as a novice, but don’t make the mistake of always betting on the champions. A team maintaining that level of consistency is extremely rare. It’s worth taking account of this when looking at Super Bowl odds to win big.

The USA is a huge country, with climates that range from warm all year round in Florida to frozen from November on in Wisconsin. It’s worth taking account of where the Super Bowl will be held, and who is playing in it, as a warm-weather team playing in a freezing January in New York is at a disadvantage, and bet numbers reflect this.

It is easy to see at a glance how both teams involved in the Super Bowl have performed for the duration of the preceding 20 weeks; more important will be any recent meetings those teams have been. A team that may have won just ten games in the regular season may have the number of a team that won 14.

How to spot a good bet in Super Bowl betting odds

Super Bowl

There are 32 teams in the NFL. Of these, 12 will make the playoffs in a given season, and they will not necessarily be the best 12. The league is split into two conferences – the AFC and the NFC – each of which sends six teams to the playoffs. Though there are some games in the regular season between teams from different conferences, the bulk of a team’s games will be against teams in the same conference.

The winner of the AFC plays the winner of the NFC in the Super Bowl; therefore the match is not even necessarily between the best two teams in the league. It’s worth being aware of this because that fact has led to serious mismatches in the contest over the years. Super Bowl betting offers which seem to offer generous odds on the outsider may, in fact, just be reflecting their relative mediocrity; sites such as betawin are worth checking to find out how teams are regarded.

With that said, there is more incentive to back an outsider in the Super Bowl than in most other American sports. For example, if you enjoy basketball betting it is worth remembering that their Championship contest is played out over the best of seven games. The same goes for baseball’s World Series and ice hockey’s Stanley Cup. A shock in those sports is rare, but teams like the St Louis Rams and New York Giants have upset the odds over the last couple of decades to win the Vince Lombardi trophy.

In short, try to research your bet as far as possible; teams that get to the Super Bowl will have something going for them even if they are rank outsiders. If that something is, for example, a strong defence against the pass, it may make the game more even if the favourite is a team with a superstar quarterback. So always use a good odds comparison site to ensure decent profits.

Backing a team to win the Super Bowl

American football

The value in a Super Bowl bet will come in different places at different times in the season. For example, the bookies will know who they’d have as favourites before a season starts, and set odds accordingly based on the season to come. In the week before the big game, they’re essentially offering odds on a single match.

The real value in Super Bowl odds to win can often be found halfway through a season. Let’s say the favourites have not started as well as they’d have hoped, and after eight games have lost half of them. This won’t rule them out of the playoffs, and the best teams get relatively stronger as the season goes on so they should make the playoffs; however, their comparatively poor record at this time will often mean their odds are a little longer than they usually would be.

Pay attention also to injury reports during the season – an injury to a key player, particularly a quarterback, can be the difference between a team winning the Superbowl and not even making the playoffs. It will therefore have an effect on betting patterns and odds, and you may find the best value at times when a league-best quarterback has been ruled out for the season.

Other ways to make value in the market

A team may well be as short as 6/1 to win the Super Bowl at the beginning of the season, and odds-on by the time the competing teams in the match are known. It can be the case that an overall winner bet doesn’t offer you any real value. In this case, it may well be worth looking for an NFL accumulator. Picking the winner, and another market or two might be where you have the best chance to make some profit.

One option, best taken in the week before the match so you have access to as much information as possible, is to pick who you expect to win, and add to that your expectation as to how many total points will be scored. If the teams in the Super Bowl are both high-octane, throw-first teams, you can expect upwards of fifty total points. If you expect defences to be on top and the teams to cancel one another out, bet on there being less than thirty points in total.

Another popular NFL bet is on the Super Bowl MVP, or most valuable player. Often the winner of this award is the winning quarterback, but that’s not as common as you may think. A wide receiver with a tendency to make big plays, a defensive tackle who throttles the opposition running game all night long, or a cornerback who pulls in an interception when their team’s defence seems to be going backwards, are all possibilities.

The best Super Bowl betting operators

Bookmaker Our
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198 / 10010Bet £20 and get a £10 free betNew customers only. 18+. T&C’s Apply. begambleaware.orgNovibet bonus
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18+. New depositing players on STSbets.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min. £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&cs apply. BeGambleAware.org.
396 / 10030£30 FreebetNew customers only. 18+. T&C’s Apply. begambleaware.orgBetway bonus
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply
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New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. *By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.
589 / 10020£20 Risk-Free-BetNew customers only. 18+. T&C’s Apply. begambleaware.orgSBK bonus
New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.
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New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
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New customer offer. Place a single £10 (or £5 e/w) Sports bet in the 13:45 York on Friday, 21st of August and get a £5 free bet for each of the subsequent race. Deposits using Credit/Debit cards or Apple Pay only. Free bets are only valid for the specified race and are awarded when the qualifying bet has been settled. Free bet stakes not returned with winnings. T&Cs apply.
1174 / 100£10Up to £10 on first depositNew customers only. 18+. T&C’s Apply. begambleaware.orgSmarkets bonus
1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.
1272 / 10030Get £30 in bonuses!New customers only. 18+. T&C’s Apply. begambleaware.orgBetVictor bonus
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply.
1360 / 100100100New customers only. 18+. T&C’s Apply. begambleaware.orgPaddy-Power bonus
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How to use the best Super Bowl betting offers

