Find the best UK Online Bookmakers with OpenOdds

The transparent online bookmaker comparison offered by OpenOdds is the ultimate test for any sports bookie online! Here you can find the best of the best online bookmakers which we can fully and sincerely recommend. After all, we are just as passionate about sports betting as you are. Within the sports betting market, it is very easy to lose perspective when comparing the literally hundreds of bookmakers, so our sportsbook review is here to help you out. No one can expect you to know them all, let alone to have checked them all out. We have done this for you: In our comprehensive bookmakers review, only the top 20 best bookmakers go head to head!


Bonus Amount
/ 10
  • Great new sports betting site
  • All top sports covered
  • Fully licensed for UK betting
Up to£30
Up to £30 MoPlay bonus
/ 10
  • Claim welcome bonus with bonus code OPENODDS
  • Fantastic range of odds and markets for nearly every sport
  • Perfect companion for the sports bettor on the go
Up to£25
Up to £25 Novibet bonus
Novibet T&Cs apply, 18+
/ 10
  • Awesome £30 welcome bonus for new customers
  • Perfect bookmaker for the Champions League final
  • Huge range of markets available around the clock
Up to£30
Up to £30 Betway bonus
/ 10
  • Dynamic new company established in 2008
  • Great for European sports betting
  • Exciting live-betting and app innovation
Up to£30
Up to £30 888sport bonus
/ 10
  • Awesome £30 up for grabs for all new customers
  • Key partner for many past and present horse racing events known for great odds
  • One of the most popular high street bookmakers on the web
Up to£30
Up to £30 Coral bonus
18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply."
/ 10
  • The most prestigious and best oddsfair in the world
  • Odds significantly higher than comparable bookmakers
  • Operates in the "Lay and Back" system
Up to£100
Up to £100 Betfair bonus
Betfair T&Cs apply, 18+
/ 10
  • £30 free bet offer
  • Great quality user interface
  • Live betting on current sporting events
Up to£30
Up to £30 bet insurance
Genting-Bet T&Cs apply, 18+
£30 First Bet Insurance: New customers only. Qualifying period ends 23:59 GMT on 31/12/19. A qualifying bet is a losing first settled real money single bet of at least £/€10 or more (at odds of evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more. Only losing win single part of an E/W bet will qualify. Free bet equal to your qualifying stake(Max £/€30) will be credited within 24 hours of qualifying bet settling and must be used within 14 days. Free bet stake not included in returns. Terms and conditions apply, 18+.
/ 10
  • Live streaming for in-play bets
  • Big range of fun promotions
  • Huge selection of betting markets
Up to£100
in bet credits
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
/ 10
  • Sleek and innovative design
  • Perfect for newcomers and old
  • Decent starting bonus for new customers
Up to£10
Up to £10 MobileBet bonus
Mobilebet T&Cs apply, 18+
/ 10
  • Our number once choice at OpenOdds!
  • Incredible range of football markets covered
  • Check out their awesome £30 welcome offer
Up to£30
Up to £30 William Hill bonus
William-Hill T&Cs apply, 18+
/ 10
  • Popular Swedish bookmaker offering friendly betting service
  • Includes handy guide to sports betting
  • Generous welcome bonus for new customers
Up to£100
Up to £100 Mr Green bonus
Mr-Green T&Cs apply, 18+
/ 10
  • Fronted by the legendary Zlatan Ibrahimovic
  • Huge range of markets around the clock
  • Perfect for all punters
Up to£50
Up to £50 Bethard bonus
Bethard T&Cs apply, 18+
/ 10
  • excellent cash-out functions and live bets
  • Since 2010 at the sporting bets market
  • EU license and partner company of Mobilebet
Up to£10
Up to £10 ComeOn Bonus
/ 10
  • The best bets of all European bookmakers
