Do you want to set up a new account with an online bookmaker but don’t know which one to choose? This is where OpenOdds can help; we want to show you not only which are the best sign up offers but also, how to spot the best bookmaker sign up offers in future with our online bookmaker bonuses comparison. It is common practice nowadays for bookmakers to offer sign up bonuses to entice new customers, but some bonuses are better than others. Insurmountable odds, bonus code conditions and additional hurdles are just some of the factors which can differentiate a poor welcome bonus from a great one.
This list of bookmakers welcome bonuses and promotions offers new and existing customers a comprehensive comparison of each bookies promotions, thus making your decision a great deal easier.
- Background info: You’ll find out some background info on some of the best online bookmakers.
- Welcome bonuses: coverage of bookmaker sign up offers
- Analysis: Explanation of why certain sign up offers are better than others.
- Terminology: Understanding the terminology used in online bookmakers sign up offers will help to separate the wheat from the chaff.
- Negative features: We’ll clue you in if there are any obvious downfalls for certain signup bonuses.
Online Bookmaker Promotions and Sign Up Offers List
|Max. Wert||Bonus Type||Details||Get the Bonus|
|1||98 / 100||10||Bet £20 and get a £10 free betNew customers only. 18+. T&C’s Apply. begambleaware.org||Novibet bonus|
|18+ | UK new customers only | KYC verified | Max £10 free bet | Min bet £20 | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply | General Promo Terms Apply|
|2||97 / 100||30||79.5New customers only. 18+. T&C’s Apply. begambleaware.org||STSbet bonus|
|18+. New depositing players on STSbets.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min. £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&cs apply. BeGambleAware.org.|
|3||96 / 100||30||£30 FreebetNew customers only. 18+. T&C’s Apply. begambleaware.org||Betway bonus|
|New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply|
|4||92 / 100||30||Bet £10 get £30 free!New customers only. 18+. T&C’s Apply. begambleaware.org||William-Hill bonus|
|New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. *By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below.|
|5||89 / 100||20||£20 Risk-Free-BetNew customers only. 18+. T&C’s Apply. begambleaware.org||SBK bonus|
|New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.|
|6||87 / 100||100||£100 in bet creditsNew customers only. 18+. T&C’s Apply. begambleaware.org||Bet365 bonus|
|New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.|
|7||86 / 100||30||Bet £10 Get £30New customers only. 18+. T&C’s Apply. begambleaware.org||888 bonus|
|New customers only • Max Bet €5 • €10 deposit using promo code • Free bets are granted within 72 hours and expires after 7 days • Free bet stakes not included in returns • Deposit balance is available for withdrawal at any time. withdrawal restrictions & full T&C’s apply.|
|8||82 / 100||10||£10New customers only. 18+. T&C’s Apply. begambleaware.org||Grosvenor bonus|
|9||80 / 100||£30||Stake £10 get £20 in free betsNew customers only. 18+. T&C’s Apply. begambleaware.org||Betfred bonus|
|10||75 / 100||30||£30 in Free BetsNew customers only. 18+. T&C’s Apply. begambleaware.org||PaddyPower bonus|
|New customer offer. Place a single £10 (or £5 e/w) Sports bet in the 13:45 York on Friday, 21st of August and get a £5 free bet for each of the subsequent race. Deposits using Credit/Debit cards or Apple Pay only. Free bets are only valid for the specified race and are awarded when the qualifying bet has been settled. Free bet stakes not returned with winnings. T&Cs apply.|
|11||74 / 100||£10||Up to £10 on first depositNew customers only. 18+. T&C’s Apply. begambleaware.org||Smarkets bonus|
|1. Once the bonus is credited to your account, losses will be refunded up to the bonus amount. 2. You must deposit at least the qualifying deposit of £20 (or currency equivalent) in a single amount with your first deposit to be eligible for the rebate. 3. To withdraw rebated funds, you must bet at least the qualifying deposit on any combination of markets within the promotional period; otherwise rebated funds will be forfeited. 4. Unused bonuses expire after seven days of being credited to a user account and will be removed after this period. 5. Users making their first deposit by Skrill, Neteller, PayPal or a virtual/prepaid card will not qualify for this promotion. 6. The sign up offer is strictly limited to one per individual, family, household address, email address, same payment account number, and shared computer. 7. This promotion cannot be used in conjunction with any other sign-up promotion. 8. Smarkets standard terms for promotions apply.|
|12||72 / 100||30||Get £30 in bonuses!New customers only. 18+. T&C’s Apply. begambleaware.org||BetVictor bonus|
|New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Sports/Virtual Sports Free Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Payment Cards only. Geographical Restrictions and T&Cs Apply.|
|13||60 / 100||100||100New customers only. 18+. T&C’s Apply. begambleaware.org||Paddy-Power bonus|
|14||0 / 100||20||£20 welcome bonusNew customers only. 18+. T&C’s Apply. begambleaware.org||Betbull bonus|
Bookmaker Promotions Comparison of sign up offers in 2021 – Top 5
Active since the 1940s, Betvictor is a veteran bookmakers offering a whole host of well-developed products covering the sports, gaming and casino markets. Read our Betvictor bookmaker review for more details.
