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How to make the most of football promotions

Zuletzt aktualisiert & geprüft: 13.09.2021

Football, soccer, the beautiful game… whatever you call one of England’s most popular sports you’ll be sure to appreciate the level of effort that goes into the big game.

Whether you’re one of many ardent fans sitting in the stands on a cold winter’s morning or you seek out the best football betting offers online, there is one thing that unites us, win or lose, and that is the love of the sport. From extended odds to great free bet offers, our football betting guide is here to teach you how to make the most of the best football betting promotions and have great fun, too.

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Things you have to know about football betting promotions

Football betting promotions come in all shapes and sizes, and like your favourite league team some linger higher up the table than others. Each of these promotions is created by an online bookmaker hoping to gain your custom. Some offers give you a cash bonus to put into your betting account. This can range from 50% to 200% of your first deposit, with a 100% deposit bonus being the norm. Other bookmakers prefer to reward football betting fans with enhanced odds to increase their overall return.

If you’re lucky, you may find a bookmaker giving free bet offers, no deposit necessary. More often than not, though, this tends to be reserved for casino games more than football betting offers. If you’re looking to enhance your bankroll for the football season, a great way of doing this is to check out our list of best football betting sites online.

How do I get the best football betting promotions?

England vs Brazil

There’s a lot to consider when looking for the best free bets. Ensuring that the website you use is a reliable source is essential. Openodds’ best online bookmakers guide scores each bookie out of 100 in various categories including site security. Websites are checked to see where they are licensed – the UK, Malta and Gibraltar are some of the more reputable areas. We also ensure that where necessary, games are checked by eCOGRA, the independent gaming regulator to ensure bets are fair and impartial. SSL encryption also plays an important part in keeping personal data safe and secure.

Many players also prefer to bet in-play, so they can bet on the go. It doesn’t matter where you are on game day, whether you’re in a sports bar or the supermarket, you can still bet on your favourite bookmaker’s sites. You can also use football betting promotions on your mobile. Some bookmakers use a betting app to make accessing their site easier, but others rely on mobile sites instead. You can still access all of the games you need to, and can even check odds to compare bookmaker sites using Openodds’ comparison tool. Once more, any football betting offers you would usually use on the main site are available when mobile, too. That could be something as simple as the bookmaker William Hill offering enhanced odds on all your favourite markets or a new sign up to Mr Green who awards up to £100 matched deposit to first time site users.

How it works: Betting in play with a new bonus in practice

Imagine you’ve got errands to run but you want to bet on the Manchester derby game. You’ve got a suspicion that City might win, but derby games are always close. You check out Openodds to see what odds are being offered. Your usual bookmaker William Hill gives you odds of 4/1 for Manchester City winning. Manchester United are 3/1. But you notice a bookmaker you’ve not used before, Bet Victor, offers £40 back for betting a tenner. £30 of this is on sports betting and £10 is in the casino. Their odds are the same, too.

You check out Openodds bookmaker’s review and find the website is safe. They use data protection and operate a fairness policy to keep bets impartial. What’s more, they offer in-play betting, which is ideal because you’ve got a busy day. Signing up with the app, you make your first deposit of £10, receiving £30 in free bets. Man City are 1 goal down after 20 minutes. You place a bet on raised odds of 5/1 and check your phone every few minutes to monitor the bet. City go ahead at the 82nd minute and you ride it out till the end of the match, winning at odds of 5/1.

So just as the best Premier League betting sites offer you interesting bets like corner bets and goal-line wagers, it seems like they offer some great bonuses too.

The best football betting promotions combined with great customer service!

West Ham Utd football

What are the best football promotions out there for in-play action? We’ve already spoken about both BetVictor and William Hill, but there are plenty of other bookmakers out there with great in-play action. Topping our charts is Betway who gives £30 free bet when you sign up. While the bonus is nothing special, their customer service is exceptional.

You can contact Betway’s customer service team 24/7 via live chat, telephone or email. This makes them much more accessible than most bookmakers. Their customer service team can communicate in up to 15 languages, which is vital in this modern market. Thankfully this is something that many other bookmakers have embraced, too. Many of these use detailed FAQ sections so you can help yourself, but live chat is also now playing a huge part of customer support in most bookmakers. Not only is this a quick way of communicating with support teams, but it also provides you with written confirmation of communication between you and the bookmaker. Handy if there are any disputes to be settled.

