Online Bookmaker Promotions and Bookmaker Sign Up Offers

Claim WillHill Bonus

Do you want to set up a new account with an online bookmaker but don’t know which one to choose? This is where OpenOdds can help; we want to show you not only which are the best sign up offers but also, how to spot the best bookmaker sign up offers in future with our online bookmaker bonuses comparison. It is common practice nowadays for bookmakers to offer sign up bonuses to entice new customers, but some bonuses are better than others. Insurmountable odds, bonus code conditions and additional hurdles are just some of the factors which can differentiate a poor welcome bonus from a great one.

This list of bookmakers welcome bonuses and promotions offers new and existing customers a comprehensive comparison of each bookies promotions, thus making your decision a great deal easier.

  • Background info: You’ll find out some background info on some of the best online bookmakers.
  • Welcome bonuses: coverage of bookmaker sign up offers
  • Analysis: Explanation of why certain sign up offers are better than others.
  • Terminology: Understanding the terminology used in online bookmakers sign up offers will help to separate the wheat from the chaff.
  • Negative features: We’ll clue you in if there are any obvious downfalls for certain signup bonuses.

Online Bookmaker Promotions and Sign Up Offers List

DetailsGet the
1100 / 10030£30 Freebet
T&Cs apply, 18+
Betway Bonus
299 / 10050Fantastic £50 welcome bonus
T&Cs apply, 18+
Bethard Bonus
398 / 10025Bet £25 and get a matched bonus of £25
T&Cs apply, 18+
Novibet Bonus
496 / 10030Bet £10 Get £30
T&Cs apply, 18+
888 Bonus
595 / 100£20050% matched bonus
T&Cs apply, 18+
TonyBet Bonus
694 / 100£510% up to £3
T&Cs apply, 18+
Energybet Bonus
793 / 10060Bet £10 and get £60
T&Cs apply, 18+
BetVictor Bonus
892 / 10030£30 in Free Bets
T&Cs apply, 18+
PaddyPower Bonus
991 / 100£10£10
T&Cs apply, 18+
Grosvenor Bonus
1091 / 10050up to €50 bonus
T&Cs apply, 18+
Bwin Bonus
1190 / 100£30£30 Money Back
T&Cs apply, 18+
Unibet Bonus
1289 / 100£100 £100 Matched Deposit
T&Cs apply, 18+
Mr-Green Bonus
1389 / 10030Bet £10 get £5 free!
T&Cs apply, 18+
William-Hill Bonus
1488 / 1005050£ Freebet
T&Cs apply, 18+
Ladbrokes Bonus
1588 / 100£100 Up to 100% winnings boost
T&Cs apply, 18+
32-Red Bonus
1687 / 10077Profit Boost
T&Cs apply, 18+
Expekt Bonus
1783 / 100£5050% up to £50
T&Cs apply, 18+
RaceBets Bonus
1882 / 100150deposit bonus up to €150
T&Cs apply, 18+
Sportingbet Bonus
1982 / 100£5050% on first deposits
T&Cs apply, 18+
NetBet Bonus
2082 / 10010£10 Free bet
T&Cs apply, 18+
Genting-Bet Bonus
2182 / 100€100€100
T&Cs apply, 18+
Betrally Bonus
2282 / 100£50Up to £50 cash back
T&Cs apply, 18+
Matchbook Bonus
2380 / 100£35 welcome bonus
T&Cs apply, 18+
12bet Bonus
2480 / 100£10£10 Free Bet
T&Cs apply, 18+
ComeOn Bonus
2580 / 100
T&Cs apply, 18+
Betbright Bonus
2680 / 100£10100% up to £10
T&Cs apply, 18+
138bet Bonus