  • Family business with tradition since1946
  • Premium sponsor of Liverpool
Up to£30
Up to £30 BetVictor bonus
BetVictor T&Cs apply, 18+
/ 10
  • Eastern European bookmaker from Estonia
  • Chef Tony G. is a poker pro and EU deputy
  • Specialist for basketball betting
Up to£200
Up to £200 TonyBet bonus
TonyBet T&Cs apply, 18+
/ 10
  • Renowned operator from Sweden
  • Football and tennis odds above average
  • Stable and competitive, numerous special events
Up to£30
Up to £30 Unibet bonus
/ 10
  • Great offering from a respected land-based casino
  • High quality website
  • Strong in-play betting choice
Up to£10
Up to £10 Grosvenor bonus
Grosvenor T&Cs apply, 18+
/ 10
  • Keen operator with plenty to offer
  • Wide range of sports covered
  • Fantastic £50 welcome bonus on offer
Up to£50
Up to £50 MansionBet bonus
Mansion-Bet T&Cs apply, 18+
/ 10
  • Stable and very high odds
  • Fast and secure payments
  • Surebets with very high bets possible
Up to£100
Up to £100 10Bet bonus
/ 10
  • Isle of Man Gambling Supervision Commission licence
  • Good options for mobile users including live streaming
  • Many unusual sports to choose from
Up to£30
Up to £30 Paddy Power bonus
PaddyPower T&Cs apply, 18+
/ 10
  • has roots in the poker sector
  • big variety of betting offers
  • betting license of Malta Gaming Authority
Up to£20
Up to £20 BetStars bonus
BetStars T&Cs apply, 18+
/ 10
  • Very good odds for the top leagues in football
  • Daily special events for loyal customers
  • Gaming, poker and casino areas in top condition
Up to£50
Up to £50 NetBet bonus
/ 10
  • The best bets worldwide
  • Stakes almost without any limits
  • The best bookmaker for all US sports
Up to £0 Pinnacle Sports bonus
Pinnacle-Sports T&Cs apply, 18+
/ 10
  • Classic Malaysian casino offering sports betting
  • Plenty to enjoy for horse racing and football fans
  • Interesting promotions and reliable customer support
Up to£25
Up to £25 Betdaq bonus
/ 10
  • Licensed in Malta
  • Linked to one of the top online casinos in the business
  • Weekly promotions for existing customers
Up to£200
Up to £200 Winner bonus
/ 10
  • The best football betting in Germany!
  • All online bets without betting tax
  • EU license and over 1.100 stationary betting offices
Up to£100
Up to 100% Tipico bonus
/ 10
  • Legendary Irish bookie established in 1989
  • Big association with horse racing and football bets
  • Great mobile app for sports betting on the go
Up to£25
Up to £25 BoyleSports bonus
Boylesports T&Cs apply, 18+
/ 10
  • Large Number of Betting Markets
  • Low Commissions on the Exchange
  • Specialized in US Sports
Up to£50
Up to £50 Matchbook bonus
Matchbook T&Cs apply, 18+
/ 10
  • Founded 1967 by Fred Done in Salford
  • Today over 1.700 betting houses in the UK
  • Extensive betting offer with focus on English football
Up to£30
Up to £30 Betfred bonus
Betfred T&Cs apply, 18+
/ 10
  • Strong bonus program and long-term promotions
  • One of the best live betting providers on the market
  • Brand new & modern website
Up to£150
Up to €150 SportingBet bonus
Sportingbet T&Cs apply, 18+
/ 10
  • One of the most exciting bookmakers to come out of 2012
  • Great value 10% bonus for new customers
  • Wide range of interesting markets available
Up to£50
Up to £50 Energybet bonus
Energybet T&Cs apply, 18+
/ 10
  • Great choice of sports on offer
  • Excellent in-play betting offer
  • Top-quality mobile app available
Up to€100
Up to €100 BetRally bonus
Betrally T&Cs apply, 18+
/ 10
  • Top Swedish bookie since 1999
  • Thousands of sports betting options each weekend
  • Make a last minute bet with the great in-play betting feature
Up to£10
Up to 100% Expekt bonus
/ 10
  • Up-and-coming sportsbook from Malta
  • Wide selection of popular sports to bet on
  • Comprehensive range of live betting opportunities
Up to£10