This bookie knows how to entice their customers with a sign up offer worth £40 when you bet £10. Betvictor will credit your account with the bonus once you sign up, opt in, and place your first bet of £10 or more at odds of evens (2.0) or greater.
What makes this a great sign up offer?
- No promo code: This bonus offer is plain and simple, there is no need to input any Betvictor promo codes, just opt in on sign up.
- Try different aspects of the site: The sports bonus is worth £30: £10 for the general book,
£10 for in-play and £10 for accas. You also get another £10 to use on the casino
- No sports wagering requirements – all your winnings for the sports book go straight to your account
Read our in depth review of the Betvictor bonus here.
This giant in the British bookmaker business was named after its founder in 1934. Despite being founded during the years when sports betting was illegal in Great Britain, William Hill has stood the test of time. Far from being left behind, William Hill continue to offer a competitive sign up offer for new customers.
A simple incentive: free bets to match the stakes of your first bet up to £25. New customers will need to create a William Hill account and use the promo code ‘F25’ in order to eligible for this bonus. Your bet must be a minimum of £5 and a maximum of £25 on odds of 1.5 or higher.
What makes this a great sign up offer?
- Great customer service: not only do William Hill offer top quality customer service, but also 24/7 betting potential.
- No long waits: our experience with William Hill shows that bettors need only wait a couple of hours to receive their bonus betting money.
- Achievable odds: with minimum odds at 1.50 (lower than the majority of bookmakers), the odds are very achievable for your first wager.
Read our in depth coverage of William Hill in our bookmakers review.
Founded in 1886, Ladbrokes is one of the most recognisable names in online betting. They are a highly respected name and a bookie you can trust. Offering both down-to-earth bonus conditions and a firm belief in the fun of betting, Ladbrokes is a firm favourite with betting novices.
What do Ladbrokes offer as a welcome bonus? Ladbrokes will match your first bet with the same amount worth of free bets. All you need to do is create a Ladbrokes account and use the promo code F50 in order to receive your bonus of free bets.
What makes this a great sign up offer?
- Great odds: With minimum odds requirements of 1.50, the odds really are in your favour.
- Only need to wager once: Unlike many other lucrative sign up offers, the catch is that you have to wager the bet x amount of times in order to quality for your bonus, with Ladbrokes there is no such catch. You only need to wager your deposit once.
- Safety net for losers: In the event that you lose a bet, Ladbroke does not want you to stop having fun. In fact, you will be credited one free bet.
Read our Ladbrokes bookmakers review for in depth coverage on this bookmakers.
Long before the internet existed, Betfred was doing the rounds making its mark in the sports betting community in Great Britain. New customers can enjoy a bonus consisting of a £30 free bet, along with a £30 casino bonus. To qualify, you must place a qualifying wager of at least £10 at minimum odds of 2.00. This means that if play your cards right, you will get a bonus worth £60 in total.
What makes this a great sign up offer?
- A large selection of betting options: First-time Betfred bettors can choose from any sports for their first wager.
- Good time frame: Betfred customers have 60 days to place their qualifying wager
- No difficult wagering requirements: Unlike many bookmakers who hide their conditions in the small print, Betfred only requires customers to wager their deposit once.
Read our in depth Betfred bookmakers review here. Terms and conditions apply.
5 Conditions to look out for in new customer sign up offers
We hope our online bookmaker bonus comparison has been useful – here are some extra things to think about when choosing your favourite bookmaker promotions. What is the purpose of offering bonuses to new customers? The obvious answer is to entice customers to a) sign up with said bookmaker and b) to actually place bets using said bookmakers website. Unfortunately, as with many bookmakers there are further hidden terms to catch out unsuspecting new customers, often hidden behind attractive bonus promises. Bet savvy and read up on our 5 conditions to be wary of:
- Large bonuses: Large bonuses attract more new customers, that much is obvious. However, when a large bonus is offered it is important to find out how many times you are required to wager bets with this bonus; the higher number of required bets from a bonus could affect your chances of generating final winnings.
- High odds: Look out for minimum odds of 1.50 and try to avoid minimum odds of anything higher than 2.00 as it lowers your money-making potential too.
- Strict betting requirements: Minimum number of times you have to wager your deposit before you can receive your bonus or withdraw your winnings; these are common betting requirements. The more betting requirements there are, the less likely you will actually be able to benefit in any way from your bonus.
- Bonus expiry dates: Is there a time limit on the amount of time you have to use your free bets or bonus? You should check in the terms and conditions of the offer.
- Cashout options: This is rare, but in some cases you can actually cash out your winnings and/or bonus immediately. This is definitely worth finding out.