Stan James Review 2020 – Read our Bookmaker Rating in 5 Mins
Last updated & tested: 2019-12-22
With over 40 years experience in the UK market, Stan James is one of the most trusted names in the online betting and gambling business. Their first Stan James UK betting shop was in Oxfordshire but the headquarters are now in Gibraltar. The Stan James brand is recognised worldwide, claiming customers from 120 different countries. Their main target market is the UK, with over 90 Stan James betting shops as well as their online business.
In 2012, Stan James launched their successful “Who are you with?” advertising campaign, which was based on best friends with opposing betting tactics: Stan and James. Customers were encouraged to align themselves with one or the other.
Stan James have recently merged with the fantastic Unibet bookmaker. Check out our review of Unibet to see how you can take advantage of this exciting development.
The result of the OpenOdds Stan James review
We can conclude after conducting our Stan James review that this bookmaker continues to lead in the live betting and online betting markets. Stan James offers incentives for first-time users including a £20 free bet on users’ first £10 bet. The promotions do not stop there, however, with new promotion offers added daily across all products, keeping the customers engaged.
Stan James was among the first pioneering bookies to enter in the online betting market, meaning that they were able to reach wider global audiences and also have a head start on innovating in-play betting technologies and in producing advanced betting apps.
There is plenty to keep customers entertained, with a huge variety of different betting options to suit your tastes: sports, casino and games, as well as the new live additions to the array of products. With regularly updated news feeds, blog posts and live betting figures, Stan James is on top of its game.
After close consideration of the results of our Stan James Review, our OpenOdds team has decided on a Stan James rating of 87 out of 100.
Experiences with Stan James: Scotland's favourite bookie
- Offers lucrative promotion offers for both new users and loyal customers.
- Among the leading bookies for online betting and the first to offer a stand-alone app (available on iPhone and Android).
- Consistently offers the best odds across a large array of sporting events.
- Horse racing fans can enjoy the streaming service from major British channels.
Stan James: OpenOdds detailed rating report regarding this top bookmaker
All bookies must undergo the scrutiny of the OpenOdds team in order to complete our review. As with all bookmakers reviews, we dissect and analyse them in terms of the following categories. The Stan James sportsbook review was subjected to all 10 of them:
01.Bonuses:Attractive Stan James promo codes for both new and existing users
Stan James' Bonus Program
- Welcome bonus available
- Bet £10 and receive £20
- Easy steps to follow
- Minimum stake of £10
- Minimum odds of 1.8
The Stan James bonus is available for all new customers and sign up is simple: bet £10 and you will receive £20 in free betting money. The promotion is clearly marked on the website and all you have to do is click the link and follow the steps to sign up. While it is usual for a bookmaker to offer a welcome bonus, it’s worth noting that Stan James matches well with some of the Best Free Bets Offers examined by the OpenOdds team. The winnings are modest but reviews show that you’ll get your winnings quickly and with minimal fuss. To qualify, place a bet with your deposit of a minimum £10 stake. This bet can be on any market but must be made at odds of 4/5 or greater.
02.Customer services:Everything you could ask for in an online betting service
Stan James' Customer Services
- Helpful, friendly staff
- 24/7 support
- Comprehensive FAQ available
- Live chat, e-mail and phone
Stan James promises to attend to their customers “no matter what time, no matter what day” and they really mean it. Their Gibraltar-based call centre is equipped to handle thousands of calls a day. For customers who find themselves without internet, bets can be placed via the call centre and information on specific markets, including the “in-running” service. This is a great way to take your betting with you no matter where you go. Their phone service is available to customers both inside and outside the UK. In addition to this, Stan James operates a live chat option for users wanting quick responses. You can also reach a customer service representative through their email: [email protected]
Stan James’ customers have access to a 24/7 service and, more importantly, you will be hard pressed to find a complaint these representatives. They’re quick and friendly and help you get answers to your questions.