2780 / 100100100% on first deposits
T&Cs apply, 18+
Tipico Bonus
2880 / 100£30Stake £10 get £60
T&Cs apply, 18+
Betfred Bonus
2980 / 100£30Bet £10 and Get £30
T&Cs apply, 18+
Betfair Bonus
3079 / 100€8050% sign-up bonus
T&Cs apply, 18+
Dafabet Bonus
3178 / 100€100100% up to €100
T&Cs apply, 18+
Roy-Richie Bonus
3278 / 100£50Matched bet of up to £50
T&Cs apply, 18+
Coral Bonus
3378 / 100£25Get £25 in free bets
T&Cs apply, 18+
Betdaq Bonus
3478 / 100£10050% up to £100
T&Cs apply, 18+
10Bet Bonus
3578 / 100 £20Bet £10 get £20
T&Cs apply, 18+
Betsafe Bonus
3676 / 100£20£20 on first deposit
T&Cs apply, 18+
BetStars Bonus
3776 / 100£25 Up to £25 Free Bet
T&Cs apply, 18+
Totesport Bonus
3876 / 100-Extra fiver each week!
T&Cs apply, 18+
Winner Bonus
3976 / 100£25Up to £25 Free Bets
T&Cs apply, 18+
Boylesports Bonus
4075 / 100110deposit bonus up to €100
T&Cs apply, 18+
Interwetten Bonus
4175 / 100Check out Betway!
T&Cs apply, 18+
Sun-Bets Bonus
4275 / 100£5050% bonus up to £50
T&Cs apply, 18+
Mansionbet Bonus
4374 / 100£10Up to £10 on first deposit
T&Cs apply, 18+
Smarkets Bonus
4473 / 10020£20 welcome bonus
T&Cs apply, 18+
Betbull Bonus
4573 / 10020£20 welcome bonus
T&Cs apply, 18+
Royal-Panda Bonus
4672 / 100£200100% on first deposits
T&Cs apply, 18+
Titanbet Bonus
4772 / 10010100% up to £10 free bet
T&Cs apply, 18+
Youwin Bonus
4871 / 100100£100 welcome bonus
T&Cs apply, 18+
Rizk Bonus
4971 / 100£25 welcome bonus
T&Cs apply, 18+
Vernons-Sports Bonus
5060 / 10075100% up to £45 bonus
T&Cs apply, 18+
Betsson Bonus
5155 / 100-No Bonus available.
T&Cs apply, 18+
Pinnacle-Sports Bonus
5250 / 100£100deposit bonus up to £100
T&Cs apply, 18+
MyBet Bonus
5340 / 100£20100% up to 20£ free bet
T&Cs apply, 18+
Stan-James Bonus
5410 / 100£500Up to £500 in free bets for new customers
T&Cs apply, 18+
BruceBetting Bonus
558 / 100$2,50050% welcome bonus
T&Cs apply, 18+
Betonline Bonus
568 / 100€100200% welcome bonus
T&Cs apply, 18+
Tipbet Bonus
578 / 100$200100% bonus up to $200
T&Cs apply, 18+
Bodog Bonus
588 / 100£50£50 in free bets
T&Cs apply, 18+
BetRegal Bonus
598 / 100£10£10 free bets every week
T&Cs apply, 18+
21bet Bonus
607 / 100€100€100 on offer for new customers
T&Cs apply, 18+
TheTote Bonus
617 / 100€10€10 bonus for multiple bets
T&Cs apply, 18+
Jetbull Bonus
626 / 100€5050% up to €50 bonus
T&Cs apply, 18+
RedBet Bonus
630 / 100Profit Boost
T&Cs apply, 18+
BetClic Bonus

Bookmaker Promotions Comparison of sign up offers in 2018 – Top 5

    • Betvictor:

      Active since the 1940s, Betvictor is a veteran bookmakers offering a whole host of well-developed products covering the sports, gaming and casino markets. Read our Betvictor bookmaker review for more details.

      This bookie knows how to entice their customers with a sign up offer worth £40 when you bet £10. Betvictor will credit your account with the bonus once you sign up, opt in, and place your first bet of £10 or more at odds of evens (2.0) or greater.

      What makes this a great sign up offer?

