William Hill Review 2018 – Read our Bookmaker Rating in 5 Mins

Our Review of: William Hill
84/100
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William Hill has been around since 1934 and is the largest bookmaker in the United Kingdom. Its strong retail arm has given it a high amount of brand equity that helps it maintain its prestige among punters.

The William Hill online business is operated from Gibraltar, and in order for it to operate in the UK, it is licensed by the Gambling Commission. William Hill is also a member of IBAS. The company is listed on the FTSE 250 stock exchange in London, putting it among the United Kingdom’s most respected publicly-traded entities.

With a wide range of markets, promotions and a comprehensive live betting platform, this staple British bookie has established itself as one of the leading operators not only in the UK, but internationally. We’ve covered absolutely everything you need to know in this William Hill review, so read on and find out why you should play with them.

William Hill has also put on a great bonus offer to celebrate the upcoming 2018 World Cup. Customers can look forward to getting an extra £5 bet bonus for the World Cup by just making a £10 bet on the Champions League final. The extra bets won’t be credited until the first day of the World Cup, but you can use them for pre-match bets, live bets, or any of the World Cup markets until 18 June. In order to get this offer you will need to place bets of at least £10 on odds of 1.50 or greater.  But regardless of whether you bet on Real Madrid or Liverpool in the Champions League final, then you are sure to get a great betting boost for the World Cup in Russia thanks to William Hill. The extra bet stake will be excluded from the winnings, and terms and conditions apply, 18+.

The result of the OpenOdds William Hill review

Our William Hill review reflects the prestige behind one of the UK’s top bookmakers. One of the things that makes William Hill stand out is the brand equity it possesses in the marketing realm. A survey that William Hill cites on its corporate website shows that the brand reputation is the second-most important piece of criteria for punters when deciding on a bookmaker. This certainly boosts William Hill’s case because it is the most-trusted brand in the United Kingdom and one of the best online bookmakers in general. If you’re one of those punters who wants to stick with people who have a long track record of knowing their stuff, your money and information will surely be in good hands with William Hill.

William Hill has an impressive variety of sports, and in the football market in particular you have a whole slew of options in Britain. While there are options for other European markets, it’s clear that there is a focus on the domestic leagues on the UK site. With all of the casino options as well, you won’t be short on games to play. There are options for live streaming for video, radio, and podcasts also available during your betting experience, ideal for those looking to watch the action live as they place their wagers in real time. The free deposits, mobile apps, numerous payment methods, and a cash out option are some of the other reasons that make William Hill a staple of any punter’s betting portfolio. We see William Hill at number 2 in our Top 10 bookmakers and as such give a William Hill rating of 92 out of 100.

Experiences with William Hill: The strengths of this British bookmaker


  • The sportsbook has 27 sports for punters to place wagers on.
  • The offering also includes a whole separate tab for the booming virtual world.
  • Also possible to bet on politics, TV/specials, and lotteries within the sportsbook.
  • Options other than the sportsbook give you plenty of activities for you to place your bets on.
  • A presence both online and retail offers a multichannel experience ideal for those who are game for an experience both in brick-and-mortar and in cyberspace.
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William Hill sportsbook review: Comprehensive review of this traditional bookmaker.

Every review on OpenOdds contains a comprehensive analysis in 10 key categories that we feel are essential to really getting a full 360-degree review of all of the bookmakers we have on the side. Here’s the list of the ten categories that we’ll look into in this part of the William Hill review.

01.Bonuses: A good welcome bonus and plenty of other offers.

William Hill's Bonus Program9/10 points


  • Top sporting bonus offer
  • Bet £10 and receive £30
  • Promo code: C30
  • Minimum odds of 1.5 apply on bets
  • Also, bet £20 on football every week and receive £5 free
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For those of you looking to open an account with William Hill, the bookie currently has a Bet £10 Get £30 offer available. This is definitely one of the best sports betting bonuses out there. If you deposit £10, you’ll get three £10 bets upon entering the C30 promo code when you sign up. This is fairly standard for the more established bookmakers, which tend to give more modest welcome bonuses than many of the upstart competitors. The minimum odds are 1.5 (or 1/2 in fractional), which is lower than many of the others. However, for football punters, there’s another offer that will suit your fancy. If you stake £20 or more on football accumulators every week with four or more selections, you can get a free £5 bet every single Friday. The types of bets and the number of football leagues are plentiful, with the Premier League, La Liga, Bundesliga, and Serie A among the eligible markets. We don’t want to bore you with all of the tiny details, but you should definitely have a read of our bonus William Hill review before you dive in.