03.Sports covered:In-depth coverage of a wider array of sports
Stan James' Sports Coverage
- Massive variety of sports
- Traditional sports covered
- Plenty of niche sports available
- Even bets on novelty markets and politics
- Something for everyone
From ten pin bowling to Gaelic football, Stan James has offerings on a huge variety of sporting fixtures. Among the big names in UK sportsbooks – but narrowly missing the cut to make the OpenOdd’s list of Best UK Sportsbooks – football and horse racing are the main focus. Stan James is unique in their devotion to covering a huge array of both popular and lesser-followed UK and international sports, putting it in good stead to compete with even the best online bookmakers. They take the pulse of the UK market, finding out what punters want and delivering with the best markets on all the popular fixtures. Tennis, darts, snooker, golf and boxing are covered in particular depth. Stan James even covers all the novelty markets and politics. Whatever your betting itch may be, this bookie has your market.
04.Payment methods:No transaction costs and security guaranteed
Stan James' Payment Methods
- Credit and debit cards accepted
- No e-wallet support
- Need valid identification
- Room to expand
There are no transaction costs put in place by Stan James on deposit & withdrawal options. The quickest way to make bank transactions is using a credit or debit card. Deposits made using a UK-issued debit card are instant, while you should expect to wait the standard 3-5 working days for withdrawal money to arrive in your bank account.There are a number of security precautions in place, which require you to show scanned copies of documents including your bank card, identification card and proof of address. These procedures are further indication of the level of security of the website. You may be asked for proof of identity upon your first withdrawal.
05.Security: Is Stan James Safe?
How safe is Stan James?
- Established and trusted
- Setup in 1973
- Licensed by Gibraltar Gaming Commission
- SSL encryption
An important question for anyone embarking on online betting for the first time—is Stan James safe? It is fair to say that Stan James is an established and trusted name in the online betting industry. They set up shop in 1973, meaning Stan James has been at the forefront of the online betting industry for over 40 years. Stan James is licensed by the British Gambling Commission and regulated by the Gibraltar Gambling Commissioner. These trusted names should help you bet easy knowing this bookmaker is complying with some pretty high standards.
Stan James also utilises Secure Socket Layer (SSL) technology on pages which contain customers’ details to ensure optimum security. With SSL encryption and fraud protection precautions securely in place, as well as regular Stan James reviews of security protocol, you can be sure that your money is in safe hands.
06.Betting odds:Good quality odds at this bookie
How good are Stan James' odds?
- Great odds across all sports
- Not the best but certainly competitive
- Focus on UK and Irish horse racing
- Huge poker prize money available
Stan James has made a name for itself by offering consistently good betting odds across a large number of sporting events, with a particular focus on UK and Irish horse racing. Their sports offerings include darts, tennis, snooker, golf and boxing. However, this sportsbook also share the limelight with the more popular sports. This level of attention and dedication to such sporting fields is unique to Stan James when compared to other UK bookies in betting odds comparisons. While the variety of sports offered is great, reviews have shown that this isn’t the best bookmaker in the industry when it comes to odds. While the odds are competitive you may find odds that are just as good or better on an alternative site like Betsafe.
When it comes to poker tournaments and prize money, Stan James is hard to beat. Their international tournaments are famous in the world of poker. Their huge money prizes and jackpots catch the attention of all sorts of punters. When you’re ready to take a break from the sportsbook offerings, be sure to check out the Stan James Casino.
07.User-friendliness:Not the friendliest
How easy is Stan James to use?
- Cramped website
- Takes a moment to comprehend
- Different betting options are clear
- Can get used to it
Stan James offers a huge range of products. This is a definite perk, but unfortunately this perk has resulted in a rather cramped website. Every inch of the website is covered in flashing imagery, statistics and promo codes and it takes a moment to understand how to navigate your way through the site. This could be a turnoff for first-time users.
