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The best introductory betting offers ever

Zuletzt aktualisiert & geprüft: 13.07.2022

If you’re looking for the best betting introductory offers, we‘ve got something for you! Here at OpenOdds we’re experts in finding the greatest sports introductory offers to get more bang for your buck.

You might be a seasoned sports bettor looking for horse racing bonuses or a newcomer looking for a bookie with a risk-free football bet without a deposit bonus. We’ll also help you find the best odds to take advantage of these offers. Whatever your needs, you’re sure to find it in our introductory offer review, where the best online bookmakers are put to the test.

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What you need to know about betting introductory offers

Betting introductory offers are a bookmaker’s way of tempting new customers to sign up at their website. They include a variety of bonuses, from free bets to increased odds on specific sporting events. So how do you get them? Well, contrary to popular belief, introductory offers are simple to gain and easy to use too. It’s important to read the terms & conditions associated with the offers to make sure you’re eligible, though. T&Cs usually include minimum spends and playthrough requirements to receive your bonus funds. Any bonuses can usually be spent using a bookmaker’s app.

On rare occasions you may find a deposit offer where you don’t have to make a deposit first, although these are few and far between. Occasionally, specific payment methods are also necessary to qualify for an offer.

We’ve compiled a selection of best free bet offers where you can find the right sports betting bonus for you, below.

Exploring betting app introductory offers in depth

Betting apps

Earlier, we mentioned betting apps. These can be downloaded from a bookmaker’s website or directly from Google Play store and the Apple store. While apps are much more common for Apple and Android phones, some are also compatible with Windows phones too.

Mobile apps are commonly used for in-play betting. The benefits are clear – you can bet wherever you are and can take advantage of changing odds in real-time. These handy bits of software are great for taking advantage of special offers and odds changes while you’re mobile. Much better than staying tied to a laptop on betting day.

These bonuses are not just the usual offerings. Often bookmakers will offer exclusive app only bonuses to encourage players to use the app. These bonuses usually focus on a specific popular market, for example, the Grand National or a London Derby game.

So, who has the best betting app introductory offers?
We love those websites that allow you to cash out early. For this reason, you can’t go wrong with Betfred, who have a couple of apps available. The Sportsbook, which you can download on the App Store or via Google Play and Betfred Games which is available only for Apple users. The Betfred introductory offer gives players the option to bet 10 and get 30 back as a free bet. There are not many websites out there that give triple your cash when you bet £10, but Betfred allow you to do this via mobile as well as online.

How it all works: Using betting offers in practice

Imagine signing up with a new bookmaker. What kind of sports would you like to bet on? Would you like casino games too? Deciding upon your needs can help you narrow down which bookmakers are right for you. Check out Openodds’ list of betting companies and reviews to make an informed choice.

You sign up with Betway because of their varied horse racing markets. After registering with the site, you make a £10 deposit, giving you a free 100% bet. You place your initial £10 on Pearls Legend at Ludlow with odds of 10/1. After a hard-fought race, Pearls Legend wins by a nose, netting you a total of £110.

Now what about that bonus money? Houston Texans play Baltimore Ravens. The Texans are already 2 touchdowns down, but you think they’ll scrape a win. Their odds before the game were 10/1, but now they’ve widened to 14/1. You place your free bet via app and watch the final minutes tick by. Both teams are even, but you can’t hold on. You cash out, turning a £10 bet into £92. If you’d have hung on, the odds may have increased, earning you more. Or you may have lost all. That’s the chance you take.

Where can I find betting offers for existing customers?

Horse racing

You might think that bonuses are resigned to betting introductory offers for new players, but that needn’t be the case. More and more, bookmakers are rewarding the loyalty of their existing customers by offering recurring bonuses on a weekly basis, so they place bet after bet. Take Betway. They’ve got several offers available at the minute for existing customers. The first, and most lucrative is their “Free Bet Club” which is an opt in bonus. To qualify, players need to spend at least £25 in a week on treble or higher bets. Once the week is over, players that have met these conditions will be given £10 in free bets. What’s more, this bonus is awarded every week, leading to a potential £520 extra a year in bonuses!

The bookmaker also offers up to 3 promotions a week on eSports. To be rewarded with these bonuses, players usually have to complete “quests” which are usually minimum spends. For example, offer 1 may need players to bet a minimum of £25 on any eSports games. Once this has been met, the player could also qualify for offers 2 and 3 by spending a minimum amount on specific games only.