Terms and conditions apply.

Claim WillHill Bonus

New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

02.Customer Services: Always available and plenty of options to get their attention.

William Hill's Customer Service9/10 points


  • Available all day, every day
  • Phone e-mail and live chat support
  • Social media support also available
  • Ensuring your betting is made easy
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William Hill’s customer service is full-service: always at your disposal 24 hours a day, 7 days a week, 365 days a year. They have your usual channels of help: you can phone, email, or live chat any of their customer service representatives. This bookie another great way to get in touch that truly answers to how social media can help facilitate queries: Twitter. When you hit the Help button and click on the text bubble icon, you’ll see a tab with the four different options, ending with a button that says “Tweet Us.” Many bookies have social media accounts, but it is truly unique to adopt Twitter as a means of answering customer needs like is often done in the media and in retail.

03.Sports Covered: Frequent advanced odds and a betting margin in line with the best.

William Hill's Sports Coverage8/10 points


  • Great coverage of football available
  • American and Australian football options also available
  • Odds also offered on Gaelic sports
  • Coverage of almost all other sports
  • For those that prefer, e-sports options are available
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The sportsbook offering on William Hill is truly impressive. We’ve already emphasised how important the football market is to the business, but the other options surely won’t disappoint. Besides American, Australian, and regular football, you also have Gaelic football and hurling. Some of the more obscure offerings include bandy, snooker, darts, UFC/MMA, and winter sports. You’ll also be able to wager on e-sports (great for those who prefer markets like DOTA 2) and plenty of special events like politics, entertainment, and the lottery. In total, there are 27 sports (28 if you count virtual sports). You surely won’t be disappointed!

04.Payment Methods:Deposit & withdrawal as you wish.

William Hill's Payment Methods9/10 points


  • Minimum deposit of £5 for debit and credit cards
  • Withdrawals within 3-5 days
  • Most cards are accepted
  • Support for e-wallets also available
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You won’t find the payment methods at William Hill in any way restrictive, which is why we’ve awarded a high William Hill rating in this category. For credit and debit cards, the minimum deposit is £5 and you can get withdrawals sent to you within 3-5 business days. If you choose to go with e-wallets like Pingit, Skrill, PayPal, and Neteller, you just have to make a minimum deposit of £10 and your withdrawals get processed in one single business day. For online banking services, which you can connect directly to your William Hill account, you need to deposit a minimum of £10 and get your withdrawals processed between 5 and 10 business days. For PaySafe customers, your minimum deposit of £10 and maximum of £250 can be processed via cheque or bank transfer between 5 and 10 business days. If you’re prepaid card type, we recommend the Willliam Hill-branded CashDirect card. There’s a £5,500 deposit limit and all of your withdrawal requests will be processed instantly.

05.Security:How safe is William Hill?

How safe is William Hill?9/10 points


  • Most trusted bookie in the UK
  • SSL encryption services
  • Constantly reviewing security protocols
  • Licensed by the UKGC and based in Gibraltar
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Is William Hill safe? As the most-trusted bookmaking brand in the UK, it’s not surprising that the security apparatus is all about ensuring that all of your data is safe. Thawte offers a variety of SSL encryption services and has clients like TUI and the Independent Schools Foundation. Also, William Hill reviews security protocols regularly to guarantee a safe online gambling experience. Don’t fret about your most personal details on William Hill; you’ll surely be in good hands with Thawte’s SSL encryption technology.

06.Betting Odds: Betting limits: Plenty of ways to maintain control.

How good are William Hill's odds?8/10 points


  • Advanced odds available every day
  • Best odds guarantee on greyhound and horse racing
  • Cash in My Bet option available
  • Betting margin of 4.5%
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The William Hill site emphasises that there are possibilities for advanced odds every day on a wide number of markets and sports. They also have a Best Odds Guarantee on greyhound and horse racing, clearly trying to attract the punters who rely on Racebets for those markets. Another reason why William Hill is a top option is Cash in My Bet. For those bettors who are wary of losing money over a wager, Cash in My Bet is available on football, baseball, boxing, cricket, darts, snooker, tennis, and golf markets. Cash in my Bet also works on pre-match and in-play bets in those sports. Finally, another reason why William Hill is good in terms of odds is that their overall betting margin is 4.5%, putting it right in line with the best. We know that you pay attention to those averages, because the lower the overall betting margin is, the greater the pay-out you could potentially get.