That said, the different betting options are clearly labelled and the sports are divided alphabetically, aiding those with a clear betting intention. The green and black colour scheme used in the design of the website gives a boost to the brand’s identity.
Once you do get the hang of the website, there are a number of services designed to complement your betting experience including: Sports Betting News, the In-Play Diary and the option to watch live sports as you Bet In-Play.
08.In-play product:What 188Bet live sports are available?
Stan James' Live Betting Service
- In-play option available
- Variety of markets on offer
- No live streaming
- Bet as the action unfolds
The invention of in-play betting for bookmakers has changed the landscape, as the overall product became more exciting. Giving punters the opportunity to place bets as the sporting event is unfolding adds a new layer of fun that all competitive bookmakers should offer. 188Bet doesn’t disappoint in this department, as a large number of events are offered in the live betting format. The way statistics are updated as the match unfolds is clearly laid out.
The only drawback of their in-play product is that you cannot watch the action via video feed. For that service you have to go to other top bookmakers. Perhaps in the future, as 188Bet tries to increase the competitiveness of their product, this service will be added.
09.Other products:Revolutionising online casino games
What else does Stan James have to offer?
- Live casino
- Very popular online casino
- Numerous table games
- Great rule book for betting info
A new feature on the Stan James extensive list of services is the option to play live casino. Stan James is home to one of the most popular online casinos in the UK. With a large selection of casino games and exclusive bonuses, players now have access to the latest feature to be added to this online library: the Stan James live casino.
How does Stan James live casino work? It’s simple: players now have the option to try their hand against real dealers, adding a new dimension to the game. Powered by Evolution Gaming, players can choose between a number of casino games: Live Roulette, Live Blackjack, Live Baccarat, Live Three Card Poker and Live Hold’em. Stan James is now also offering poker and bingo to their online betting services. Now theres always something to do on the Stan James website. The website also offers a great rule book if you need to brush up on your betting basics and limits.
10.Bet limits:Lowest minimum bets
Stan James' Betting Limits
- Minimum bet of £0.10
- Great for beginners
- Maximum winnings are sport dependent
- Endorses responsible gambling
What are the Stan James betting limits? With many established and reputable bookmakers, the minimum bets can be very low. This is the case for Stan James, whose minimum bet is £0.01, which is an ideal starting point for beginners. Start out by placing small bets with low risk and work your way up.
For the veteran sports bettors however, Stan James may be too strict with their betting limits. Unlike other bookmakers where it is possible to win a maximum of £1m within 24 hours on football, the maximum winnings for football with Stan James are limited to £200,000. Maximum winnings for sports differ. Horse racing has the highest potential win, at £250,000, while other sports like greyhound racing range from £100,000 to £5,000. This is not to say that the earning potential with Stan James is not huge, it just simply is not as lucrative as some other renowned bookmakers. Considering the betting limits should always be part of your strategy. It’s possible to make good money with any betting limit. Just be aware of the limits and take them into consideration when you place your bets.
Our Verdict of Stan James:40-year old bookie provides great offering
Overall, Stan James offers an excellent, comprehensive betting experience. With more than 40 years experience in the field, the bookies know what their punters want and they give them exactly that. Far from being left behind, Stan James is at the forefront of the development of the online betting market, in-play products and with regards to offering one of the largest range of sports and casino game options in the UK market. While the potential for winnings is not as lucrative as it could be, punters can ensure that their money is being dealt with in a professional and secure manner. The website could use a little tweaking so as not to overwhelm new users, but aside from these minor details, the OpenOdds team agrees that Stan James offers a competitive service worth giving a try.
Stan James: Opinions & Experiences of actual users
In this Stan James sportsbook review, we’ve attempted to give you all the information you need to know before signing up. Now we want to pass it over to you. Have you recently created a Stan James account or are a Stan James betting veteran? Is our Stan James rating accurate in your opinion? We encourage you to share your own Stan James review with the OpenOdds community. User feedback is always appreciated!