Unibet Review 2019 – Our rating and experience with Unibet sports UK

Last updated & tested: 2019-06-21

Our review of:Unibet
Reviewed by:
88/100
Go to Bookmaker

With over 14.1 million registered users, the Unibet Group is one of Europe’s largest online bookmakers. Its motto is said to be “By Players, For Players”. Founded in 1997, Unibet first launched an English-language website in 1999 at the same time the Swedish-language page was launched. With its vast offering in sports betting, casino games, bingo, and poker, you’ll be able to win big and feel safe with the security of the site. As well as the Unibet bonus, what really sets Unibet apart is its Player Safety Early Detection System (PS-EDS), a system that works to identify any potential gambling problems very early on.

The result of the OpenOdds Unibet sportsbook review

Unibet is one of the biggest bookies worldwide and it’s one of the top picks for British bettors. While this bookie has a little bit of work to do to catch up to the best, all indicators seem to point towards Unibet being one of the essential betting sites. The odds available are above average, the in-play markets offered are immense, the Unibet bonus is solid, and the no-charge withdrawals are definitely a benefit. This bookmaker really cares about your safety and making the experience good for everyone. Unibet won the Socially Responsible Operator Award at the EGR Awards and IGA Awards as well as the 2016 EGR Sports Betting Operator award and iGB Best Poker Affiliate programme. Unibet is also a founding member of the European Gaming & Betting Association as well as being a member of several fair play organisations. Unibet is a sponsor of the Unibet Masters, Unibet European Championship of Darts, and is the official betting partner for Essex Cricket Club. If you’re a fan of any of these sports, the fact that this bookie supports those endeavours may give you an extra incentive.

Experiences with Unibet: Lots of sports, lots of live-betting opportunities


  • There are no charges on withdrawals.
  • The odds on offer are above the industry average.
  • Unibet’s BetUp service is its own arm for pool betting available on desktop and mobile.
  • Unibet’s Ca$h-in feature gives you the chance to cash out on your bet before the outcome is decided so you can secure your winnings or cut your losses while using Unibet TV for live-streaming.
  • The Player Safety Early Detection System (PS-EDS) is an industry-leading technology that is at least one step ahead of the competition.
Visit Unibet and open account now

OpenOdds’ Unibet review: Everything you need to know about our Unibet rating

This is the part of our Unibet review where we get down and dirty into the nitty-gritty of every bookmaker we analyse on OpenOdds. We comprehensively examine each category needed to give you the most accurate online bookmaker comparison. Here are the ten categories we’ll have a look at in this part of the Unibet review:

01.Bonuses:Varied bonus with something for everyone.

Unibet's Bonus Program9/10 points


  • £30 back even if it’s a losing bet
  • Minimum deposit of £10
  • Once a bet loses, the amount wagered is refunded
  • Seven days to use bonus bets
  • More information in our bonus review
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The Unibet bonus consists of getting £30 back even if your first sports bet loses. Unibet reviews agree that the conditions for eligibility are very straightforward: it’s available for new customers (of course, the welcome bonuses are what really attract punters to new sportsbooks all the time), and you have to be 18 or older.

The first step, of course, after registering for a Unibet account, is to make a £10 deposit for you to make your first wager and opt into the offer. Depending on how much you wager, once the bet is settled and it turns out that you lost, then it’s all settled: you’ll get up to £30 back (so the money you’re refunded will be the equivalent of the original bet you placed). There are wagering conditions which state that you have to bet the bonus at least three times on odds of 1.40 or more within seven days to get your winnings.

The sportsbook bets that are available to you are everything except for Supertoto, Superscore, Combined Live and pre-match bets. Of course, the rules you need to know to use the bet are a little bit more complicated – have a look at our Unibet bonus review for an in-depth analysis.

02.Customer services:Available all the time, on the channels you want

Unibet's Customer Services8/10 points


  • One of this bookie’s strengths
  • 24/7 support
  • Online chat, e-mail and telephone support
  • E-mail ideal for in-depth questions
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Unibet’s Customer Service is surely one of its strengths. Every punter knows that an online operator without a great customer service team is likely to fail. Sports bettors want answers to their questions before that fixture is finished, so they need quick responses with accurate information. With Unibet you have the option of accessing their service channels in a number of ways. While you can no longer give them a call on the phone, you can shoot them an email at [email protected] The Unibet online chat feature is a great way to get speedy answers to any of your online betting questions. While response time with Unibet is usually good, you can get a timed estimate for when your question will be answered depending on the time of day and how busy the representatives are. The best part is that, no matter what time of day you happen to be on the sportsbook, you’ll have access to all of the help you need 24/7, every day of the year.