Up to £10 BetRegal bonus
BetRegal T&Cs apply, 18+
/ 10
  • Legendary British betting service since 1927
  • Main focus on horse racing but plenty more to discover
  • Lots of betting markets and promotions to enjoy
Up to£25
Up to £25 ToteSport bonus
Totesport T&Cs apply, 18+
/ 10
  • Great in-play bets
  • Friendly customer service
  • Decent deposit bonuses
Up to€100
Up to €100 TipBet bonus
/ 10
  • Check out this interesting operator today
  • Take advantage of their £20 welcome bonus
  • Get started with Betbull and enter a new world of sports betting
Up to£20
Up to £20 BetBull bonus
Betbull T&Cs apply, 18+
/ 10
  • Exciting Asian sports betting brand
  • Massive range of live betting markets
  • Try last minute bets for surprising results
Up to £35 12Bet bonus
/ 10
  • Regulated by the UK Gambling Commission and Malta Gambling Authority
  • Only 2% Commission
  • Nice Customer Service with Fast Response
Up to£10
Up to £10 Smarkets bonus
Smarkets T&Cs apply, 18+
/ 10
  • Great betting service from French bookmaker
  • Up to 10,000 sports bets each weekend
  • Special promotions for mobile users
Up to 100% BetClic bonus
BetClic T&Cs apply, 18+
/ 10
  • Stylish & User-Friendly Website
  • Revised and Attractive Offer for New Customers
  • Partner Company of Ironbet
Up to£200
Up to £200 Titanbet bonus
Titanbet T&Cs apply, 18+
/ 10
  • Quirky and fun operator
  • Wide range of betting options
  • Fantastic range of markets
Up to£20
Up to £20 Royal Panda bonus
Royal-Panda T&Cs apply, 18+
/ 10
  • Massive range of betting markets
  • Generous selection of bonuses
  • Good choice of in-play bets
Up to€10
Up to €10 JetBull bonus
Jetbull T&Cs apply, 18+
/ 10
  • Very good operator for the Swiss betting market
  • Stable betting program
  • High betting odds
Up to£10
Up to £10 YouWin bonus
/ 10
  • Bonuses for Novice and Experienced Punters
  • User-Friendly Selection of Information
  • Exclusive Focus on Horse and Greyhound Racing
Up to£50
Up to £50 RaceBets bonus
RaceBets T&Cs apply, 18+
/ 10
  • The oldest bookmaker in the world, tradition since 1886
  • For more than 50 years listed on stock exchange in London
  • Offer with a British hit, not only sportbetting
Up to£50
Up to £50 Ladbrokes bonus
Ladbrokes T&Cs apply, 18+
/ 10
  • Austrian betting brand serving over 200 countries
  • Over 5,000 bets on over 60 sports each week
  • Innovative betting app and tempting weekly promotions
Up to£110
Up to £110 Interwetten bonus
Interwetten T&Cs apply, 18+
/ 10
  • Since 1998 in the betting market, founded in Vienna
  • Proud partner of Real Madrid, AC Milan, and Bayern Munich
  • today part of the British listed GVC holding company
Up to£50
Up to €50 Bwin bonus
/ 10
  • Over 60,000 sports betting markets
  • Extensive live betting options
  • Easy-to-use website
Up to€50
Up to €50 RedBet bonus
/ 10
  • Popular sportsbook based in the Philippines
  • Over 5,000 live betting options available
  • Sponsors top football teams such as Celtic and Sunderland
Up to€80
Up to €80 Dafabet bonus
Dafabet T&Cs apply, 18+
/ 10
  • Irish horse racing betting legend established in 1929
  • Mainly horse racing but greyhound racing and football pools included
  • Great promotions to boost your horse racing profits
Up to€100
Up to €100 TheTote bonus
TheTote T&Cs apply, 18+
/ 10
  • UK-based bookmaker with massive range of sports bets
  • Strong selection of live betting markets
  • Wide range of promotions to boost your betting profits
Up to£10
Up to £10 21Bet bonus
/ 10
  • Popular Swedish betting firm since 1963.
  • Live streaming betting options.
  • Wide variety of payment methods including PayPal.
Up to£75
Up to £45 Betsson bonus
Betsson T&Cs apply, 18+
/ 10
  • 2017 relaunch of a new betting portal
  • Very high odds for the football league
  • On Friday all tips tax free
Up to£100
Up to £100 MyBet bonus

