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Online Bookmaker Promotions and Bookmaker Sign Up Offers

Claim WillHill Bonus

Do you want to set up a new account with an online bookmaker but don’t know which one to choose? This is where OpenOdds can help; we want to show you not only which are the best sign up offers but also, how to spot the best bookmaker sign up offers in future with our online bookmaker bonuses comparison. It is common practice nowadays for bookmakers to offer sign up bonuses to entice new customers, but some bonuses are better than others. Insurmountable odds, bonus code conditions and additional hurdles are just some of the factors which can differentiate a poor welcome bonus from a great one.

This list of bookmakers welcome bonuses and promotions offers new and existing customers a comprehensive comparison of each bookies promotions, thus making your decision a great deal easier.

  • Background info: You’ll find out some background info on some of the best online bookmakers.
  • Welcome bonuses: coverage of bookmaker sign up offers
  • Analysis: Explanation of why certain sign up offers are better than others.
  • Terminology: Understanding the terminology used in online bookmakers sign up offers will help to separate the wheat from the chaff.
  • Negative features: We’ll clue you in if there are any obvious downfalls for certain signup bonuses.

Online Bookmaker Promotions and Sign Up Offers List

BookmakerOur Test
Result
Max.
Bonus
Bonus
Type
DetailsGet the
Bonus
199 / 100up to 30Bet £10 get £5 free!
T&Cs Apply, 18+
William Hill Bonus
298 / 100up to 50Exclusive World Cup Offer: Win Zlatan\\\'s Watch!
T&Cs Apply, 18+
Bethard Bonus
397 / 100up to 30£30 Freebet
T&Cs Apply, 18+
Betway Bonus
496 / 100up to 30Bet £10 Get £30
T&Cs Apply, 18+
888 Bonus
596 / 100up to 50Free bets on offer through the world cup!
T&Cs Apply, 18+
Novibet Bonus
695 / 100up to £510% up to £3
T&Cs Apply, 18+
Energybet Bonus
794 / 100up to £10050% matched bonus
T&Cs Apply, 18+
TonyBet Bonus
893 / 100up to £100 £100 Matched Deposit
T&Cs Apply, 18+
Mr. Green Bonus
992 / 100up to 77Profit Boost
T&Cs Apply, 18+
Expekt Bonus
1091 / 100up to 50up to €50 bonus
T&Cs Apply, 18+
bwin Bonus
1190 / 100up to 30£30 in Free Bets
T&Cs Apply, 18+
PaddyPower Bonus
1290 / 100up to £20Bet £5 get £20
T&Cs Apply, 18+
Coral Bonus
1390 / 100up to 10100% up to £10 free bet
T&Cs Apply, 18+
Youwin Bonus
1489 / 100up to 100100% on first deposits
T&Cs Apply, 18+
Tipico Bonus
1589 / 100up to £30£30 Money Back
T&Cs Apply, 18+
Unibet Bonus
1688 / 100up to 5050£ Freebet
T&Cs Apply, 18+
Ladbrokes Bonus
1788 / 100up to 110deposit bonus up to €100
T&Cs Apply, 18+
Interwetten Bonus
1887 / 100up to €8050% sign-up bonus
T&Cs Apply, 18+
Dafabet Bonus
1987 / 100up to 150deposit bonus up to €150
T&Cs Apply, 18+
Sportingbet Bonus
2086 / 100up to £5050% on first deposits
T&Cs Apply, 18+
NetBet Bonus
2184 / 100up to £100deposit bonus up to £100
T&Cs Apply, 18+
myBet Bonus
2283 / 100up to 75100% up to £45 bonus
T&Cs Apply, 18+
Betsson Bonus
2383 / 100up to £5050% up to £50
T&Cs Apply, 18+
RaceBets Bonus
2482 / 100up to €100100% up to €100
T&Cs Apply, 18+
Roy Richie Bonus
2582 / 100up to £10£10
T&Cs Apply, 18+
Grosvenor Bonus
2682 / 100up to 10£10 Free bet
T&Cs Apply, 18+
Genting Bet Bonus