03.Sports covered: Everything from A to Z

Unibet's Sports Coverage8/10 points


  • Large variety of sports available
  • All the classic favourites covered
  • Olympic game odds also offered
  • Plenty of niche sports as well
  • Can even place bets on non-sports, e.g. political events
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There’s a whole slew of sports available. There’s your typical football (regular, American football, and Australian rules), tennis, golf, cricket and rugby union as well as bandy, baseball, basketball, boxing, cycling, e-sports, floorball, greyhounds, handball, ice hockey, motorsports, Finnish baseball, rugby league, snooker, surfing, trotting, UFC/MMA, volleyball, winter sports, WWE wrestling, and even the Winter Olympics when those arise. You also have the opportunity to place wagers on non-sports events like politics. There’s surely enough variety for those who happen to specialize in one sport and those who are planning on wanting to expand their horizons when placing wagers.

04.Payment methods:All major methods supported to give you flexibility

Unibet's Payment Methods9/10 points


  • Visa, MasterCard and Maestro supported
  • Prepaid cards
  • Also e-wallet options available
  • All payments are lightning fast
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As for Unibet Deposit and Withdrawal, you have a slew of payment methods at your disposal. You have your Visa, MasterCard, and Maestro credit and debit cards as well as prepaid cards like Paysafe and Ukash. And yes, Neteller and Skrill users, you’re also supported. Payment transfers also work but just know that there’s a 2-3 day delay in getting your money from your bank account into your balance. All other payment systems are lightning fast. They will generally be processed in only 2 to 3 minutes. Once you’ve selected your payment method it’s time to place your first bet.

05.Security:Is Unibet safe?

How safe is Unibet?8/10 points


  • 128-bit SSL encryption
  • Always reviewing security protocols
  • Licensed and regulated by Malta Gaming Authority
  • Also has a fraud department to alert on suspicious activity
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Is Unibet safe? Unibet ensures player security by using a 128-bit SSL encryption, as well as regular Unibet reviews of security protocol. It is used and issued by Trustwave. For security, the UK website uses a 256-bit SSL encryption from Trustwave. Trustwave has customers in 96 countries, provides security for over 3 million businesses, and has been granted 44 patents with 13 currently pending. Unibet also has, as part of its customer service arm, a fraud department that you can alert should you see any suspicious activity regarding transactions performed with your preferred payment method. There are other safety mechanisms that are also implemented in the casino part of the site which work to prevent collusion.

06.Betting odds:Very good but some sports are better than others

How good are Unibet's odds?8/10 points


  • Very high user traffic
  • Highly competitive odds on offer
  • Advantageous betting margins
  • Odd quality not uniform across all sports
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Unibet appears to be near the top in terms of betting odds comparisons. Unibet’s global traffic is very high, considering that it’s the seventh most-used online bookmaker. This is a key indicator of how popular their odds are with the consumer. Unibet also has a lower average betting margin that many of its top competitors, who we have given top honours here on OpenOdds. Having a lower average betting margin is clearly advantageous for the punter because you’ll have better odds and, of course, better prices available to you on the market. While football odds are said to be quite good, the quality isn’t uniform across all sports. For example, the basketball profit margin is very high, which implies that you won’t get that good a deal. Some of their markets also have true openings for opportunities, like Nordic football leagues.

07.User-friendliness:No hassle here

How easy is Unibet to use?8/10 points


  • Incredibly easy to use
  • Clean colour scheme and efficient design
  • Website is easily navigable
  • App available for iOS and Android
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The website is incredibly easy to use, with a clean colour scheme highlighting Unibet’s signature green with splashes of yellow and white. The mobile web is also perfectly adaptable to a smartphone or tablet. If you prefer downloading betting apps, there is a Unibet app for iOS and Android available for download on the iOS App Store. You’ll find it incredibly easy to place wagers no matter what device you end up utilising in your pursuit of winnings. The Unibet browser is a but cluttered, but all the information you’ll receive on their website makes it worth it. Find tons on in-play fixtures happening now as well as upcoming events and the most popular bets. With just a click you can play online casino games, bingo or poker.

08.In-play product:Tens of thousands of events to enjoy and tonnes of markets

Unibet's Live Betting Service10/10 points


  • Over 165,000 in-play betting markets
  • Live streaming service
  • More than 40,000 events to bet on
  • Ca$h-In makes in-play betting easy
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As of 2016 there are over 165,000 markets available for in-play betting. Not only are the markets vast, there are over 40,000 events available for your viewing pleasure on Unibet TV. The live stream service gives you a key advantage in sizing up the live-betting you can undertake. Watching the plays as they happen will give you an extra edge when it comes to betting. Unibet says that the in-play betting opportunities are unrivalled because there are a whole slew of wagers that you can capitalize on even in the most minuscule components of play. Ca$h-In also gives you the flexibility to control your live bets; you just need a positive account balance to get in on the fun.