The best football promotions from the greatest bookies

Bookmaker Our
Max. WertBonus Type Details Get the Bonus
198 / 10010Bet £20 and get a £10 free betNew customers only. 18+. T&C’s Apply. begambleaware.orgNovibet bonus
18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply
297 / 1003079.5New customers only. 18+. T&C’s Apply. begambleaware.orgSTSbet bonus
18+. New depositing players on STSbets.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min. £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&cs apply. BeGambleAware.org.
396 / 10030£30 FreebetNew customers only. 18+. T&C’s Apply. begambleaware.orgBetway bonus
New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply
492 / 10030Bet £10 get £30 free!New customers only. 18+. T&C’s Apply. begambleaware.orgWilliam-Hill bonus
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. *By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.
589 / 10020£20 Risk-Free-BetNew customers only. 18+. T&C’s Apply. begambleaware.orgSBK bonus
New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.
687 / 100100£100 in bet creditsNew customers only. 18+. T&C’s Apply. begambleaware.orgBet365 bonus
New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
786 / 10030Bet £10 Get £30New customers only. 18+. T&C’s Apply. begambleaware.org888 bonus
New customers only • Max Bet €5 • €10 deposit using promo code • Free bets are granted within 72 hours and expires after 7 days • Free bet stakes not included in returns • Deposit balance is available for withdrawal at any time. withdrawal restrictions & full T&C’s apply.
882 / 10010£10New customers only. 18+. T&C’s Apply. begambleaware.orgGrosvenor bonus
980 / 100£30Stake £10 get £20 in free betsNew customers only. 18+. T&C’s Apply. begambleaware.orgBetfred bonus
1075 / 10030£30 in Free BetsNew customers only. 18+. T&C’s Apply. begambleaware.orgPaddyPower bonus
New customer offer. Place a single £10 (or £5 e/w) Sports bet in the 13:45 York on Friday, 21st of August and get a £5 free bet for each of the subsequent race. Deposits using Credit/Debit cards or Apple Pay only. Free bets are only valid for the specified race and are awarded when the qualifying bet has been settled. Free bet stakes not returned with winnings. T&Cs apply.
1174 / 100£10Up to £10 on first depositNew customers only. 18+. T&C’s Apply. begambleaware.orgSmarkets bonus
1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.
1272 / 10030Get £30 in bonuses!New customers only. 18+. T&C’s Apply. begambleaware.orgBetVictor bonus
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply.
1360 / 100100100New customers only. 18+. T&C’s Apply. begambleaware.orgPaddy-Power bonus
140 / 10020£20 welcome bonusNew customers only. 18+. T&C’s Apply. begambleaware.orgBetbull bonus

How can I use Openodds to find the best operator with PayPal?

When it comes to payment options, PayPal is still very much the black sheep of the family. It’s used a lot less than other payment options, perhaps because many still fear the online fees that can come with using e-wallets. Credit and Debit cards seem the cheaper option, but with PayPal you can avoid the tethering of your card details directly to your gambling site. Something that many will consider a safer option.

In this respect, PayPal uses encryption technology just like most bookmaker’s websites will, adding an extra layer of safety for your details. And should you be unlucky enough for your details to be taken, PayPal offers a safety net that allows your money to be returned to you in the event of fraud.

So how do you find the best betting sites that accept PayPal? Openodds has their own guide that can help with that. Bookmakers are scored out of 100 with the highest rated website at the top of the list and the lowest at the bottom. You’ll find many familiar names here from Betway and William Hill to Betfair and Coral. Lesser known bookmakers that have rated well also near the top of the list such as MyBet and Pinnacle. Their introductory football betting promotions are also listed next to the bookmaker names. Click on one of these football betting offers, and you’ll be sent to a review of the bonus. Click the title of the bookmaker itself and you’ll be whisked to their site. Simple.

Looking for unusual football betting offers? Check this out!

Wales are on the hunt for a new manager, and with names like Ryan Giggs, Craig Bellamy and Osian Roberts floating around, the decision’s going to be a tough one. Here are the best sites that provide the best football tips so that you can  bet on who will replace Chris Coleman in the hot seat.

Option 1: William Hill


One of the oldest and most respected bookmakers out there, William Hill are currently offering great odds of 8/1 on the Welsh Wizard Ryan Giggs to replace Coleman. Giggs has had some managerial experience on a large scale taking over Manchester United’s main role temporarily after David Moyes was sacked in 2014. When Moyes was eventually replaced by Louis van Gaal, Giggs took the role of assistant manager. He stayed there for 2 years before leaving when he was overlooked for the managerial job in favour of Jose Mourinho.

Others in William Hill’s line up for the Wales job are Robbie Savage, John Hartson at an outside bet of 50/1 and Alan Pardew at 20/1. A tempting bet if we ever saw one.

Sign up for the first time at William Hill and place a deposit of at least £10 your funds will be boosted by 200%.

Option 2: Betfred


Betfred have a sign-up offer where you can bet £10 and receive £60 in free bets and casino bonuses. This is broken down as £30 free bet and £30 to spend on the casino. Both of these freebies must be used within 7 days or you lose them. Like most websites, Betfred is also available on mobile and the bookmaker has their own mobile app for players who like to be flexible with their time.

The list of names on their website is similar to William Hill, but odds are a little bit higher for most people. Sam Allardyce is offered at 20/1, whereas previously mentioned Alan Pardew is offered at 25/1. Other names on the list include Steven Gerrard at a whopping 50/1 and Kenny Jackett at 33/1. The current favourite is ex-Wales captain and Olympian Craig Bellamy at 1/2.

Option 3: Unibet


Unibet have a list of 22 men in line for the Wales job with odds ranging from 33/100 for Craig Bellamy all the way to Steven Gerrard at 50/1. The site has some unusual names on their list that we’ve not seen elsewhere including Slaven Bilic (again, sitting at the bottom of the list with Steven Gerrard at 50/1). Gordon Strachan is also a surprising addition, and despite his comprehensive managerial experience is listed at 33/1. John Toshack is also on the list at 20/1, but we’re not sure the 68-year-old ex-Cardiff City manager will reprise his role as manager in the international team again.

Giggs again makes an appearance on the list at 10/1 and is flanked by his ex-Manchester United colleague “Sparky” Mark Hughes. Again, Hughes had a hand in leading Wales as their manager, but we would be surprised if he re-joined the Dragons again soon.

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Find the best football betting offer for you

Congratulations, you’ve reached the end of our football betting promotions review. We hope you’ve found it useful and have all the info you need to hunt out your own football bonuses and place those bets. Remember before signing up with a website to consider the features that are important to you in a bookmaker. It may be betting in play or flexible payment methods. Or maybe it’s just lots of free cash. Whatever additions you need, you can rely on the Openodds comparison guide to help you find the right site (or app) for you.

Too many good offers?