The best introductory offers from the greatest bookmakers

Bookmaker Our
Max. WertBonus Type Details Get the Bonus
198 / 10010Bet £20 and get a £10 free betNew customers only. 18+. T&C’s Apply. begambleaware.orgNovibet bonus
18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply
297 / 1003079.5New customers only. 18+. T&C’s Apply. begambleaware.orgSTSbet bonus
18+. New depositing players on STSbets.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min. £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&cs apply. BeGambleAware.org.
396 / 10050Bet £10 Get £50New customers only. 18+. T&C’s Apply. begambleaware.orgBet365 bonus
18+ only. New Customers only. Bet £10* & Get £50* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you five times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. BeGambleAware.org. *or currency equivalent.
496 / 10030£30 FreebetNew customers only. 18+. T&C’s Apply. begambleaware.orgBetway bonus
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply
592 / 10030Bet £10 get £30 free!New customers only. 18+. T&C’s Apply. begambleaware.orgWilliam-Hill bonus
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. *By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.
689 / 10020£20 Risk-Free-BetNew customers only. 18+. T&C’s Apply. begambleaware.orgSBK bonus
New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.
786 / 10030Bet £10 Get £30New customers only. 18+. T&C’s Apply. begambleaware.org888 bonus
New customers only • Max Bet €5 • €10 deposit using promo code • Free bets are granted within 72 hours and expires after 7 days • Free bet stakes not included in returns • Deposit balance is available for withdrawal at any time. withdrawal restrictions & full T&C’s apply.
882 / 10010£10New customers only. 18+. T&C’s Apply. begambleaware.orgGrosvenor bonus
980 / 100£60Stake £10 get £20 in free betsNew customers only. 18+. T&C’s Apply. begambleaware.orgBetfred bonus
1075 / 10030£30 in Free BetsNew customers only. 18+. T&C’s Apply. begambleaware.orgPaddyPower bonus
New customer offer. Place a single £10 (or £5 e/w) Sports bet in the 13:45 York on Friday, 21st of August and get a £5 free bet for each of the subsequent race. Deposits using Credit/Debit cards or Apple Pay only. Free bets are only valid for the specified race and are awarded when the qualifying bet has been settled. Free bet stakes not returned with winnings. T&Cs apply.
1174 / 100£10Up to £10 on first depositNew customers only. 18+. T&C’s Apply. begambleaware.orgSmarkets bonus
1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.
1272 / 10030Get £30 in bonuses!New customers only. 18+. T&C’s Apply. begambleaware.orgBetVictor bonus
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply.
1360 / 100100100New customers only. 18+. T&C’s Apply. begambleaware.orgPaddy-Power bonus
140 / 10020£20 welcome bonusNew customers only. 18+. T&C’s Apply. begambleaware.orgBetbull bonus

How to use all free bets to make money

You may have heard of “matched betting” before, but what is it? Matched betting is where you place a bet on one outcome at a bookmaker and on the opposite outcome at the betting exchange Betfair. You use free bets (after an initial qualifying bet), balancing one bet against the other and pocketing the winnings.

Imagine Liverpool are playing Manchester United. You sign up with Coral who have a bet £5, get £20 free offer, and Betfair who have a bet £10, free £30 deal. Both free bets have qualifying conditions (betting £5 and £10 respectively). You deposit these amounts and set odds to decimals on both sites.

For matched betting to work, the odds for and against a result need to be similar. Use the odds comparison tool to check. In this case Coral’s odds on Man Utd winning are 2.40. The odds against the winning (lay bet) on Betfair are 2.35. Perfect.

You place a £5 bet on both sites, selecting the lay bet on Betfair. Lay bets are found in the red boxes on Betfair. A commission is charged. Man Utd lose, meaning your winnings go into the Betfair account. You receive 4 x £5 free bets in your Coral account. You repeat the process again with a different match, placing all 4 free bets on the same game and a matched bet on Betfair. Winnings from this bet will be profit as you are essentially betting with the bookmaker’s money.

Great bonus offers from great bookmakers

We all love a bit of egg chasing! For the best odds on Eddie Jones’ England rugby union side battling to victory in the 2018 Six Nations and proving they’re the best in Europe, take a look below.

Option 1: Betfair


If you’d like to try match betting, Betfair should be your first point of call. The betting exchange offers competitive odds on a wide range of tournaments for a small commission. What’s more, most of the larger events are available in-play, making betting flexible too.

Betfair promises to provide the best odds on all four top English football leagues, which helps them keep the competitive edge over their competitors. They’ve even got their own app if you’d prefer to use the sportsbook or the exchange on the go. This is compatible with both Android and Apple devices, although people who use other providers can access the website address using their phone or tablet’s browser.

Lastly, for those looking to branch out into casino games, Betfair Casino Live offers customers all the thrills of a live casino experience with 30 free chips upon sign-up. A fun alternative to sportsbook bets.

Option 2: PaddyPower


The Irish bookmaker PaddyPower has made itself a familiar name across the Irish Sea, having operated for almost 30 years. Over that time, they’ve expanded so much that they are now considered the 3rd largest online sportsbook in Britain and Ireland, and have even floated on the stock exchange! So, what makes them so good?

Well, we think part of their appeal is their Isle of Man licence. Like the UK, licences held in the Isle of Man are trustworthy. Games, too, are protected by that jurisdiction and tested for fairness and impartiality. And what a selection of games they have. As well as the usual sports betting (including in-play), the bookmaker also allows players to bet on table games. These include poker, roulette and blackjack. Fans of traditional games can also take a punt on lotteries and bingo too.

Option 3: Ladbrokes


Ladbrokes is an old hand at this bookmaking game. They’ve been around since the end of the 19th century, and you don’t just hang around by chance in the betting industry. They’ve established themselves as a household name in the UK. Perhaps it’s because of their ever-expanding sportsbook which holds unusual betting options as well as traditional UK sports. Or perhaps it’s their vibrant casino that helps them so much?

Regardless of the cause of their appeal, there is no denying that they know how to do bonuses. In fact, sign up on their website and make a deposit of up to £50 and you’ll receive the same amount again. It’s not a complicated free bet. You get 4 days to use the bonus, and must wager it 1x before you can withdraw any winnings. Unusually, it can be used on each way and accumulator bets as well as single bets.

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Find the best introductory offers around

That’s it, we’ve reached the end of our betting bonus guide and have covered all the exciting bonuses you can get when you sign up with a bookmaker. Whichever way you prefer to bet, we think you’ll be pleased with the web-based and betting app introductory offers picked just for you. We’re more than impressed with the Coral free bet bonus, which can be combined with matched betting for even better results. Do remember, though, that for long-term matched betting success you need to be an odds demon and check, check, check those figures to get the best returns.

Too many good offers?