At, we are highly motivated to find the perfect bookmaker for you!

Deciding factors when comparing bookmakers are as follows:

1. Attractive Betting Odds!

The most important point in a sports bookmakers comparison are attractive betting odds! Only this makes lucrative winning as well as "beating the house" possible when betting on sports events.

2. Extensive Betting Range

Even for those who "just" bet on football, there is still a need for an extensive range of betting options. After all, what is the sense of a bookmaker who only offers betting for the 1st Bundesliga, when the best odds that can be had are for Champions League matches?

3. Bet Limit Amount

No one likes being told that there is a limit to the amount of a bet. But this is exactly what a few of the recommendable sports betting providers do, in which they require both a minimum as well as a maximum betting limit.

4. Convenient Deposit Methods

High quality online sports betting providers offer all options: from conveniently paying with a credit card to instant transfers and even using established payment providers such as Click2Pay, giropay or Paysafecard.

5. Quick and Easy Deposits and Cash-outs

Who likes to wait until after money has actually been deposited to place a bet? But even more important than that are fast and easy cash-outs because, after winning a bet, that money should readily be available to either be placed on another bet with the provider or to be deposited into one’s own bank account!

6. High Betting Bonus Codes

A betting bonus code makes it possible for a new player to quickly become familiar with the fascinating world of sports betting! Professionals who already have accounts with some of the 20 recommended top providers are glad to take the additional bookmaker bonus codes for new and/or existing customers and use them as additional capital for their betting strategies!

7. Transparent Bonus Conditions

Just as important as high betting bonus codes, are transparent bonus code conditions. After all, what good are bookmaker bonus codes worth hundreds of Euros when the conditions in order to use them cannot be fulfilled?

8. Timely Live Betting and Live Streams

Internet access is becoming faster and faster and outside the world of online bookmakers, there is an impressive range of live streams! Those who want to become one of the top 20 best bookmakers found in the OpenOdds review have to make sure they can keep up. This is why we pay extra special attention to an up-to-date offer of live betting and live streams.

9. User-friendly Website

Betting can be done practically anywhere: using your smartphone while driving to the stadium or on your tablet during a weekend getaway. That is, of course, only if the website is designed for it. That is why user-friendly websites with impressive loading times and high mobile device compatibility carry a lot of weight in our bookmaker review.

10. Easily Accessible Customer Service

Are there problems depositing or cashing out? Live stream is not living up to your expectations? This is where the best online bookmakers gain their brownie points with aspects such as a great customer service, ideally in the English language, and available 24-7-365 by phone, chat or email..

Bookmaker Comparison goes into the next Round: Your vote counts!

Only if online bookmakers fulfil all of these criteria, are they rightfully allowed to take ranks among the best sports bookmakers within our review! The following bookmakers have been put to the test for you:

10Bet, 888 Sportwetten, Bet770, Betclic, Betfair, Betsson, BetVictor, bwin, Expekt, Interwetten, Ladbrokes, mybet, Pinnacle Sports, Redbet, Sportingbet, Tipico, Titanbet, William Hill und Youwin.

By betting experts for betting enthusiasts:

At OpenOdds, we have made it our mission to start the best and most user-friendly online bookmaker comparison on the web!

By players for players:

It is only with your help that this ambitious goal can actually bet met! At, there is already a very comprehensive comparison of the best sports bookmakers, and now we need your input!

What personal experience have you gained with a specific bookmaker? Is a sports bookmaker as serious in day-to-day real life betting as portrayed in the advertisement? Your experienced input is of immense value and assistance to other players within the OpenOdds-Community. We are looking forward to your numerous personal reviews! –> (Give Feedback)

Bookmakers in Review: 5 Make-or-Break Questions and Answers

What are the newest trends in the bookmaker market?

Mobile sports betting using a smartphone or tablet to place bets, is one of the newest and unstoppable trends! Sports bookmakers using old-fashioned and mobile incompatible websites need to react, and fast, otherwise, they will no longer make the cut for the top 20 best online bookmaker comparison…

What is the most fun about sports betting?

The most fun to be had with sports betting is when there is no pressure to bring in the big money. And on top of this, you can focus on sports and competitions which really interest you. Searching for the best odds for golf or snooker bets can be hard to find, especially if you do not know your way around this type of complex sport…

"I have found a new sports bookmaker – and it is surprisingly good!"

Considering that we are a bookmaker comparison by betting experts, we are ecstatic to hear the latest news from the endless community of sports bettors. If bookmakers actually live up to their promises, then your suggestion just might make it in the top 20 best sports bookmakers…

Who is actually the competitor: The sports bookmaker or other sports bettors?

First and foremost, the other sports bettors, because from their badly placed and thus lost bets the successful sports bettors are paid out! This is where a lot of psychology comes into play for sports bettors: By far, not all players wager logically and, especially when it concerns larger sports events, betting is done on a gut feeling. The money lost this way is what the experienced sports betting professionals are thrilled about…

Is really the best and most user-friendly bookmaker comparison?

This is our bar and we are prepared to raise it every day. The immediate feedback from you OpenOdds readers is of great value to us in keeping it that way. With your messages, your bookmaker experience and invaluable insider tips, you help keep one of the most informed betting communities on the web well informed!

Best Betting Sites:

Special Offers:

Betting and payment offers:

Best UK Betting Sites:

Betting Know How:

Too many good offers?

Here are our top recommendations for you below