      • No promo code: This bonus offer is plain and simple, there is no need to input any Betvictor promo codes, just opt in on sign up.
      • Try different aspects of the site: The sports bonus is worth £30: £10 for the general book,
        £10 for in-play and £10 for accas. You also get another £10 to use on the casino
      • No sports wagering requirements – all your winnings for the sports book go straight to your account

      Read our in depth review of the Betvictor bonus here.

    • William Hill:

      This giant in the British bookmaker business was named after its founder in 1934. Despite being founded during the years when sports betting was illegal in Great Britain, William Hill has stood the test of time. Far from being left behind, William Hill continue to offer a competitive sign up offer for new customers.

      A simple incentive: free bets to match the stakes of your first bet up to £25. New customers will need to create a William Hill account and use the promo code ‘F25’ in order to eligible for this bonus. Your bet must be a minimum of £5 and a maximum of £25 on odds of 1.5 or higher.

      What makes this a great sign up offer?

      • Great customer service: not only do William Hill offer top quality customer service, but also 24/7 betting potential.
      • No long waits: our experience with William Hill shows that bettors need only wait a couple of hours to receive their bonus betting money.
      • Achievable odds: with minimum odds at 1.50 (lower than the majority of bookmakers), the odds are very achievable for your first wager.

      Read our in depth coverage of William Hill in our bookmakers review.

    • Ladbrokes:

      Founded in 1886, Ladbrokes is one of the most recognisable names in online betting. They are a highly respected name and a bookie you can trust. Offering both down-to-earth bonus conditions and a firm belief in the fun of betting, Ladbrokes is a firm favourite with betting novices.

      What do Ladbrokes offer as a welcome bonus? Ladbrokes will match your first bet with the same amount worth of free bets. All you need to do is create a Ladbrokes account and use the promo code F50 in order to receive your bonus of free bets.

      What makes this a great sign up offer?

      • Great odds: With minimum odds requirements of 1.50, the odds really are in your favour.
      • Only need to wager once: Unlike many other lucrative sign up offers, the catch is that you have to wager the bet x amount of times in order to quality for your bonus, with Ladbrokes there is no such catch. You only need to wager your deposit once.
      • Safety net for losers: In the event that you lose a bet, Ladbroke does not want you to stop having fun. In fact, you will be credited one free bet.

      Read our Ladbrokes bookmakers review for in depth coverage on this bookmakers.

    • Betfred:

      Long before the internet existed, Betfred was doing the rounds making its mark in the sports betting community in Great Britain. New customers can enjoy a bonus consisting of a £30 free bet, along with a £30 casino bonus. To qualify, you must place a qualifying wager of at least £10 at minimum odds of 2.00. This means that if play your cards right, you will get a bonus worth £60 in total.

      What makes this a great sign up offer?

      • A large selection of betting options: First-time Betfred bettors can choose from any sports for their first wager.
      • Good time frame: Betfred customers have 60 days to place their qualifying wager
      • No difficult wagering requirements: Unlike many bookmakers who hide their conditions in the small print, Betfred only requires customers to wager their deposit once.

      Read our in depth Betfred bookmakers review here. Terms and conditions apply.

Claim Paddy Power Bonus

5 Conditions to look out for in new customer sign up offers

We hope our online bookmaker bonus comparison has been useful – here are some extra things to think about when choosing your favourite bookmaker promotions. What is the purpose of offering bonuses to new customers? The obvious answer is to entice customers to a) sign up with said bookmaker and b) to actually place bets using said bookmakers website. Unfortunately, as with many bookmakers there are further hidden terms to catch out unsuspecting new customers, often hidden behind attractive bonus promises. Bet savvy and read up on our 5 conditions to be wary of:

  1. Large bonuses: Large bonuses attract more new customers, that much is obvious. However, when a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
  2. High odds: Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money-making potential too.
  3. Strict betting requirements: Minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings; these are common betting requirements. The more betting requirements there are, the less likely you will actually be able to benefit in any way from your bonus.
  4. Bonus expiry dates: Is there a time limit on the amount of time you have to use your free bets or bonus? You should check in the terms and conditions of the offer.
  5. Cashout options: This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out.

Too many good offers?

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