2782 / 100up to €100€100
T&Cs Apply, 18+
Betrally Bonus
2882 / 100up to £50Up to £50 cash back
T&Cs Apply, 18+
Matchbook Bonus
2981 / 100
T&Cs Apply, 18+
Betonbrazil Bonus
3081 / 100up to £100 Up to 100% winnings boost
T&Cs Apply, 18+
32 Red Bonus
3180 / 10006 places on Grand National
T&Cs Apply, 18+
BetVictor Bonus
3280 / 100
T&Cs Apply, 18+
12bet Bonus
3380 / 100up to £10£10 Free Bet
T&Cs Apply, 18+
ComeOn Bonus
3480 / 100up to £25up to £25 free bet
T&Cs Apply, 18+
188bet Bonus
3580 / 100up to £10100% up to £10
T&Cs Apply, 18+
138bet Bonus
3680 / 100
T&Cs Apply, 18+
Fanduel Bonus
3780 / 100up to £60Stake £10 get £60
T&Cs Apply, 18+
betfred Bonus
3880 / 100up to £30Bet £10 and Get £30
T&Cs Apply, 18+
betfair Bonus
3979 / 100
T&Cs Apply, 18+
McBookie Bonus
4078 / 100up to £20 £20 Matched deposit
T&Cs Apply, 18+
MarathonBet Bonus
4178 / 100up to £25Get £25 in free bets
T&Cs Apply, 18+
Betdaq Bonus
4278 / 100up to £10050% up to £100
T&Cs Apply, 18+
10Bet Bonus
4378 / 100up to £20Bet £10 get £20
T&Cs Apply, 18+
Betsafe Bonus
4477 / 100up to £20Bet £5 Get £20
T&Cs Apply, 18+
Betbright Bonus
4577 / 100up to £50£50
T&Cs Apply, 18+
Geoff Banks Bonus
4676 / 100up to £50100% up to £50
T&Cs Apply, 18+
Sporting Index Bonus
4776 / 100up to £20£20 on first deposit
T&Cs Apply, 18+
BetStars Bonus
4876 / 100up to £10£10
T&Cs Apply, 18+
Mark Jarvis Bonus
4976 / 100up to £25 Up to £25 Free Bet
T&Cs Apply, 18+
Totesport Bonus
5076 / 100up to --
T&Cs Apply, 18+
Winner Bonus
5176 / 100up to £25Up to £25 Free Bets
T&Cs Apply, 18+
Boylesports Bonus
5275 / 100
T&Cs Apply, 18+
Sun Bets Bonus
5374 / 100up to £10Up to £10 on first deposit
T&Cs Apply, 18+
Smarkets Bonus
5472 / 100up to £200100% on first deposits
T&Cs Apply, 18+
Titanbet Bonus
5571 / 100
T&Cs Apply, 18+
Vernons Sports Bonus
5670 / 100
T&Cs Apply, 18+
Bet365 Bonus
5755 / 100up to -No Bonus available.
T&Cs Apply, 18+
Pinnacle Sports Bonus
5840 / 100up to £20100% up to 20£ free bet
T&Cs Apply, 18+
Stan James Bonus
5920 / 100up to £500100% matched bonus
T&Cs Apply, 18+
Luxbet Bonus
6010 / 100up to £52x 100% Winnings Boost
T&Cs Apply, 18+
Leo Vegas Bonus
6110 / 100up to £500Up to £500 in free bets for new customers
T&Cs Apply, 18+
BruceBetting Bonus
628 / 100up to $2,50050% welcome bonus
T&Cs Apply, 18+
Betonline Bonus
638 / 100up to N/AEnhanced acca bonus for new customers
T&Cs Apply, 18+
Real Deal Bet Bonus
648 / 100up to €100200% welcome bonus
T&Cs Apply, 18+
Tipbet Bonus
658 / 100up to $200100% bonus up to $200
T&Cs Apply, 18+
Bodog Bonus
668 / 100up to £50£50 in free bets
T&Cs Apply, 18+
BetRegal Bonus
678 / 100up to £10£10 free bets every week
T&Cs Apply, 18+
21bet Bonus
687 / 100up to €100€100 on offer for new customers
T&Cs Apply, 18+
TheTote Bonus
697 / 100up to €10€10 bonus for multiple bets
T&Cs Apply, 18+
Jetbull Bonus
706 / 100up to €5050% up to €50 bonus
T&Cs Apply, 18+
RedBet Bonus
710 / 1000No welcome offer at the moment
T&Cs Apply, 18+
SportNation Bonus
720 / 100Profit Boost
T&Cs Apply, 18+
BetClic Bonus

Bookmaker Promotions Comparison of sign up offers in 2018 – Top 5

    • Betvictor:

      Active since the 1940s, Betvictor is a veteran bookmakers offering a whole host of well-developed products covering the sports, gaming and casino markets. Read our Betvictor bookmaker review for more details.