07.User-friendliness: Gets the job done

How easy are William Hill's services to use?8/10 points


  • Very well designed main tab
  • Overview shown of bets placed
  • Tip advisor to constantly offer advise
  • Betting apps for iOS and Android systems
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For those of you who really just want to get down to business and get to punting, then the William Hill website offers the function you need to place deposits and get wagering. The sportsbook’s main tab has all of the links to the sports you need, so you don’t need to waste any time rummaging through other superfluous pages. On the main page, you’ll be able to access all of the bets currently wagered and there is a tip advisor on your bet slip just below the search bar. This will give you insights from the most seasoned punters on William Hill, and can help you search for a great deal right under your nose. There are betting apps for the iOS and Android operating systems that work for smartphones and tablets. In fact, the app is the #1 mobile betting app for Android.

08.In-play Product:Equally plentiful as the general sports offered

William Hill's Live Betting Service8/10 points


  • Plenty of live sporting options available
  • Odds are always being updated
  • Add your likely choices to your own ‘Favourites’ tab
  • Bet calculator and results also conveniently located
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You won’t be short of options when live betting on William Hill. When OpenOdds was investigating all of the site’s features for this part of the William Hill review, we were able to see that on a Wednesday, there were 2,240 markets available on 67 events over 8 sports. You’re able to see which odds are dropping or rising and you can use the button with the yellow star and green arrow to add an event to the my “My Favourites” tab. Below that, you can also see what the most popular bets are in the community, giving you an idea what others around you are doing. To make your bankrolling even easier, your bet calculator and results tabs are located right below your favourites, leaving everything organised to get the best out of your in-play.

09.Other Products: more than just sports betting

What else does William Hill have to offer?8/10 points


  • Casino also available
  • Some online games
  • Scratchcards for those seeking a quick win
  • William Hill also offers online poker
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While our focus, and yours, is mainly on the Sportsbook, William Hill is a lot more than just sports. If you fancy Vegas or Macau once in a while, you’re in luck: Macau is a brand new feature on the site to accompany the Vegas, casino (standard and live), games, scratchcards, and poker available. There’s also plenty of bingo to whet your appetite. This means that there are lots of promotions and games for you to try beyond the sports betting world. There’s also an accumulator option for football betting that you can use throughout the season.

10.Bet Limits: all types of limits are catered for

William Hill's Betting Limits8/10 points


  • Constant promotion of responsible gambling
  • Set your own deposit limits
  • Session time reminders serve as aid when it is too much
  • Always the option of closing the account completely
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We all can agree that betting is fun, but the fun stops when you find yourself in too deep. That’s why all bookmakers are involved with promoting responsible gambling across the board, and the most-trusted brand is no exception. With William Hill you’re able to set deposit limits on a daily, weekly, or monthly basis. You’re also able to set Session Time Reminders if you’re concerned about wasting too much time betting. There are plenty of tools to help you take a little break from your account if you need to. Those come in the form of the Gambling Controls. You can also close your account completely. The minimum bet is £0.03, giving you a lot of room. The maximum bets depend on each event, but you can get all of the information about the maximum winnings available in the Help Centre. Some horse racing categories have maximum winnings of £1,000,000 and some football lines have maximum winnings of £2,000,000. You won’t feel too constrained but still feel in control!

Our Verdict of William Hill:Great UK bookie

Our Review of: William Hill
84/100
Go to Bookmaker

Does William Hill live up to the brand equity it has built? We certainly think so. With a well-developed sportsbook taking care of Britain’s most important sports and plenty of other benefits, you’ll get the best out of the multi-channel experience William Hill provides. Is William Hill safe? With its SSL encryption, it certainly is. With its offering, variety of payment methods, and much more, we highly recommend that William Hill become a part of your OpenOdds portfolio.

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Experiences with William Hill & opinions from users.

feedbackSo, what do you think of our William Hill Sportsbook Review? Hopefully, we were able to answer the right questions as to whether or not William Hill is a top professional sportsbook. Now we are very interested in what you have to say. What are your William Hill reviews? Would you have given an alternative William Hill rating? If you want to help other betting experts within the OpenOdds community, then write to us and tell us about your personal experiences with the bookmaker William Hill . Thank you for your help!

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