Checking out the widest possible range of Super Bowl betting odds will give you the best chance of finding the bet you are looking for. Because it is such a major occasion in the context of a season, there will always be Super Bowl betting offers in the week leading up to the game.

It’s worth noting that some offers will only be open to new customers, so you might need to open new accounts to make the most of your Super Bowl free bets. A free bet is the most likely offer that you will receive from bookmakers, but for the big events, like the Super Bowl, there may also be a few novelty bets you are encouraged to take. These may include enhanced odds – so if you find that for Super Bowl odds 2018 isn’t the most generous of years, you can look to turn them into something much more attractive.

Always check the terms and conditions of any special bet offered to you around the time of a major event. While Super Bowl free bets and enhanced odds are always nice to have, these markets may depend on you placing more bets, or a certain value of stake, before they are actually secured.

Best bookmakers for Super Bowl odds

Although the Super Bowl is one of the most-watched sporting events of the year, it could be considered a niche betting market anywhere outside of America. This means that there should be good value to be found, as long as you make the best use of tip sites like betensured and others. Most bookmakers will offer odds for every match in the NFL season, but when Super Bowl Sunday comes around, they’ll really push the boat out. Some of the bookmakers offering the best odds out there are as follows.

Option 1: Paddy Power


With a sport that is often completely incomprehensible to the novice, it helps to have a bookmaker that makes everything very clear when you’re trying to bet successfully. Paddy Power were among the first bookies to offer a full book for the NFL and so, when the big games come around, they are a worthwhile option with whom to lay your bets. Well known for offering more generous odds than some of the other big names, it’s never a bad idea to choose Paddy Power if you’re betting on the Super Bowl for the first time.

In line with their reputation as one of the more fun-loving bookmakers around, Paddy Power can typically be relied on to have at least one or two novelty bets in place for the Super Bowl. Without knowing which teams will contest the big game it’s hard to predict what they might be, but there’s a fair chance that they will have a market related to what the President will Tweet during the game, or a bet on something controversial to happen during the half-time show.

Option 2: Ladbrokes


Among the most experienced names in the game, Ladbrokes have a wealth of markets on every televised NFL game, so the Super Bowl will be no different. In fact, you can expect even more, diversified special bets. If you have a fair idea in your mind that one player on a hot streak will run for 100+ yards on the NFL’s biggest stage, then check Ladbrokes Super Bowl Odds 2018 and you can expect to see odds on that exact eventuality. If you don’t see it, Tweet Ladbrokes and ask them about it – they’ll either have odds in mind for it already, or offer you a price.

One advantage that Ladbrokes have over most other bookmakers, due to their history of offering markets on horse racing, is a presence in city and town centres. You may place bets online with them, but if you’re somewhere with a poor signal and can’t access betting apps, you can usually just drop into the shop and get the same service you would online.

Option 3: BetVictor


Few of the other Super Bowl odds UK bookmakers offer will be as informed as those that BetVictor will offer for the average Monday night game, let alone the biggest game of the year. So when the main event does come around, you can be sure they’ll be ready for it. Their online platform is extremely user-friendly – so if you are an NFL fan but a live betting newbie, this is definitely somewhere to place your trust and your bets. You can bet on a quarterback to have more, or fewer passing yards than, say, 250; or on two specific players both to score touchdowns in the game.

The other, major advantage for new BetVictor customers is a hugely rewarding bonus structure, where you can fund and bet £10 and get £60 of free bets in return. So use your £10 on an eventuality you consider very likely, bank the modest but worthwhile winnings, and use the free bets more creatively. If you’re someone who watches the NFL regularly, this can turn out extremely lucrative for you.

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Super Bowl, Super Bets

Betting on the NFL is a challenge if you are new to betting or to the NFL, and all the more so if you’re both. There is, however, profit to be made if you know where to look for odds, and how to get the best from the available markets.

American football is also one of the most widely covered sports in the world so, with the internet at your fingertips, you can always do enough research to feel that you are coming at things from an informed perspective. Apply every bit of knowledge you have to the bet you make, and you might find yourself coming back to watch the following season from the start, rather than suddenly getting interested at the end.

Too many good offers?