      This bookie knows how to entice their customers with a sign up offer worth £40 when you bet £10. Betvictor will credit your account with the bonus once you sign up, opt in, and place your first bet of £10 or more at odds of evens (2.0) or greater.

      What makes this a great sign up offer?

      • No promo code: This bonus offer is plain and simple, there is no need to input any Betvictor promo codes, just opt in on sign up.
      • Try different aspects of the site: The sports bonus is worth £30: £10 for the general book,
        £10 for in-play and £10 for accas. You also get another £10 to use on the casino
      • No sports wagering requirements – all your winnings for the sports book go straight to your account

      Read our in depth review of the Betvictor bonus here.

    • William Hill:

      This giant in the British bookmaker business was named after its founder in 1934. Despite being founded during the years when sports betting was illegal in Great Britain, William Hill has stood the test of time. Far from being left behind, William Hill continue to offer a competitive sign up offer for new customers.

      A simple incentive: free bets to match the stakes of your first bet up to £25. New customers will need to create a William Hill account and use the promo code ‘F25’ in order to eligible for this bonus. Your bet must be a minimum of £5 and a maximum of £25 on odds of 1.5 or higher.

      What makes this a great sign up offer?

      • Great customer service: not only do William Hill offer top quality customer service, but also 24/7 betting potential.
      • No long waits: our experience with William Hill shows that bettors need only wait a couple of hours to receive their bonus betting money.
      • Achievable odds: with minimum odds at 1.50 (lower than the majority of bookmakers), the odds are very achievable for your first wager.

      Read our in depth coverage of William Hill in our bookmakers review.

    • Ladbrokes:

      Founded in 1886, Ladbrokes is one of the most recognisable names in online betting. They are a highly respected name and a bookie you can trust. Offering both down-to-earth bonus conditions and a firm belief in the fun of betting, Ladbrokes is a firm favourite with betting novices.

      What do Ladbrokes offer as a welcome bonus? Ladbrokes will match your first bet with the same amount worth of free bets. All you need to do is create a Ladbrokes account and use the promo code F50 in order to receive your bonus of free bets.

      What makes this a great sign up offer?

      • Great odds: With minimum odds requirements of 1.50, the odds really are in your favour.
      • Only need to wager once: Unlike many other lucrative sign up offers, the catch is that you have to wager the bet x amount of times in order to quality for your bonus, with Ladbrokes there is no such catch. You only need to wager your deposit once.
      • Safety net for losers: In the event that you lose a bet, Ladbroke does not want you to stop having fun. In fact, you will be credited one free bet.

      Read our Ladbrokes bookmakers review for in depth coverage on this bookmakers.

    • Betfred:

      Long before the internet existed, Betfred was doing the rounds making its mark in the sports betting community in Great Britain. New customers can enjoy a bonus consisting of a £30 free bet, along with a £30 casino bonus. To qualify, you must place a qualifying wager of at least £10 at minimum odds of 2.00. This means that if play your cards right, you will get a bonus worth £60 in total.

      What makes this a great sign up offer?

      • A large selection of betting options: First-time Betfred bettors can choose from any sports for their first wager.
      • Good time frame: Betfred customers have 60 days to place their qualifying wager
      • No difficult wagering requirements: Unlike many bookmakers who hide their conditions in the small print, Betfred only requires customers to wager their deposit once.

      Read our in depth Betfred bookmakers review here. Terms and conditions apply.

Claim Paddy Power Bonus

5 Conditions to look out for in new customer sign up offers

We hope our online bookmaker bonus comparison has been useful – here are some extra things to think about when choosing your favourite bookmaker promotions. What is the purpose of offering bonuses to new customers? The obvious answer is to entice customers to a) sign up with said bookmaker and b) to actually place bets using said bookmakers website. Unfortunately, as with many bookmakers there are further hidden terms to catch out unsuspecting new customers, often hidden behind attractive bonus promises. Bet savvy and read up on our 5 conditions to be wary of:

  1. Large bonuses: Large bonuses attract more new customers, that much is obvious. However, when a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
  2. High odds: Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money-making potential too.
  3. Strict betting requirements: Minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings; these are common betting requirements. The more betting requirements there are, the less likely you will actually be able to benefit in any way from your bonus.
  4. Bonus expiry dates: Is there a time limit on the amount of time you have to use your free bets or bonus? You should check in the terms and conditions of the offer.
  5. Cashout options: This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out.
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