09.Other products:A £10 welcome bonus for all in the casino and BetUp

What else does Unibet have to offer?10/10 points


  • Casino site available
  • Unibet Poker is also on offer to customers
  • £10 welcome bonus for the casino
  • Support for e-sports
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The other Unibet offerings include casino (both traditional and live), Unibet poker, and bingo, and for casino games all new users are entitled to a £10 welcome bonus, which is a nice incentive to start playing casino games. As for those who like betting pools, you’ll find the BetUp service to be right up your alley. The object of the game is to bet on football, and you have to correctly answer multiple choice questions regarding certain outcomes of a live match. The highest scores in the live match will then earn a share of the prize pool available for a given match. It truly gives you a chance to press your luck and see if you can be a step or two ahead of the competition!

Esports Betting: Bet on CS:GO, League of Legends and Dota 2 at Unibet

Having recently began to offer eSports betting, customers are now able to bet real money on the likes of League of Legends and CS:GO, as well as other popular titles from this growing market. Unibet’s eSports section also includes popular titles such as Dota 2 and Starcraft 2, covering a range of major events, from the Asia Championships to the Global Starcraft League, where teams such as Evil Geniuses and Cloud 9 compete for the spoils. Disappointingly, titles such as Overwatch, Call of Duty and Hearthstone are currently not available for eSports bets, with this an area in which Unibet may look to improve should the market continue to grow at such an incredible rate.

Despite a lack of markets, four eSports games should be enough to fulfil the betting desires of the majority of customers, with the fact that action is available on a daily basis, making Unibet one of the best eSports betting sites. Unibet primarily offer bets on the winner of matches, as well as if a game will end in a tie, neglecting handicap bets and markets such as map winners and first blood. Live-betting on eSports is available with Unibet, allowing customers to back their favourite teams to come out on top once the action is underway in the likes of CS:GO, LoL or Dota 2.

As well as some enticing bonuses and promotions, including a £30 free bet for new customers, Unibet offer enhanced odds on major eSports events, making them an even more attractive sportsbook to customers. Unibet also have a unique ‘cash-in’ function, meaning that customers can finish eSports bets before the match is over, perfect for those unpredictable finishes in such a competitive market. With an in-depth eSports betting app allowing users to bet on the move, Unibet’s service is undoubtedly one of the most efficient around, despite being limited in places.

10.Bet limits:A detection system that gives them a true added value

Unibet's Betting Limits10/10 points


  • Make use of PS-EDS to limit addiction
  • Betting limits vary for each sport
  • Minimum bet of £1
  • Maximum winnings of £20,000
Visit Unibet

If your memory hasn’t been jogged yet by all of the details we’ve bombarded you with across our category analysis, the Player Safety Early Detection System (PS-EDS) is one-of-a-kind in helping punters detect when their behaviour is verging on the edge of being unsafe. Along with using this data, there are betting limits set across all sports, with the quantities differing based on the market. As for the minimum bet, it’s £1 across the board with maximum winnings capped at £20,000. Beware that the upper limits may sometimes be changed at random and users have often claimed that the limits tend to be lower in more niche markets. But you have all of the tools to always have control over your game. Of course, if their safety system isn’t enough for you, there are plenty of ways for you to cut yourself off for a while.

Our Verdict of Unibet:Recommended sportsbook

Our review of:Unibet
Reviewed by:
88/100
Go to Bookmaker

Unibet’s surely one of our top bookmakers. The gaming experiences, from the sportsbook to pooling, and the ample selection of other games, are great reasons to get in on the action at Unibet. You’ll be able to deposit and withdraw without any hassle, and the Unibet bonus is good too. There are nearly 30 sports to bet on and a good range of live betting. And with Ca$h-in, you’re able to control whether you want to secure winnings or cut losses on the 40,000+ events available on Unibet’s live streaming service. After having a look at our Unibet Rating, it’s no surprise it gets a top rating in our online bookmaker comparison. As Unibet would say, #LuckIsNoCoincidence.

Go to Unibet and open your account

Unibet: Opinions & Experiences of actual users

feedbackNow that we’ve concluded our Unibet sportsbook review, we’re dying to ask – Do you agree with what OpenOdds has found in our Unibet rating? Do you think Unibet is one of the best online bookmakers? Or have you got a different Unibet experience? No matter whether your Unibet review is positive or negative, OpenOdds is looking for what YOU really think. Everyone in the OpenOdds community benefits from the most up-to-date and complete information possible about all of our bookies, so leave a review!

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8.1
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8
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8
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8
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8
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8
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7.9
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7.9
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7.8
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